About

Welcome to Paradigm

We’re a creative consumer public relations, social media and engagement agency in Toronto, Canada. Our goal is simple: give our clients outstanding service and solid results. We won’t settle for less.

Digital

We create breakthrough digital campaigns that tell your brand story and drive engagement with your audience…

Experiential

We create direct-to-consumer engagements and experiences that people are compelled to share…

Public Relations

Our clients are our partners, and we function as an extension of their teams. Day to day, we make their business our priority….

Digital

We create breakthrough digital campaigns that tell your brand story and drive engagement with your audience. We continuously analyze industry trends and data to develop insights to build impactful and compelling digital content strategies. From social media marketing, community management and content development, to influencer outreach and digital video production we ensure your message is delivered to the right audience at the right time.

Experiential

We create direct-to-consumer engagements and experiences that people are compelled to share. We help build brand stories by connecting with target consumers through custom events, product sampling and unique one-of-a-kind experiences. Our creative ideas are brought to life with our team’s unrelenting focus on detail and process for a flawless execution.

Public Relations

This is how we work: our clients are our partners, and we function as an extension of their teams. Day to day, we make their business our priority, and we don’t let them down. We also live by the motto “if a job’s worth doing, it’s worth doing well.” We approach each project with the same set of standards — understand what matters to our clients, develop a smart strategy to meet defined objectives, dream up inspiring ideas, execute flawlessly, and realize measurable results, on time and on budget. It’s a tall order, and we need top-notch Paradigmers to get it done.  We’re lucky to have a great group of PR, digital and experiential marketing professionals who are smart, creative, dedicated, and, really, just awesome people. We like to think we have the best agency around.

Outstanding client service is in our DNA.

Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward, Paradigmers have all had the same priority: keep our clients happy. We work hard every day to earn our clients’ trust, and to keep it.

Expertise

We’re Well-Rounded.

Brand Marketing

Brand marketing communications is our bread and butter. We thrive on developing creative ideas that are on strategy and complement the integrated marketing mix. .

Social Media

From content development to influencer relations to community management, we help brands connect with their audiences in a meaningful way.

Corporate

Reputation management, employee communications, community relations, corporate social responsibility – we’ve done it all.

Experiential

We help build brand stories by connecting with target consumers through custom events, product sampling and unique one-of-a-kind experiences.

Approach

We take one step at a time.

Whether we’re planning for a year-long program or a small project, the process is the same.

Set Goals

The first step is always to hear from our client: what are their business goals and objectives? Our job is to ask questions to clarify and help us define and refine how PR/digital/experiential fits into the mix. For consumer marketing mandates with a larger scope, an integrated marketing approach always works best.

Determine Strategy

Based on our client’s business objectives, agreed upon PR/digital/experiential goals – and budget – our team will set out to develop a strategy to realize the PR/digital/experiential goals. We’ll ask ourselves: Who do we need to reach? What’s our story? What are our key messages? How can we tell our story most effectively?

Unleash Creativity

Once our strategic roadmap is in place, we tap our team’s creative power. We think big and we have fun with our divergent ideas. But, our facilitator is skilled at keeping the brainstorm on strategy so that we don’t veer off course. (Only sometimes, for our own amusement.)

Hone Ideas

With the brainstorm behind us, the core account team takes a critical look at the creative ideas within the context of strategy, budget, time and resources. This part of the process is about making the ideas workable. It involves refining, altering, or even creating new ideas. At the end of this creative refinement we are left with the tactics – the nuts and bolts of how our strategy comes to life and how our PR/digital/experiential goals will be met.

Define Success

At this stage, we set specific, measurable PR/digital/experiential objectives. How will we define success specific to this program? What are our quantitative and qualitative measures? It’s different in every situation, and we work with our client to determine what the best benchmark for success will be.

Clients

We love our clients.

TD Logo
MGA Entertainment Logo
Thermador Logo
Playtex Logo
Schick Logo
Toys R Us Logo
Under Armour Logo
Timex Logo
Hawaiian Tropic Logo
Banana Boat Logo
Bosch Logo
Babies R Us Logo
Ride for Karen Logo
OB LOGO
Playtex Sport logo
Nutella logo
Lace logo

What our clients are saying.

Industry

We cast a wide net.

We deliver smart, creative thinking for every industry and audience we serve.

Food

Consumers show a growing interest in health and wellness. According to Google Trends, “best foods for…” searches have grown 10 times since 2005.

Source: Canadian Grocer

Sports

83% of sports fans admit to checking their social networks while watching live games.

Source: inc.com

Retail

There is a new type of retail moment outside of the traditional categories: deal frenzies.

Source:HUFFINGTONPOST.CA

Home & Design

Cooking at home has been elevated to its own form of entertainment. The personal tastes of home chefs are driving demand for features that both simplify and personalize the cooking experience.

Source: kitchenandbathdesign.com

Technology

Tech trailblazers are already familiar with virtual reality. 2016 is the year it is expected to reach mainstream consumers.

Source: digitaltrends.com

Beauty

Bright eyeshadow is making a major comeback. And one of the biggest color trends? Blue.

Source: refinery29.com

Financial Services

Still decades from retirement, Generation X is scooping up cottage property with an eye towards their golden years.

Source: financialpost.com

Beverage / Alcohol

Coffee lovers rejoice! Studies show four cups of coffee a day is “the sweet spot” in terms of enjoying the health benefits of your caffeine fix.

Source: cbc.ca

Fashion

Brands can no longer sell clothes; they need to sell a lifestyle. People are willing to invest in their wellness, as evidenced by the growth in “athleisure.”

Source: businessinsider.com

Culture

Life at Paradigm.

Awards

Kudos All Around.

Paradigm has received more than 70 industry awards since it opened its doors in 2007. We’ve been recognized for our creative solutions, cutting edge communications and outstanding results.

Contact

Just around the corner.

Paradigm Public Relations

121 Bloor Street. East,
Suite 520
Toronto, Ontario
M4W 3M5

Tracey Bochner

President
416.413.5200
tbochner@paradigmpr.ca

For general information:

416.203.2223
info@paradigmpr.ca

Michael Abbass

Senior Vice President, Partner
416.413.5205
mabbass@paradigmpr.ca

For employment inquiries:

careers@paradigmpr.ca

How to get here

By TTC

Paradigm PR is located at Yonge and Bloor Station:

Walking Directions

Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East.

From the Gardiner Expressway

Exit at University Avenue and travel north, turn right onto Bloor Street until you reach 121 Bloor Street East.

Parking directions

Parking is available on 102 Bloor St. East., across the street at the Hudson Bay Centre on Bloor and further north on Church Street at 678 Church Street. There is a also a municipal parking lot on 20 Charles Street East.