TORONTO, ON, November 21, 2007—Schick Canada has retained Paradigm Public Relations as its public relations partner.
“Schick Canada is an industry leader and has a great history of allowing its agencies the creative freedom to develop truly innovative campaigns,” said Tracey Bochner, President, Paradigm Public Relations. “We are very happy to have such a respected brand on our growing client roster.”
The first project Paradigm is working on for Schick is the media relations for the Schick Quattro for Women Booby Booth in support of Rethink Breast Cancer, which was introduced in October at L’Oreal Fashion Week. Developed and managed by BOOM Marketing, this initiative is designed to create the largest piece of interactive art on the web. Paradigm will be executing a national communications campaign when the Booby Wall web site is launched in January.
Paradigm Public Relations (www.paradigmpr.ca) is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. The agency opened its doors in August 2007 and its clients include Jamieson Laboratories and Ride for Karen.
For more information please contact Paradigm Public Relations 416-203-2223