Yearly Archives :

2014

GIVINGTUESDAY IS BACK! DECEMBER 2 MARKS THE START OF THE GIVING SEASON

GIVINGTUESDAY IS BACK! DECEMBER 2 MARKS THE START OF THE GIVING SEASON 150 150 Paradigm PR

– More than 3,000 businesses, charities and organizations join the second annual GivingTuesday movement in Canada – TORONTO, ON – December 1, 2014 – Move over Black Friday, see you later Cyber Monday, it’s time to take a break from spending and start giving. December 2 is GivingTuesday, a day for individuals, businesses and charities…

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What’s your communications philosophy?

What’s your communications philosophy? 150 150 Paradigm PR

A prospective client posed a very good question recently: ‟What is your philosophy when it comes to marketing communications?” Truth be told, we’ve never been asked that question. Sure, we’re often asked about our approach or what differentiates Paradigm PR, but it’s never been asked that way. It got us thinking. And, if we had…

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The Man with the Violin receives prestigious TD Canadian Children’s Literature Award

The Man with the Violin receives prestigious TD Canadian Children’s Literature Award 150 150 Paradigm PR

-TD awards $30,000 to author Kathy Stinson and illustrator Dušan Petričić for excellence in children’s literature- TORONTO, November 7, 2014 – TD Bank Group and The Canadian Children’s Book Centre announced that author Kathy Stinson of Rockwood, Ontario, and illustrator Dušan Petričić of Toronto are the  recipients of the 10th annual TD Canadian Children’s Literature…

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TD marks 20th anniversary of prestigious scholarship program with 20 Faces of TD Scholarships for Community Leadership

TD marks 20th anniversary of prestigious scholarship program with 20 Faces of TD Scholarships for Community Leadership 150 150 Paradigm PR

-Applications are open for the TD Scholarships for Community Leadership Program, which will award more than $1 million to 20 Canadian high school students for their post-secondary education- TORONTO, October 30, 2014 – Every day, high school students across the country work to make a positive impact in their community. Since 1995, TD has recognized…

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We have a “Halloween themed day” at work. What is an appropriate costume to wear to the office?

We have a “Halloween themed day” at work. What is an appropriate costume to wear to the office? 150 150 Paradigm PR

Halloween was once reserved for kids to dress up, eat an abundance of sugar, and speak to strangers without getting in trouble. In recent years, however, kids aren’t the only ones throwing on that fireman outfit to celebrate the frightful day.  It’s also not just an after-hours experience – many companies like ours at Paradigm…

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15th annual TD Grade One Book Giveaway shares “Doors in the Air” with schools across the country

15th annual TD Grade One Book Giveaway shares “Doors in the Air” with schools across the country 150 150 Paradigm PR

– Marking 15th anniversary, TD also provides $15,000 in community grants  –   TORONTO, October 27, 2014 – Since 2000, more than 7.5 million Canadian children’s books have been provided to schools in communities across the country as part of the TD Grade One Book Giveaway – Canada’s largest free book distribution program to school-aged…

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TIM HORTONS BEEFS UP ITS MENU WITH STEAK

TIM HORTONS BEEFS UP ITS MENU WITH STEAK 150 150 Paradigm PR

  –Top-selling Steak & Cheese Panini is back and here to stay, helping Tim Hortons move the needle towards lunch leadership – OAKVILLE, ON – October 1, 2014 – Canadians love steak – they consume an average of 44 pounds of beef per person per year[1].Now, they can have steak sourced from 100 per cent…

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TD provides $250,000 to support the Toronto Centre for Community Learning & Development’s Program Hub

TD provides $250,000 to support the Toronto Centre for Community Learning & Development’s Program Hub 150 150 Paradigm PR

(TORONTO, September 25, 2014)  – The Toronto Centre for Community Learning & Development (CCL&D) and TD Bank Group announced a $250,000 donation that will help support CCL&D programs and initiatives in Regent Park. “We’re excited to support the learning centre helping those that place a high priority on programs focused on developing life skills such…

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Toys“R”Us, Canada Marks 30 Years as the Country’s Leading Authority on Toys

Toys“R”Us, Canada Marks 30 Years as the Country’s Leading Authority on Toys 150 150 Paradigm PR

– Canadians are invited to visit Facebook.com/ToysRUsCanada and take the oath to “Never Grow Up” – TORONTO, ON (September 25, 2014) – Is it possible to be three decades old and not grow up? It is if you are Toys“R”Us, Canada’s Greatest Toy Store, which is celebrating its 30th birthday by pledging to “Never Grow…

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How do you know if a project is successful?

How do you know if a project is successful? 150 150 Paradigm PR

We often get asked by clients how they should measure the success of their social media activities or how they know if a campaign was successful?  That’s a bit like asking: how long is a piece of string?  Well that entirely depends on the desired outcome.  If you are tying it around your finger to…

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