TORONTO, August 11, 2014 – Are you complaining about loud music, yelling at kids on your lawn, or (gasp) wearing pleated slacks? If you’ve answered yes to any of these, you may be suffering from BMD. BMD, or Becoming My Dad syndrome is common among Canadian men. According to research from Schick® Hydro® 5, 69% of men are worried they will become their father when they get older.
But it’s not all bad news; some men want to inherit dad’s traits – just not his fondness for socks and sandals. Work ethic and wisdom top the list where Canadian men think dad has got it right and these are the traits they hope they inherit. Not surprisingly, men say that dad’s least desirable traits are his fashion sense (30%) and taste in music (19%).
So how do you ensure you take only the good from dad, and none of his old school habits? Schick Hydro can help identify signs if you or someone you love is suffering from BMD. Visit becomingmydad.ca and take the quiz to help ward off any unnecessary embarrassment. It is important to keep in mind that BMD is a syndrome that often goes unnoticed by the person it plagues, but it is typically glaringly obvious to others around them.
“I’ve seen it among my friends. Suddenly they are sporting fanny packs, or I catch them listening to soft rock. It can happen overnight if you are not careful,” says Hector Padilla, Senior Brand Manager, Energizer Personal Care. “I love my dad and he’ taught me a lot but that doesn’t mean what was right for him 20 years ago is right for me now.”
Men in Canada report they started to exhibit signs of BMD in their 20’s (43%) while one in three men say it happened in their 30s. In Quebec, men seemed to follow in dad’s footsteps a bit earlier with 24% saying they started seeing signs of BMD in their teens.
If you are still not sure on how to spot BMD syndrome or want to find the cure, watch the success stories at becomingmydad.ca/watchnwin and you could win up to $10,000 or follow Schick Hydro on Twitter at @SchickHydroCA and Facebook Schick Hydro Canada.
Schick® Hydro® 5 razors and refills are available at grocery, drug and mass retail outlets across Canada. The suggested retail price for the razor is $11.99 and the refills (packs of 4) are $15.99.
Schick® Hydro® 5 commissioned Environics Research Group (www.environics.ca) to conduct an online custom survey of 1,000 Canadian men aged 25-45 years. Responses were collected between June 18 and 23, 2014.
About Energizer Personal Care
Energizer Personal Care, a leading manufacturer of razors around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information on shaving and the Schick® Hydro™ razor, visit schickhydro.ca.