NUTELLA ADDS A LITTLE JOY TO THE SUMMER WITH FIRST-EVER CANADIAN NUTELLA TRUCK TOUR

NUTELLA ADDS A LITTLE JOY TO THE SUMMER WITH FIRST-EVER CANADIAN NUTELLA TRUCK TOUR

150 150 Paradigm PR

– The Nutella Truck Tour will visit four cities coast to coast from June to August, with guest appearances from Italian-Canadian celebrity chef Stefano Faita  –

TORONTO, ON – June 15, 2015 – Calling all Nutella fans! The first-ever Nutella Truck Tour is hitting the highway to make the summer a little happier. Starting at the Toronto Zoo on June 27, the interactive truck tour will add a little joy to four cities from coast to coast with guest appearances from Montreal celebrity chef and restaurant owner Stefano Faita, host of In the Kitchen with Stefano Faita. As part of the tour, chef Faita has created five new Nutella-inspired breakfast recipes that are sure to please the whole family.

“Nutella has been a beloved part of Canadians’ breakfast for more than 40 years. To celebrate the love Canadians have for Nutella, we want to say thank you by bringing a little joy to  communities across Canada with our fun Nutella Truck Tour,” says Maureen Romansky, senior brand manager, Nutella. “With the help of chef Stefano Faita, we are also introducing five delicious recipes that make it easy to create a special breakfast that kids and parents will enjoy.”

Nutella lovers can check out chef Faita’s new breakfast recipes at addjoy.nutella.ca. The recipes include a breakfast panini made with ricotta cheese, pear and Nutella; a croissant French toast topped with Nutella, yogurt and raspberries; a buckwheat crepe filled with Nutella, banana, coconut and toasted macadamia nuts; a German pancake with apricot and Nutella and a breakfast apple cake topped with Nutella.

“I grew up eating Nutella, and I still love it today,” says Stefano Faita. “Nutella has always been a staple in my kitchen, and I am thrilled to be a part of the Nutella Truck Tour and to share my new recipes with Canadian families. I believe food is meant to be enjoyed, but I understand how easy it is to fall into the same routine, especially during the morning rush. All it takes is a small twist to an everyday recipe to make a special meal that your family can enjoy any day of the week.”

 

The Nutella Truck Tour event stops include:

  • Toronto Zoo (Toronto, ON): June 27 – July 2
  • Festival d’été de Québec (Quebec City, QC): July 10 – 12
  • K-Days (Edmonton, AB): July 23 – 26
  • International Balloon Festival (Saint-Jean-sur-Richelieu, Montreal Area, QC): August 8 – 12

 

Each tour stop will feature complimentary all-day breakfast options of a Belgian Waffle with Nutella or a Fresh Fruit Skewer with Nutella, along with interactive activities for kids and adults alike, including personalized Nutella jar labels, a claw machine game for fun prizes, a photo opportunity with a giant jar of Nutella, and limited-edition Nutella-themed prizes.

To add a little joy before the national truck tour launch, Nutella greeted morning commuters in Toronto and Montreal with an amazing breakfast surprise, which included an impromptu, on the spot Nutella breakfast hosted by chef Stefano Faita. The experience can be viewed at addjoy.nutella.ca.

About Nutella®

Nutella® was created in 1964 thanks to Mr. Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero — confectioner and founder of Ferrero — in Italy’s Piedmont area. Nowadays, the popular hazelnut spread is available in around 160 countries worldwide. In 2014, Nutella® celebrated its 50th anniversary. It has been sold in Canada since 1968 – 47 years.

About Chef Stefano Faita

Stefano is a life-long resident of Montreal’s Little Italy where his family’s renowned kitchen wares store, Quincaillerie Dante, opened in 1956. His family also operates the Mezza Luna Cooking School. Stefano is also the co-owner of two restaurants in Montreal, Impasto and Pizzeria Gemma. He was the host of CBC’s In the Kitchen with Stefano Faita for three seasons, where he shared rustic recipes inspired by his family’s food traditions, and is the author of three best-selling cookbooks in French and one English cookbook, In the Kitchen with Stefano Faita. He appears every Wednesday on the TVA morning show Deux Filles Le Matin.

 

For further information or to arrange an interview, please contact:

Sheri Papps

Paradigm Public Relations

416-413-5207

spapps@paradigmpr.ca