THE SEARCH IS ON: WHO WILL BE TOYS“R”US, CANADA’S NEXT CHIEF PLAY OFFICER?

THE SEARCH IS ON: WHO WILL BE TOYS“R”US, CANADA’S NEXT CHIEF PLAY OFFICER?

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– Canada’s Coolest Job Is Up for Grabs and One Lucky Kid Will Land the Coveted Role –www.toysrus.ca/cposearch

 

TORONTO, ON (August 27, 2015) – Testing and reviewing the hottest new toys and games, participating in media appearances across the country and receiving toy deliveries…it’s all in a day’s work for Toys“R”Us, Canada’s Chief Play Officer (CPO). With the search for the next CPO kicking off today, landing this dream job with Canada’s leading dedicated toy retailer will soon become a reality for one amazing kid.

 

“The Chief Play Officer is one of the most coveted jobs in our company. As an integral member of our team, we rely on our CPO for honest opinions and toy reviews to help advise parents and gift-givers on what kids like,” said Liz MacDonald, vice president, marketing and store planning, Toys“R”Us, Canada. “If you have a child who is passionate about toys, outgoing and comfortable on camera, we want to hear from you. We are always impressed with the creativity and energy of the kids who apply and can’t wait to see this year’s entries.”

 

The CPO’s responsibilities will include participating in toy training sessions, testing the most sought after toys throughout the year and serving as a Toys“R”Us, Canada spokesperson. Other duties include sharing the latest toy trends through online and promotional videos, attending charitable events and riding on the Toys“R”Us float in the Santa Claus Parades.

 

The search for the newest CPO comes as Toys“R”Us, Canada’s current Chief Play Officer, Alex Thorne, prepares to retire, so he can focus on high school. Thorne became the third CPO in Canada in August 2013, at the age of 11. His role will continue until December, when he will share his picks for the hot holiday toys of the season.

 

“Being the Chief Play Officer has been awesome,” said Thorne. “I’ve had the chance to play with amazing toys and games, as well as travel across Canada sharing my top toy picks for every season. I’ve had so much fun over the last two years and can’t wait to show the new CPO what it’s like to have the coolest job in Canada.”

 

Kids from across Canada are encouraged to apply with the help and consent of a parent or guardian, by visiting www.toysrus.ca/cposearch and submitting a short video showcasing why they should be Toys“R”Us, Canada’s next Chief Play Officer. In the video, kids are asked to talk about why they are passionate about toys and highlight their favourite toy, gadget or game. Applicants should be between the ages of 11 to 13 years old, comfortable on camera, confident, well spoken, energetic and most importantly, have fun playing with toys. All eligible videos will be evaluated based on originality, creativity and enthusiasm. To be considered, subject to the CPO search rules and regulations, entries must be submitted before 11:59pm EST on October 4, 2015 at www.toysrus.ca/cposearch.

 

Finalists will be chosen to participate in an interview and audition with a panel of judges. The winner will be awarded a one‐year contract as Toys“R”Us, Canada’s Chief Play Officer. For more details and to view the official rules and regulations, please visit www.toysrus.ca/cposearch.

 

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd and Babies“R”Us (Canada) Ltd are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

 

For more information:

Sheri Papps / Kay West

Paradigm Public Relations

416-413-5207 / 416-413-5209

spapps@paradigmpr.ca / kwest@paradigmpr.ca

 

Tamar Nersesian

Toys “R” Us, Canada

905-660-2000 Ext 2729

Tamar.Nersesian@toysrus.com