Thermador Canada

Building Awareness for Luxury Kitchen Appliances

To engage the target consumer for luxury appliance brand Thermador, seeing is believing. Brand research showed that once prospective customers experienced cooking with Thermador appliances, there was a higher likelihood they would make a purchase. To support its marketing efforts and help facilitate the consumer experience, BSH Home Appliances, Thermador’s parent company, was opening a long-awaited product showroom in Toronto’s King Street Design District. Paradigm was tasked with the challenge of building awareness for Thermador features and benefits and the BSH showroom in order to boost sales. Paradigm developed a multifaceted communications campaign including sponsorship of the CTV Canada AM kitchen set renovation, magazine advertorials, national design media coverage, and media showroom launch event. The year-long campaign generated significant media attention, built partnerships with key media and helped move the needle on Thermador sales.

Paradigm developed a multifaceted communications campaign including sponsorship of the CTV Canada AM kitchen set renovation