Nov
19

2015 | News | 2015

The Night Gardener takes top honours at the TD Canadian Children’s Literature Awards gala

– Author Jonathan Auxier awarded $30,000 for his outstanding work in children’s literature –

  • Marie-Louise Gay’s Any Questions? wins TD Canadian Children’s Literature Fan Choice Award @TDNews_Canada shares more-http://bit.ly/1xKEVNK (Tweet this)

TORONTO, November 19, 2015 – Celebrating the best in children’s literature, TD Bank Group and the Canadian Children’s Book Centre awarded author Jonathan Auxier the 11th annual TD Canadian Children’s Literature Award for his book, The Night Gardener. Auxier received the award and the $30,000 prize – one of the largest in Canadian children’s literature – at a gala in Toronto on November 18. Author Marianne Dubuc also received top honours for the best in French-language children’s literature in Montreal on November 10 for her book, L’autobus.

“Children’s books play a significant role in developing the imaginations, creativity and literacy skills of young Canadians and at TD we believe it’s important to recognize the authors and illustrators behind the stories,” says Frank McKenna, Deputy Chair, TD Bank Group. “TD is proud to be a leader in promoting children’s literacy in Canada and it is our privilege to honour authors like Jonathan Auxier for their exceptional work.”

The Night Gardener tells an enchanting and haunting tale that will capture the imaginations of young readers. The story follows orphaned Irish siblings, Molly and Kip, as they arrive to work as servants at a creepy, crumbling English manor. They soon discover that the house and its inhabitants are not what they seem. When confronted by a mysterious stranger and the secrets of the cursed house, their lives are changed forever.

“Inspiring, colourful, thoughtful, unforgettable, the stories told by each of the finalists are wonderfully written and will take young readers on an incredible journey,” says Charlotte Teeple, Executive Director, Canadian Children’s Book Centre. “Thank you to the authors and illustrators who brought these tales to life and special congratulations to Jonathan Auxier for winning this prestigious award.”

TD also awarded $10,000 to be shared among the four finalists for their work, including:

A Brush Full of Colour: The World of Ted Harrison                     Any Questions?              

Written by Margriet Ruurs and Katherine Gibson                     Written by Marie-Louise Gay

Morris Micklewhite and the Tangerine Dress                     From Vimy to Victory:

Written by Christine Baldacchino                     Canada’s Fight to the Finish in World War I

Illustrated by Isabelle Malenfant                     Written by Hugh Brewster

From October 1 to 31, young readers from across Canada were invited to vote online for their favourite book from the list of finalists and for a chance to present the CBC-TD Fan Choice Award at the award gala. Author Marie-Louise Gay received the most votes for her book, Any Questions?, and took home the $5,000 prize.

About the TD Canadian Children’s Literature Awards

Now in its 11th year, the TD Canadian Children’s Literature Awards celebrates excellence in children’s literature by rewarding the best literary work by Canadian authors. Sponsored by TD, and administered by the Canadian Children’s Book Centre in association with the CBC, it is one of the largest prizes in children’s book awards. All books, in any genre, written and illustrated by Canadians and published in Canada for children are eligible. Each book is judged on the quality of the text and illustrations, in addition to its overall contribution to Canadian children’s literature. Since the program started in 2004, 110 books have been honoured through the TD Canadian Children’s Literature Award in both official languages.

About TD’s Commitment to Children’s Literacy

The ability to read is often taken for granted. This skill is paramount to success during school years and beyond, which is why TD believes it’s important to get children reading and to foster a lifelong joy of reading. Since 2000, TD has invested more than $35 million to support children’s literacy and reading programs at local schools and public libraries across Canada.

About The Canadian Children’s Book Centre

The Canadian Children’s Book Centre is a national, not-for-profit organization founded in 1976. We are dedicated to encouraging, promoting and supporting the reading, writing and illustrating of Canadian books for young readers. Our programs, publications, and resources help teachers, librarians, booksellers and parents select the very best for young readers. For more information, please visit www.bookcentre.ca.

– 30 –

For further information or to arrange an interview please contact:

Sheri Papps / Jessica Squibb                                                                               Natasha Ferrari

Paradigm Public Relations                                                                                   TD Bank Group
416-413-5207 / 416-413-5201                                                                          416-983-7180
spapps@paradigmpr.ca / jsquibb@paradigmpr.ca                           natasha.ferrari@td.com

Oct
28

2015 | News | 2015

More than 550,000 children to take home Mr. Zinger’s Hat as part of the 16th annual TD Grade One Book Giveaway

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– Canada’s largest free book distribution program for school-aged kids kicks off today –

 

TORONTO, October 26, 2015 – Kids will have another reason to fall in love with reading this fall as TD Bank Group and The Canadian Children’s Book Centre deliver more than 550,000 free books to schools and communities across Canada as part of the TD Grade One Book Giveaway. Throughout October and November, kids will have the opportunity to take home a copy of Mr. Zinger’s Hat, written by award-winning author Cary Fagen and award-winning illustrator Dušan Petričič, to enjoy with their family. Since the program started in 2000, more than eight million Canadian children’s books have been distributed from coast to coast.

 

“Part of instilling a passion for reading is simply getting books into the hands of school-aged children. We see this as part of our commitment to children’s literacy across Canada,” says Frank McKenna, Deputy Chair, TD Bank Group. “Millions of books have been read by children across the country as a result of the TD Grade One Book Giveaway and we are very proud to be part of the reading experience for so many Canadian families.”

 

Mr. Zinger’s Hat is an enchanting tale about stories. After an exciting chase to retrieve a hat blown away by the wind, a little boy named Leo meets Mr. Zinger, the owner of the hat. Mr. Zinger suspects that a story is trying to escape from his hat and so he and Leo spin a tale that changes both of them forever.

 

“Whether at school, at home or in libraries, reading can have a tremendous impact on young children, while helping develop lifelong skills and stretching imaginations to new heights,” says Charlotte Teeple, Executive Director, The Canadian Children’s Book Centre. “We are proud to partner with TD on such a transformative program and know kids and their families will love the story told through Mr. Zinger’s Hat.

 

To bring Mr. Zinger’s Hat to life, in early November Cary Fagen and Dušan Petričič will visit elementary schools and libraries across Canada to give live readings for grade one students. More information, a full schedule of the public readings and an illustrated video of the book can be found at tdreads.com.

 

About TD’s Commitment to Children’s Literacy

The ability to read is often taken for granted. This skill is paramount to success during school years and beyond, which is why TD believes it’s important to get children reading and to foster a lifelong joy of reading. Since 2000, TD has invested more than $35 million to support literacy and reading programs at local schools and public libraries across Canada. tdreads.com

 

About The Canadian Children’s Book Centre

The Canadian Children’s Book Centre (CCBC) is a national, not-for-profit organization, founded in 1976. We are dedicated to encouraging, promoting and supporting the reading, writing, illustrating and publishing of Canadian books for young readers. With book collections and extensive resources in five cities across Canada, the CCBC is a treasure-trove for anyone interested in Canadian books for young readers. Our programs, publications, and resources help teachers, librarians, booksellers and parents select the very best for young readers. www.bookcentre.ca

 

– 30 –

 

For further information or to arrange an interview please contact:

Sheri Papps / Jessica Squibb

Paradigm Public Relations
416-413-5207 / 416-413-5201
spapps@paradigmpr.ca / jsquibb@paradigmpr.ca

Sep
17

News | 2015 | News

Paradigm Public Relations Ranks 357 on the 2015 PROFIT 500

Profit

PROFIT magazine unveils 27th annual list of Canada’s Fastest-Growing Companies

 

TORONTO, ON (September 17, 2015) Canadian Business and PROFIT today ranked Paradigm Public Relations, an eight year-old brand marketing public relations and social media agency in Toronto, 357 on the 27th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. Published in the October issue of Canadian Business and at PROFITguide.com, the PROFIT 500 ranks Canadian businesses by their five-year revenue growth.

 

Paradigm Public Relations made the 2015 PROFIT 500 list for the third year with five-year revenue growth of 135%.

 

“The PROFIT 500 represent the highest tier of entrepreneurialism in Canada,” says James Cowan, Editor-in-chief of PROFIT and Canadian Business. “They should be lauded for the positive economic contributions they’ve made to their communities—and the entire country.  They are examples of what can be accomplished with innovation, discipline and determination.”

 

About PROFIT and PROFITguide.com
PROFIT is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 33 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT at PROFITguide.com. Continue reading “Paradigm Public Relations Ranks 357 on the 2015 PROFIT 500” »

 

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a total print readership of more than 600,000, it is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. We provide concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business—what leadership looks like.

 

About Paradigm Public Relations
Paradigm Public Relations is a full-service agency in Toronto specializing in brand marketing communications, social media and corporate communications. Its clients include BSH Home Appliances, Edgewell Personal Care, HTC, NBA Canada, PokerStars.net, Tim Hortons, Timex, Toys“R”Us, TD Bank Group and Under Armour.

 

Visit paradigmpr.ca

Follow on Twitter, LinkedIn, Instagram and Google+

Sep
11

News | 2015 | News

Finalists announced for the TD Canadian Children’s Literature Awards

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– Top prize of $30,000 up for grabs; winners to be announced at a gala in Toronto on November 18, 2015 –

 

 

TORONTO, September 10, 2015 – It’s time to celebrate: the five English-language finalists for the TD Canadian Children’s Literature Awards have been chosen and are now in the running for one of the biggest awards in Canadian children’s literature. Celebrating the best English-language work by Canadian authors and illustrators, the Canadian Children’s Book Centre and TD Bank Group will award the top honour and $30,000 grand prize to one of the five finalists at an awards gala in Toronto on November 18, 2015. A $10,000 prize will also be shared among the other four finalists. Five additional French-language finalists will be recognized at an awards ceremony in Montreal on November 10.

For the second year, young Canadians can also vote for their favourite book online at CBCBooks.ca from October 1 to 30, 2015. One lucky fan will be selected to attend the awards gala in Toronto to meet their favourite author/illustrator and present the Fan Choice Award and a $5,000 cash prize.

“From bringing reading programs to life in schools and libraries to recognizing the authors and illustrators behind some of the best work in Canadian children’s literature, TD is proud of its longstanding commitment to children’s literacy,” says Frank McKenna, Deputy Chair, TD Bank Group. “Through the TD Canadian Children’s Literature Awards we recognize the important role our Canadian authors and illustrators play in building a lifelong joy of reading among young Canadians.”   Continue reading “Finalists announced for the TD Canadian Children’s Literature Awards” »

This year’s finalists have written and illustrated inspiring and beautiful books, including stories for the older reader about Canadian soldiers who fought to end World War I, and two siblings who uncover secrets of a cursed house that changes their lives forever. For younger readers, the finalists’ stories include celebrating the imagination of a young boy with the courage to be different, answering the question of how story ideas are brought to life, and tracing the life of one of Canada’s most beloved and decorated artists.

“The TD Canadian Children’s Literature Awards gives us the opportunity to celebrate the best in children’s literature each year and recognize the talented authors and illustrators behind these compelling stories,” says Charlotte Teeple, Executive Director, the Canadian Children’s Book Centre. “Books have the power to take young readers on an unforgettable journey and we couldn’t be more proud to honour this year’s outstanding finalists.”

 

The 2015 TD Canadian Children’s Literature Award finalists include:

 

Any Questions?

Written by Marie-Louise Gay (Montreal, QC)

Groundwood Books

Many children want to know where stories come from and how books are developed. Any Questions? addresses these queries through a fictional encounter between an author and some curious children, showing how brilliant ideas sometimes creep up when you least expect. For ages five to 10.

 

A Brush Full of Colour: The World of Ted Harrison

Written by Margriet Ruurs (Salt Spring Island, BC) and Katherine Gibson (Courtenay, BC)

Pajama Press

In this book, Margriet Ruurs and Katherine Gibson trace the life of Ted Harrison, an artist whose brightly coloured and wildly imaginative paintings set in the Yukon have become synonymous with the North. From a small boy in a drab mining town in northeast England to one of Canada’s most beloved and decorated artists, this story follows the influences that led to Ted’s unique style as an artist. For all ages.

 

Morris Micklewhite and the Tangerine Dress

Written by Christine Baldacchino (Toronto, ON)

Illustrated by Isabelle Malenfant (Montreal, QC)

Groundwood Books

Morris is a little boy who loves using his imagination. He also loves his classroom’s dress-up centre and wearing the tangerine dress. His peers don’t understand – they say dresses are for girls and don’t welcome him into the spaceship they are building. At home, he dreams up his own fantastic space adventure with his cat, Moo, and decides to build his own ship at school, inviting two of his classmates on an outer space adventure. For ages three to eight.

 

From Vimy to Victory: Canada’s Fight to the Finish in World War I

Written by Hugh Brewster (Toronto, ON)

Scholastic Canada

Capturing the remarkable heroism, sacrifice and victories of Canadian soldiers during World War I, Hugh Brewster’s story is presented as an engaging and accessible scrapbook. With facts and details accompanied by first-person accounts, letters describing life on the frontlines, wartime diaries, and numerous images, maps, and diagrams, this book brings World War I to vivid life. For ages eight and up.

 

The Night Gardener

Written by Jonathan Auxier (Pittsburg, PA; formerly of Vancouver, BC)

Penguin Canada

When orphaned Irish siblings Molly and Kip arrive to work as servants at a creepy, crumbling English manor house, they discover that the house and its inhabitants are not what they seem. Soon the siblings are confronted by a mysterious stranger and the secrets of the cursed house will change their lives forever. For ages 10 to 14.

 

The best French-language children’s literature by Canadian authors and illustrators will also be recognized at a gala in Montreal on November 10, 2015. To learn more about the francophone finalists, visit lecturetd.com.

 

About the TD Canadian Children’s Literature Awards

Now in its 11th year, the TD Canadian Children’s Literature Awards celebrates excellence in children’s literature by rewarding the best literary work by Canadian authors. Sponsored by TD, and administered by the Canadian Children’s Book Centre in association with the CBC, it is one of the largest prizes in children’s book awards. All books, in any genre, written and illustrated by Canadians and published in Canada for children are eligible. Each book is judged on the quality of the text and illustrations, in addition to its overall contribution to Canadian children’s literature. Since the program started in 2004, 110 books have been honoured through the TD Canadian Children’s Literature Award in both official languages

 

About TD’s Commitment to Children’s Literacy

The ability to read is often taken for granted. This skill is paramount to success during school years and beyond, which is why TD believes it’s important to get children reading and to foster a lifelong joy of reading. Since 2000, TD has invested more than $35 million to support literacy and reading programs at local schools and public libraries across Canada.

 

About The Canadian Children’s Book Centre

The Canadian Children’s Book Centre is a national, not-for-profit organization founded in 1976. We are dedicated to encouraging, promoting and supporting the reading, writing and illustrating of Canadian books for young readers. Our programs, publications, and resources help teachers, librarians, booksellers and parents select the very best for young readers. For more information, please visit www.bookcentre.ca.

 

For further information or to arrange an interview please contact:

Sheri Papps / Jessica Squibb                                                                                        Natasha Ferrari

Paradigm Public Relations                                                                                            TD Bank Group
416-413-5207 / 416-413-5201                                                                                       416-983-7180
spapps@paradigmpr.ca / jsquibb@paradigmpr.ca                                            natasha.ferrari@td.com

 

 

 

Sep
02

News | 2015 | News

What’s the easiest way to make friends on campus? Volunteer to be the designated driver

ingenie.ca, an auto insurance provider for Ontario drivers aged 16-24, suggests some guidelines for students who volunteer their services as the designated driver this fall

Until October 31, students could win $1,000, simply by getting an auto insurance quote from ingenie

TORONTO (September 2, 2015) – Did you know that one-half of impaired driving incidents reported by police take place between 11 p.m. and 4 a.m. with the peak usually between 2 a.m. and 3 a.m., the hour after bars close in most provinces?[i] If you are driving to bars with your friends this fall, make sure you have a designated driver.  If you volunteer to be the designated driver, remember one thing: it’s your car, your rules.

“As a driver, your most important responsibility is safety. When you volunteer to be the designated driver, you may deal with some passengers who aren’t exercising the best judgment,” says Lorie Phair, CEO of ingenie Canada. “Setting ground rules in advance is a good way to ensure everyone gets home safe.”

As college and university students settle in to campus life, ingenie.ca, an auto insurance provider for drivers aged 16-24, offers the following tips for designated drivers: Continue reading “What’s the easiest way to make friends on campus? Volunteer to be the designated driver” »

  • Communicate your departure time to passengers in advance: If you don’t want to stay out late, let your friends know in advance that if they plan to shut down the bar, they will need to organize alternative transportation home.

 

  • Finalize your passenger list early: Offering rides is an easy way to become “Mr. or Ms. Popularity.” Don’t be tempted to pile in more people than there are seatbelts. It’s dangerous and distracting, not to mention illegal.

 

  • Remember you’re responsible for transportation, not entertainment: Don’t worry about playing DJ for the party animals in your car. Focus on your driving. Pick someone to ride shotgun who you know will help you maintain a safe environment in the car.

 

  • You control who – and what – gets in your car: If someone is acting too rowdy, don’t be shy to give them the number to call a cab. The same applies if your friend thinks he’s going to bring one for the road; tell him to dump it or to find another ride. Remind him that you’re staying sober for the whole night; the least he can do is stay dry on the drive to the party.
  • Don’t drink and drive – ever: If you’re 21 or under, your blood alcohol level must be zero when you get behind the wheel. Even if you’re a fully licensed driver who is old enough, it’s best to avoid drinking altogether if you plan to drive. One drink could lead to another and before you know it, four people are stranded. Or worse, they’re trying to convince you that you’re OK to drive. It’s simple: if there’s any chance you might want to enjoy a drink, leave the car at home and don’t offer to drive. If you do bring the car, stay sober.

“When you take on the responsibility of being a designated driver, you’re responsible for your friends’ safety at a time when they may not be in their most safety-conscious state,” says Phair. “Take the responsibility seriously and don’t be shy about enforcing rules to create a safe environment in your car.”

Phair points out that students who volunteer to be designated drivers will enjoy the benefit of waking up fresh the next day to get a head start on reading or assignments for the week ahead.

It pays to do your homework, especially right now. Win $1,000 simply by getting an auto insurance quote online at www.ingenie.ca/contest

Seven in 10 young drivers (72%) in Ontario use the same auto insurance provider as their parents. In fact, 50% don’t even look into other options. When young drivers do their research, many find better insurance options are available. It pays to do your research and that is especially true right now. Individuals who get a quote at www.ingenie.ca/contest before October 31, 2015 are automatically entered for a chance to win $1,000 cash.

ingenie is telematics based insurance for Ontario drivers aged 16 to 24, designed to help them become better, safer drivers and reward them with Good Driving Discounts. In the U.K. where ingenie has been available since 2011, the approach has reduced young drivers’ risk of having an accident during the first six months of driving by 40%. Seventy per cent of ingenie’s U.K. drivers earn discounts for safe driving.

Drivers who sign up with ingenie install an ingenie Smartbox, a small self-contained device, which measures driving behaviours such as speed, acceleration, braking and cornering. Customers receive feedback on how they’re driving every 10 days through an ingenie app on their smartphone or online at ingenie.ca. The feedback includes a driving score out of 100, tips on how they can improve and an update on how much they stand to save for driving safely.

Compared to traditional insurance models where drivers would have to wait until the end of the year to see a discount, young drivers with ingenie can earn their Good Driving Discount three times a year – up to 25% off annually. For further tips and information for young drivers, visit www.ingenie.ca.

About ingenie
ingenie is an innovative young driver insurance brand that uses telematics technology to reward safe driving with savings. ingenie builds a picture of a driver’s individual style, awareness and safety on the road, rewarding those who drive well with up to an extra 25% Good Driving Discount and helping those who need improvement become safer. ingenie was awarded the prestigious Prince Michael International Road Safety Award in 2013, in recognition of its work to help make young drivers safer on the road. Among a number of industry awards, ingenie has won best start-up at the 2014 British Insurance Awards and insurance innovation of the year at the Insurance Times Awards.

ingenie Social Media
Like ingenie on Facebook at facebook.com/ingenieCanada
Follow ingenie on Twitter @ingenie_ca and Instagram @ingeniecanada

For further information:

Sinead Brown
sbrown@paradigmpr.ca
416-413-5193

 

[i] Source: Stats Canada: Impaired driving in Canada, 2011: http://www.statcan.gc.ca/pub/85-002-x/2013001/article/11739-eng.htm

Sep
02

News | 2015 | News

CANADIAN ATHLETES “RIDE THE LIGHTNING” IN ELECTRIC NEW UNDER ARMOUR CAMPAIGN

UA

 

Carey Price and Kaylyn Kyle blow the lights out in new spot to showcase Under Armour’s Charged Cushioning Footwear technology

 

TORONTO (August 25, 2015) –NHL MVP Carey Price and Women’s World Cup standout Kaylyn Kyle are featured in an electric new campaign from Under Armour (NYSE: UA), designed to bring the global performance brand’s new Charged Cushioning™ footwear technology to life. The commercial, entitled “Charged Cushioning: Feel Charged” debuted last night and features training scenes in which the Canadian athletes literally pull energy from the ground with each stride or change of direction, resulting in power outages all around them.

 

Under Armour’s Charged Cushioning is a unique foam technology, which absorbs impact and converts it into a responsive burst, making each stride or change of direction explosive. The technology is incorporated across Under Armour’s footwear line. In the spot, Carey Price grinds through an intense gym session in UA Charged One Trainers and Kaylyn Kyle tackles stadium stairs in the UA Charged Bandit Running Shoes.

Continue reading “CANADIAN ATHLETES “RIDE THE LIGHTNING” IN ELECTRIC NEW UNDER ARMOUR CAMPAIGN” »

Price shot his scenes for the commercial fresh off of sweeping the Hart Trophy, Vezina Trophy and Ted Lindsay Award at the 2015 NHL Awards.

 

“I’m off of the ice for most of the off-season. I get in the gym and really work on my strength and explosiveness,” says Price. “Under Armour develops the most innovative training footwear and gear that power me through summer workouts. The Charged Cushioning in the UA Charged One Trainers is extremely responsive. I can tell the technology is working just as hard as I am.”

 

“We conceptualized this commercial as a way to illustrate the power exchange that takes place with every step in Under Armour’s Charged Cushioning. The first step and every change of direction are explosive and the commercial illustrates that,” says Matt Shearer, ‎Vice President & Managing Director, Under Armour. “It also celebrates our athletes’ grit, determination and the hard work that goes into competing at the top level.”

“I love that Under Armour celebrates training,” says Kyle, who plays for Portland Thorns FC in the National Women’s Soccer League and represented Canada at the FIFA Women’s World Cup this summer. “Most of the time people see athletes on game day but it’s the work we put in when no one’s watching that really makes the difference. It’s an honour to work with Under Armour because they get that. They focus on innovation in order to design gear that helps athletes get more out of each workout.”

Metallica’s “Ride The Lightning” is a fitting soundtrack for the spot’s electric training scenes. The ad can be seen here: http://youtu.be/MXof7GZrZvU.

 

The Under Armour spot was shot at the Okanagan Hockey School and surrounding neigbourhood in Penticton, B.C. and the Apple Bowl Stadium in Kelowna, B.C.

 

The Under Armour spot will be airing on Sportsnet and TSN. It will air on CTV at the start of the NFL season. Digital execution will include ESPN and Sportsnet homepage takeovers, and placement throughout the Google display network.

For more content visit youtube.com/underarmour and to join in on the conversation follow @UnderArmour on Twitter, Instagram and record.underarmour.com/.

 

About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

 

 

 

Aug
27

News | 2015 | News

THE SEARCH IS ON: WHO WILL BE TOYS“R”US, CANADA’S NEXT CHIEF PLAY OFFICER?

ToysRUs cropped logo

 

– Canada’s Coolest Job Is Up for Grabs and One Lucky Kid Will Land the Coveted Role –www.toysrus.ca/cposearch

 

TORONTO, ON (August 27, 2015) – Testing and reviewing the hottest new toys and games, participating in media appearances across the country and receiving toy deliveries…it’s all in a day’s work for Toys“R”Us, Canada’s Chief Play Officer (CPO). With the search for the next CPO kicking off today, landing this dream job with Canada’s leading dedicated toy retailer will soon become a reality for one amazing kid.

 

“The Chief Play Officer is one of the most coveted jobs in our company. As an integral member of our team, we rely on our CPO for honest opinions and toy reviews to help advise parents and gift-givers on what kids like,” said Liz MacDonald, vice president, marketing and store planning, Toys“R”Us, Canada. “If you have a child who is passionate about toys, outgoing and comfortable on camera, we want to hear from you. We are always impressed with the creativity and energy of the kids who apply and can’t wait to see this year’s entries.”

 

The CPO’s responsibilities will include participating in toy training sessions, testing the most sought after toys throughout the year and serving as a Toys“R”Us, Canada spokesperson. Other duties include sharing the latest toy trends through online and promotional videos, attending charitable events and riding on the Toys“R”Us float in the Santa Claus Parades.

 

The search for the newest CPO comes as Toys“R”Us, Canada’s current Chief Play Officer, Alex Thorne, prepares to retire, so he can focus on high school. Thorne became the third CPO in Canada in August 2013, at the age of 11. His role will continue until December, when he will share his picks for the hot holiday toys of the season. Continue reading “THE SEARCH IS ON: WHO WILL BE TOYS“R”US, CANADA’S NEXT CHIEF PLAY OFFICER?” »

 

“Being the Chief Play Officer has been awesome,” said Thorne. “I’ve had the chance to play with amazing toys and games, as well as travel across Canada sharing my top toy picks for every season. I’ve had so much fun over the last two years and can’t wait to show the new CPO what it’s like to have the coolest job in Canada.”

 

Kids from across Canada are encouraged to apply with the help and consent of a parent or guardian, by visiting www.toysrus.ca/cposearch and submitting a short video showcasing why they should be Toys“R”Us, Canada’s next Chief Play Officer. In the video, kids are asked to talk about why they are passionate about toys and highlight their favourite toy, gadget or game. Applicants should be between the ages of 11 to 13 years old, comfortable on camera, confident, well spoken, energetic and most importantly, have fun playing with toys. All eligible videos will be evaluated based on originality, creativity and enthusiasm. To be considered, subject to the CPO search rules and regulations, entries must be submitted before 11:59pm EST on October 4, 2015 at www.toysrus.ca/cposearch.

 

Finalists will be chosen to participate in an interview and audition with a panel of judges. The winner will be awarded a one‐year contract as Toys“R”Us, Canada’s Chief Play Officer. For more details and to view the official rules and regulations, please visit www.toysrus.ca/cposearch.

 

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd and Babies“R”Us (Canada) Ltd are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

 

For more information:

Sheri Papps / Kay West

Paradigm Public Relations

416-413-5207 / 416-413-5209

spapps@paradigmpr.ca / kwest@paradigmpr.ca

 

Tamar Nersesian

Toys “R” Us, Canada

905-660-2000 Ext 2729

Tamar.Nersesian@toysrus.com

 

Aug
25

News | 2015 | News

Maintaining and creating new green spaces are top urban greening priorities for Canadians

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TD Friends of the Environment Foundation invites Canadians to help green where they live by planting 50,000 trees as part of TD Tree Days

 

  • @TDNews_Canada & @TDFEF invite Canadians to #GreenWhereYouLive – sign up for a #TDTreeDays event in your community http://bit.ly/1xKEVNK (Tweet this)
  • 67% of Canadians think green spaces are an important legacy for kids & future gens #TDTreeDays http://bit.ly/1xKEVNK @TDFEF @TDNews_Canada (Tweet this)
  • 61% of Canadians think green spaces are important to the health of the community #TDTreeDays http://bit.ly/1xKEVNK @TDFEF @TDNews_Canada (Tweet this)

 

TORONTO, August 25, 2015 –This September and October, TD FEF is inviting Canadians to roll up their sleeves and help green where they live by volunteering at TD Tree Days.  According to recent research from TD Friends of the Environment Foundation (TD FEF), protecting existing green spaces (56%) and creating new ones (51%) are priorities when it comes to urban greening initiatives. Canadians polled strongly believe that these spaces are an important legacy for children and future generations (67%), important to the health of the community (61%), and help enhance economic value of the area (51%).

 

“We know that Canadians recognize the benefits of urban green spaces and care about environmental health,” says Mary Desjardins, Executive Director, TD Friends of the Environment Foundation. “TD Tree Days is a fun, community event where a small investment of time pays off in lifelong environmental returns.”

 

Now in its sixth year, TD Tree Days is a grassroots community tree planting program. As TD’s flagship volunteer program – and part of TD Bank’s TD Forests program – TD Tree Days provides TD employees and their families, customers and community partners the opportunity to support local environmental stewardship. In the last five years, thousands of volunteers have planted over 185,000 trees from coast to coast through TD Tree Days. Continue reading “Maintaining and creating new green spaces are top urban greening priorities for Canadians” »

 

“By volunteering at TD Tree Days, I’ve been able to help green my community, which is something I’m very proud of,” says Deon Jones, a long-time TD Tree Days volunteer. “It’s been amazing to go back to the park where my nieces and I planted trees five years ago and see them flourishing. We’ve started a great family tradition of volunteering annually at TD Tree Days, and my hope is that they carry this passion for nature and the environment with them throughout their lives.”

 

To see if there is a TD Tree Days planting in your community or for more information, visit tdtreedays.com.

 

About the TD Friends of the Environment Foundation Poll

TD Bank Group commissioned Environics Research Group to conduct an online survey in English and French of 1,760 Canadians aged 18 years of age or older. Responses were collected between March 6 and 31, 2015.

 

About TD Friends of the Environment Foundation
From schoolyard naturalization and energy conservation, to tree plantings and environmental education, TD Friends of the Environment Foundation (TD FEF) is proud to provide funding to help sustain an incredible array of grassroots environmental programs across the country.  In 2014, TD FEF supported over 1,000 projects with $4.9 million in funding. Thousands of donors give to TD FEF on a monthly basis, and TD Bank Group contributes in excess of $1 million annually. TD also covers the management costs of running TD FEF, which guarantees 100 per cent of every dollar donated funds environmental projects in the community in which the donation was made. For more information on how to donate and get involved in your community, visit tdfef.com.

 

About TD Forests

Launched in 2012, TD Forests is a major environmental program aimed at protecting critical North American forest habitat, and growing urban forests and green space. The program brings together TD’s environment, community and employee programs related to forests and trees, as well as a major conservation initiative conducted through the Nature Conservancy of Canada and The Nature Conservancy in the United States that focuses on increasing the area of protected forest habitat in North America.

 

For further information or to arrange an interview please contact:
Sheri Papps / Jessica Squibb
Paradigm Public Relations
416-413-5207 / 416-413-5201
spapps@paradigmpr.cajsquibb@paradigmpr.ca

 

Amanda Tran
TD Bank Group
416-983-7212
amanda.tran@td.com

 

Jul
28

News | 2015 | News

Newman’s Own Foundation launches The Empowerment Project and calls on Canadian charities to nominate their unsung heroes for US$100,000 in grants

 

Newman's Own Foundation logo

 

Charities are invited to nominate a champion from their organization by September 11, 2015

Toronto, ON, July 28, 2015 – Newman’s Own Foundation today introduced The Empowerment Project, which recognizes the tireless contributions of individuals within non-profit organizations whose aim is to empower people to overcome adversity and to contribute to the development of society. Whether it’s the organization’s founder, manager, part-time employee or volunteer, the one thing these unsung heroes have in common is a significant contribution to improving the lives of others. A total of US$100,000 is available to charities in recognition of the exceptional work these individuals are doing in areas such as human rights, disadvantaged youth, veteran affairs, health services and education.

“Paul Newman believed we all have the opportunity to advance the lives of others. This year, Newman’s Own Foundation is seeking individuals who exemplify this sentiment and have demonstrated an ongoing commitment to empowering those less fortunate,” says Bob Forrester, President and Chief Executive Officer, Newman’s Own Foundation. “Through The Empowerment Project, charities can shine a light on employees who consistently go the extra mile without regard for recognition.” Continue reading “Newman’s Own Foundation launches The Empowerment Project and calls on Canadian charities to nominate their unsung heroes for US$100,000 in grants” »

Together, Paul Newman and the Foundation have granted more than US$430 million as part of a commitment to supporting organizations around the world that are improving their communities and changing lives. Charities in Canada have been receiving grants for over 25 years. This is the third year Newman’s Own Foundation has run a formal “call to action” grant funding program in Canada.

For further information on The Empowerment Project, visit http://www.newmansown.ca/charity/2015-charityapplication.html.

About Newman’s Own Foundation

Paul Newman was committed to helping make the world a better place. To carry on his philanthropic legacy, Newman’s Own Foundation turns all net profits and royalties from the sale of Newman’s Own products into charitable donations. To date, Paul Newman and Newman’s Own Foundation have given over US$430 million to thousands of charities around the world. For more information, visit www.newmansown.ca/charity.

 

Media contact:

Jessica Squibb / Alexandra Muszynski-Kwan

Paradigm Public Relations

416-413-5201 / 416-413-5112

jsquibb@paradigmpr.ca / amuszynski-kwan@paradigmpr.ca

 

 

Jul
15

News | 2015 | News

A DONUT’S RISE TO FAME: “LOVE REESE TO PIECES™ DONUT” NOW AVAILABLE AT TIM HORTONS

—2014 winner of Duelling Donuts makes debut in Tim Hortons restaurants across Canada for a limited time

OAKVILLE, ON – July 15, 2015 — After almost 77,000 entries, careful judge deliberation and thousands of Canadian votes, one donut stood out as a clear winner of the 2014 Tim Hortons Duelling Donuts contest: Love Reese to Pieces™.  Until now, the donut had only been tasted by a select few, but that is about to change.  The Love Reese to Pieces™ Donut is now available at participating Tim Hortons restaurants across Canada for a limited time. Filled with creamy custard, covered in chocolate fondant and topped with chopped peanuts and mini REESE PEANUT BUTTER CUPS, Love Reese to Pieces™ is the first peanut butter and chocolate donut to appear on the Tim Hortons restaurant menu in Canada.

“From the overwhelming positive response from Canadians who voted for the Love Reese to Pieces™ donut last year, we know there are a lot of guests who wanted to see the classic flavours of peanut butter and chocolate brought to life in a donut,” says David Clanachan, President & COO, Tim Hortons Canada. “Reese is an iconic brand, and for decades Canadians have been enjoying its delicious combination of chocolate and peanut butter.  We’re excited to finally bring together the great taste of REESE PEANUT BUTTER CUPS with our classic Tim Hortons donuts for a truly delectable treat that we know our guests will love.” Continue reading “A DONUT’S RISE TO FAME: “LOVE REESE TO PIECES™ DONUT” NOW AVAILABLE AT TIM HORTONS” »

As the new donut hits Tim Hortons restaurants, the search for the next great donut is in full swing. The third annual Duelling Donuts contest is now underway, and this year Canadians are asked to submit family-recipe inspired donut creations at DuellingDonuts.ca until July 21, 2015. Eight contestants will be chosen to present their donuts to a celebrity panel of judges including deadmau5, Jann Arden, and Sophie Tweed-Simmons. The judges will narrow the field down to four semi-finalists, and on August 19, 2015, Canadians can cast their vote to decide which two donuts they want sold in Tim Hortons restaurants in 2016, before an ultimate winner is chosen and awarded a $10,000 grand prize.

“Winning the Duelling Donuts contest last year was a surreal moment, and now it feels like another dream come true to have my Love Reese to Pieces™ donut available at Tim Hortons restaurants across the country,” says Glencoe Ontario’s Jennifer Brown ,creator of the winning 2014 Duelling Donut.  “The idea for this donut came to me in the middle of the night when I couldn’t sleep.  I just started experimenting with ingredients I love, and the Love Reese to Pieces™ donut was born!”

Tim Hortons fans can share their donut favourites throughout the contest by joining the conversation on Facebook, www.Facebook.com/timhortons, or following on Twitter @TimHortons and Instagram @TimHortons and tagging their photos and comments with #DuellingDonuts.

Tim Hortons® Overview

Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of April 27, 2015, Tim Hortons had 4,724 system wide restaurants, including 3,773 in Canada, 892 in the United States and 59 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in nearly 100 countries and U.S. territories. Restaurant Brands International owns two of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company’s website at www.rbi.com.

For further information or to arrange an interview, please contact:

Hailey DeDominicis
dedominicis_hailey@timhortons.com
905-337-5361

 

 

Jul
08

News | 2015 | News

THERMADOR LAUNCHES NEW 30” FIVE BURNER PRO RANGETOP AND 30” FIVE BURNER PRO HARMONY® RANGE

Only Professional-Style Rangetop and Range to Feature Five Burners

Mississauga, ON. July 8, 2015 Thermador, the luxury kitchen appliance brand that has provided real innovations for real cooks for nearly 100 years, has announced the new 30” Five Burner Pro Rangetop and 30” Five Burner Pro Harmony® Range are now available. The new appliances are the only professional-style range and rangetop to offer five burners, providing more usable cooking space and added options for culinary enthusiasts looking for professional-style appliances that suit their unique cooking style and design taste.

In addition to features that appeal to the culinary enthusiast, the new rangetop and range offer innovative technology that enables builders and designers to create a professional-style kitchen in residences that may have specific requirements regarding the CFM performance of the ventilation system. With a surface total of 59,000 BTU’s, this new platform is approved to work with kitchens that need ventilation systems with a minimum of 300 CFM, or require a non-duct recirculation setup. This makes the new range and rangetop a great alternative for luxury condos. Continue reading “THERMADOR LAUNCHES NEW 30” FIVE BURNER PRO RANGETOP AND 30” FIVE BURNER PRO HARMONY® RANGE” »

This is also the only professional series rangetop and the only professional series range on the market that can be installed with zero clearance against a rear wall surface, allowing for unique details such as custom tile work to be installed directly behind the appliance. This is due to an innovative venting technology that reduces back wall temperatures nearly 20-25 percent in comparison to similar professional-style rangetops and ranges.

“Thermador is committed to offering real innovations for real cooks,” says Steve Preiner, director of marketing BSH Home Appliances. “To that end, we develop products that enhance the cooking experience and the capabilities of the home chef, with equal parts function and design”. “The new 30” Five Burner Pro Rangetop and 30” Five Burner Pro Harmony® Range enable trade professionals to have a wider range of options when designing a personalized professional-style Thermador kitchen, while real cooks can enjoy more usable cooking space.”

 

Features of the 30” Five Burner Pro Rangetop include:

  • Five patented Thermador Star® Burners, which deliver superior heat spread for any size pan
  • Two burners feature the exclusive ExtraLow® simmering feature
  • Restaurant style metal knobs
  • Signature blue indicator lighting

 

Features of the 30” Five Burner Pro Harmony® Range include:

  • Five patented Thermador Star® Burners, which deliver superior heat spread for any size pan
  • Two burners feature the exclusive ExtraLow® simmering feature
  • Convection oven with massive capacity of 4.4 cubic feet
  • Large oven door window for maximum viewing and powerful halogen lighting to illuminate the oven cavity
  • Restaurant style metal knobs
  • Signature blue indicator lighting
  • Truly Flush Mounted™ 24” standard cabinet depth

 

The new rangetop and range are included in the industry-leading Thermador One-Two-Free® promotion, which offers savings of up to $6,847 on a Thermador kitchen. For more details on this outstanding promotion, visit http://www.thermador.ca.

 

About Thermador

Thermador has been providing real innovations for real cooks for nearly 100 years. The iconic line of cooking, cleaning, refrigeration and ventilation products remains committed to empowering culinary enthusiasts to be their best through continuous innovation breakthroughs – from the world’s first wall ovens and gas cooktops with the patented Star® Burner to the Freedom® Induction Cooktop, the first full-surface induction appliance, and the Freedom® Collection, the first modular built-in fresh food, freezer and wine preservation columns.

 

Thermador is part of BSH Home Appliances Corporation, a fully owned subsidiary of BSH Hausgeräte GmbH, the third largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. For more information, visit www.thermador.ca or follow us on Facebook and Twitter at: www.facebook.com/thermadorCanada, @LuxeAppliance, respectively. For Thermador customer service, call 1-800-735-4328.

 

 

NOTE: High-res product images are available upon request.

 

Media contact:

Laura Arlabosse-Stewart

lstewart@paradigmpr.ca

416-413-5185

 

 

#

Jul
07

News | 2015 | News

Warm weather leads to hot heads on Ontario roads

Road_Rage_ingenie

– Young drivers admit to bad behaviour and taking frustration out on other drivers according to the ingenie Road Rage Report –

– Take a quiz at https://www.ingenie.ca/keep-cool to Rate Your Road Rage –

– View the infographic at https://www.ingenie.ca/wp-content/uploads/2015/06/Keepcool-ingenie-canada.jpg

TORONTO (July 6, 2015) – Young drivers in Ontario have plenty of gripes about other drivers on the road, and tempers could flare this summer as construction related delays add to driver frustration. According to the ingenie Road Rage Report, summer is the most infuriating driving season; 58% of young drivers are frustrated by construction related delays in the summer while only 18% are bothered by bad weather in the winter.

“Nobody likes traffic delays and cranky drivers can lead to conflict on the road. But, as a driver your top priority needs to be safety. It’s important not to let emotions get the best of you,” says Lorie Phair, CEO of ingenie Canada, a telematics based auto insurance provider for Ontario drivers aged 16 to 24. “Keep a cool head, and don’t let outside influences take over. Instead, concentrate on what you can control, which is your own driving.”

Results from the ingenie Road Rage Report

Young Ontario drivers name the top 5 annoying behaviours by other drivers as:

  • Being rude on the road (81%)
  • Using their phones (77%)
  • Tailgating (74%)
  • Failing to signal (73%)
  • Braking suddenly (70%)

Tempers flare fast – even in the drive-thru

  • What infuriates young drivers the most? City driving.
  • The most frustrating settings for young drivers are city streets (82%), highways (47%) and parking lots (32%).
    • Road rage isn’t always limited to the roads: 3% of young drivers admit they get frustrated with other drivers even in drive-thrus.
  • 60% of young drivers are also irritated by cyclists who do not obey the rules of the road.
  • One in five drivers (20%) surveyed admit their tempers flare faster when driving than in other settings.

Young drivers admit to bad behaviour

While Ontario drivers get mad at rude drivers, they don’t deny adding to the inhospitable environment on the road. Many admit they have taken frustration out on other drivers with behaviour such as:

  • Beeping at other drivers (51%)
  • Flashing their lights at other drivers (29%)
  • Making offensive hand gestures at other drivers (14%)
  • On the more extreme end, 5% of Ontario young drivers admit they have used their car to intimidate other drivers. In fact, 37% of young drivers rated their level of road rage to be medium to high.

Continue reading “Warm weather leads to hot heads on Ontario roads” »

“As a driver, you are responsible for controlling your own vehicle. It’s an important duty that requires your complete attention,” says Phair. “While you may become annoyed by other drivers’ bad habits, it’s not your responsibility to reprimand them. Don’t get emotional, just focus on the task at hand – arriving at your destination safely.”

ingenie offers the following six tips to help young drivers stay cool on the roads this summer:

  1. Plan your route in advance: If you know of one or two alternative routes, you can change course if you hit bad traffic.
  2. Leave early: It’s easier to stay calm when you aren’t worried about being late.
  3. Be considerate to other drivers: Be the change you would like to see on the road! Let someone merge ahead of you. Getting a smile or a ‘thank you’ for being considerate may restore your faith in other drivers.
  4. Get a good night’s sleep: We all get cranky when we’re tired. Not only do you need to be alert when you’re driving but getting enough sleep can help keep you calm behind the wheel.
  1. Don’t drive if you’re in a bad mood: A stressful day can contribute to road rage, so make sure you’re in a good head space before you take the wheel. Try putting on some relaxing music if you feel yourself becoming frustrated.

 

  1. Don’t let hungry turn to hangry: Be sure to stop along the route to eat something. This way you’ll manage frustration that hunger adds to driving and avoid getting hangry.

Take a 10 question quiz at https://www.ingenie.ca/keep-cool to rate your road rage and find out how well you keep your cool while driving. Follow the conversation about Road Rage online using the hashtag #keepcool.

About ingenie

ingenie is an innovative young driver insurance brand that uses telematics technology to reward safe driving with savings. ingenie builds a picture of a driver’s individual style, awareness and safety on the road, rewarding those who drive well with up to an extra 25% Good Driving Discount and helping those who need improvement become safer. ingenie was awarded the prestigious Prince Michael International Road Safety Award in 2013, in recognition of its work to help make young drivers safer on the road. Among a number of industry awards, ingenie has won best start-up at the 2014 British Insurance Awards and insurance innovation of the year at the Insurance Times Awards. To learn more about ingenie, or to get an online quote, visit www.ingenie.ca or call 184-ingenie-1 (1-844-643-6431).

ingenie Social Media

Like ingenie on Facebook at facebook.com/ingenieCanada
Follow ingenie on Twitter @ingenie_ca


About the ingenie Road Rage Report

Results are based on an online survey conducted for ingenie by Student Life Network between May 25 to May 26, 2015. A total of 604 interviews were collected from Ontario students who are licensed drivers.


For more information
Sinead Brown / Carolyn Abbass
sbrown@paradigmpr.ca / cabbass@paradigmpr.ca

416-413-5193 / 416-413-5190

Jun
16

News | 2015

2015 TD SUMMER READING CLUB FOSTERS A JOY OF READING

btn-img-logo-td

– 700,000 children to benefit from free programming and resources this summer at more than 2,000 public libraries across Canada and tdsummerreadingclub.ca

 

 

TORONTO, June 16, 2015 – For 18 years, TD Bank Group has encouraged millions of children to visit their local library to experience the joy of reading through the TD Summer Reading Club. In partnership with the Toronto Public Library and Library and Archives Canada, the program is designed to help children develop a passion for reading, while helping maintain their literacy skills during the summer. This year’s TD Summer Reading Club launches today in Montreal and Edmonton with the unveiling of the Top 20 Recommended Reads for Summertime Play.

“Summer is a time when fun, play and imagination know no bounds and we believe that reading should be an essential part of this experience. Through the TD Summer Reading Club we encourage kids to see reading as play and discover the joy that can be found in a great book,” said Frank McKenna, Deputy Chair, TD Bank Group. “Public libraries are at the heart of the program and integral to shaping kids’ love of reading. TD is proud to support reading and literacy programs that foster a joy of reading, while building crucial literacy skills to help children succeed at school and beyond.” Continue reading “2015 TD SUMMER READING CLUB FOSTERS A JOY OF READING” »

TD Summer Reading Club is a free and inclusive bilingual program that strives to engage all children in the joy of reading during the summer months. Developed by Toronto Public Library, it is embraced by public libraries nationwide with the support of Library and Archives Canada and TD Bank Group. More than 2,000 public libraries across Canada will offer family-friendly programs to help 700,000 children continue to read throughout the summer. In 2014, TD earmarked an additional $5 million to support the TD Summer Reading Program until 2017.

“Reading is a doorway to so many worlds. Library and Archives Canada is proud to support programs in Canadian libraries that encourage reading, especially among children,” said Dr. Guy Berthiaume, Librarian and Archivist of Canada, Library and Archives Canada. “The TD Summer Reading Club engages hundreds of thousands of young readers every summer. I can’t think of a better introduction to the world of libraries, learning, and literacy.”

Benefits of summertime reading

According to a recent poll by TD Bank Group, 66 per cent of Canadian parents feel summer reading is extremely important, but 37 per cent do not believe their children read enough during the summer.

Not only is it important to encourage children to continue to read during the summer months, research indicates that summer reading clubs can have a positive impact on children. For example, evidence suggests that summer reading clubs are effective tools for keeping summer learning loss at bay and improving children’s reading performance, while contributing to increased reading and to reading more widely. Summer reading research also generally supports the hypothesis that involvement in summer reading programs increases reading enjoyment.1

 “Reading is a great way to enjoy many quintessential summer moments and studies show that children who keep reading during the summer do better when they return to school in the fall,” said Lisa Heggum, Child & Youth Advocate, Toronto Public Library. “We are proud to bring back the TD Summer Reading Club to libraries across the country. Having kids continue to read throughout the summer can fuel creativity and stimulate a child’s vocabulary and imagination.”

2015 TD Summer Reading Club

The TD Summer Reading Club makes it easy for kids to keep reading all summer long by connecting families with books, inspiring a sense of play through reading, building confidence and celebrating accomplishments. Parents can simply register their child at their local library to get access to free incentives and resources, including:

  • a summer reading kit including a reading notebook and 12 collectable stickers to help kids set their reading goals, track their progress and explore the benefits of reading
  • programs and activities organized at their local library
  • access to ca where kids can discover new books to read, write book reviews, enjoy e-books, share jokes, write stories, learn how to draw, track their reading and connect with kids across the country
  • an introduction to the Top 20 Recommended Reads for Summertime Play which were selected by children’s librarians and include 10 English and 10 French books by Canadian authors and illustrators to help kids of any age or reading ability get started on their summer reading adventures

 

As part of this year’s launch, the Edmonton Public Library also invited 35 local kids to tap into their inner artist by creating a mural out of recycled paper along with Josée Bisaillon, the 2015 TD Summer Reading Club’s award-winning illustrator.

“As a longtime participant of the TD Summer Reading Club and advocate for early literacy from a young age throughout the school years, the Edmonton Public Library is thrilled to help launch the 2015 program,” said Pilar Martinez, Deputy CEO, Edmonton Public Library. “Play is a great theme as summer is a time of play, which also means learning, creating and discovering.”

To learn more about the 2015 TD Summer Reading Club, visit tdsummerreadingclub.ca and tdreads.com.

 About the TD Summer Reading Poll

TD Bank Group commissioned Research House Inc. to conduct an online survey of Canadian parents 18 years of age or older with a child 3 to 12 years of age. Responses were collected between May 25 and June 1, 2015.

 About TD’s Commitment to Children’s Literature

The ability to read is often taken for granted. This skill is paramount to success during school years and beyond, which is why TD believes it’s important to get children reading and to foster a lifelong joy of reading. Since 2000, TD has invested more than $30 million to support literacy and reading programs at local schools and public libraries across Canada.

 

http://www.collectionscanada.gc.ca/obj/009003/f2/009003-06-040-e.pdf 

 

 

For further information or to arrange an interview please contact:

Sheri Papps / Jessica Squibb                                                                        Erin Baldwin
Paradigm Public Relations                                                                            TD Bank Group
416-413-5207 / 416-413-5201                                                                       416-307-0670
spapps@paradigmpr.ca / jsquibb@paradigmpr.ca                            erin.baldwin@td.com

 

Jun
15

News | 2015

NUTELLA ADDS A LITTLE JOY TO THE SUMMER WITH FIRST-EVER CANADIAN NUTELLA TRUCK TOUR

– The Nutella Truck Tour will visit four cities coast to coast from June to August, with guest appearances from Italian-Canadian celebrity chef Stefano Faita  –

TORONTO, ON – June 15, 2015 – Calling all Nutella fans! The first-ever Nutella Truck Tour is hitting the highway to make the summer a little happier. Starting at the Toronto Zoo on June 27, the interactive truck tour will add a little joy to four cities from coast to coast with guest appearances from Montreal celebrity chef and restaurant owner Stefano Faita, host of In the Kitchen with Stefano Faita. As part of the tour, chef Faita has created five new Nutella-inspired breakfast recipes that are sure to please the whole family.

“Nutella has been a beloved part of Canadians’ breakfast for more than 40 years. To celebrate the love Canadians have for Nutella, we want to say thank you by bringing a little joy to  communities across Canada with our fun Nutella Truck Tour,” says Maureen Romansky, senior brand manager, Nutella. “With the help of chef Stefano Faita, we are also introducing five delicious recipes that make it easy to create a special breakfast that kids and parents will enjoy.”

Nutella lovers can check out chef Faita’s new breakfast recipes at addjoy.nutella.ca. The recipes include a breakfast panini made with ricotta cheese, pear and Nutella; a croissant French toast topped with Nutella, yogurt and raspberries; a buckwheat crepe filled with Nutella, banana, coconut and toasted macadamia nuts; a German pancake with apricot and Nutella and a breakfast apple cake topped with Nutella. Continue reading “NUTELLA ADDS A LITTLE JOY TO THE SUMMER WITH FIRST-EVER CANADIAN NUTELLA TRUCK TOUR” »

“I grew up eating Nutella, and I still love it today,” says Stefano Faita. “Nutella has always been a staple in my kitchen, and I am thrilled to be a part of the Nutella Truck Tour and to share my new recipes with Canadian families. I believe food is meant to be enjoyed, but I understand how easy it is to fall into the same routine, especially during the morning rush. All it takes is a small twist to an everyday recipe to make a special meal that your family can enjoy any day of the week.”

 

The Nutella Truck Tour event stops include:

  • Toronto Zoo (Toronto, ON): June 27 – July 2
  • Festival d’été de Québec (Quebec City, QC): July 10 – 12
  • K-Days (Edmonton, AB): July 23 – 26
  • International Balloon Festival (Saint-Jean-sur-Richelieu, Montreal Area, QC): August 8 – 12

 

Each tour stop will feature complimentary all-day breakfast options of a Belgian Waffle with Nutella or a Fresh Fruit Skewer with Nutella, along with interactive activities for kids and adults alike, including personalized Nutella jar labels, a claw machine game for fun prizes, a photo opportunity with a giant jar of Nutella, and limited-edition Nutella-themed prizes.

To add a little joy before the national truck tour launch, Nutella greeted morning commuters in Toronto and Montreal with an amazing breakfast surprise, which included an impromptu, on the spot Nutella breakfast hosted by chef Stefano Faita. The experience can be viewed at addjoy.nutella.ca.

About Nutella®

Nutella® was created in 1964 thanks to Mr. Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero — confectioner and founder of Ferrero — in Italy’s Piedmont area. Nowadays, the popular hazelnut spread is available in around 160 countries worldwide. In 2014, Nutella® celebrated its 50th anniversary. It has been sold in Canada since 1968 – 47 years.

About Chef Stefano Faita

Stefano is a life-long resident of Montreal’s Little Italy where his family’s renowned kitchen wares store, Quincaillerie Dante, opened in 1956. His family also operates the Mezza Luna Cooking School. Stefano is also the co-owner of two restaurants in Montreal, Impasto and Pizzeria Gemma. He was the host of CBC’s In the Kitchen with Stefano Faita for three seasons, where he shared rustic recipes inspired by his family’s food traditions, and is the author of three best-selling cookbooks in French and one English cookbook, In the Kitchen with Stefano Faita. He appears every Wednesday on the TVA morning show Deux Filles Le Matin.

 

For further information or to arrange an interview, please contact:

Sheri Papps

Paradigm Public Relations

416-413-5207

spapps@paradigmpr.ca

Jun
09

News | 2015

Team PokerStars Pro Daniel Negreanu to host party of the summer in Toronto

Poker Stars .net

Kid Poker returns to his hometown to host Daniel’s Summer Party, a PokerStars VIP Club Live event

TORONTO (June 8, 2015) – Canadian poker superstar Daniel Negreanu will be back in his hometown to host a PokerStars VIP Club Live party, Daniel’s Summer Party, for the Canadian poker community. PokerStars is taking over Toronto’s Real Sports Bar and Grill on Saturday, August 1 for the big summertime bash, treating guests to food, drinks and plenty of entertainment and prize opportunities throughout the night.

Daniel’s Summer Party will also feature a celebrity poker tournament, in which Daniel Negreanu will face off against other Canadian celebrities for a share of $50,000 for charity. One party-goer will be plucked from the crowd to play in the tournament and go head-to-head with Negreanu and the celebrity players.

Canadians can get their tickets to the once in a lifetime, VIP party in the PokerStars VIP Store or win their spot through special tournaments on PokerStars.

“PokerStars is known for offering players unique, once in a lifetime experiences, with exciting events all over the world. Toronto is home to a very active poker community, and it’s time we bring the party to them!” says Negreanu. “I want Real Sports to be packed for this event to show how far the game has come since I left Toronto to pursue the dream of playing poker professionally.” Continue reading “Team PokerStars Pro Daniel Negreanu to host party of the summer in Toronto” »

Negreanu grew up in Toronto, and then moved to Las Vegas as a teenager to follow his dreams of becoming a professional poker player. In 1998, at just 23, he became the youngest player at the time to win a World Series of Poker bracelet. He has gone on to become poker’s all-time leading money earner with career earnings of just under $30 million.

In addition to his impressive resume, Negreanu is known for his out-going personality and sharp wit. He has become one of the poker’s most popular players and a global ambassador for the game.

“I moved to Vegas to make it as a poker player, but many of today’s players learn, practice and play online. You can play so many hands, so quickly, which means players get really good, really fast. But players who play mainly online may not have experienced the excitement of the live poker scene. This party is about bringing that experience to the Canadian poker community,” says Negreanu.

The PokerStars VIP Club Live is a series of fun events that take place in some of the world’s greatest cities. PokerStars players have the chance to socialise together at exciting sporting events, take part in exclusive activities with Team PokerStars Pro members, and attend unforgettable parties.

There are a variety of opportunities for Canadian poker players to win their tickets to the party of the summer. For more information, visit http://www.pokerstars.net/poker/promotions/daniels-summer-party/.

About PokerStars.net

PokerStars operates the world’s most popular online poker sites, serving the global poker community. Since it launched in 2001, PokerStars has become the first choice of players all over the world, with more daily tournaments than anywhere else and with the best security online.

 

PokerStars is the key brand of Rational Group, which operates gaming-related businesses and brands, including PokerStars, Full Tilt Poker and the European Poker Tour. In 2012, 2013 and 2014, Rational Group companies in the UK and Isle of Man won recognition as one of the best workplaces in the UK being awarded a top 25 position by the Great Place to Work Institute’s Best Workplaces – Large category rankings. Rational Group entities in Costa Rica and Dublin also achieved the same accolade in their respective local rankings in 2014. PokerStars is owned by Amaya Inc. (TSX: AYA).


For more information

Sinead Brown
sbrown@paradigmpr.ca
416-413-5193

Jun
01

2015 | News | 2015 | News

COFFEE WITH A CAUSE: TIM HORTONS CAMP DAY SENDS LOCAL KIDS TO CAMP

Camp Day 2015

One hundred per cent of coffee sales send economically disadvantaged kids on a life-changing camp experience. Funds raised help Tim Hortons restaurant owners sponsor kids in their own community.

OAKVILLE, ON, June 1, 2015 — On Wednesday, June 3, Tim Hortons Camp Day, your daily Double Double will have added benefits. One hundred per cent of coffee sales will be donated to the Tim Horton Children’s Foundation (THCF) helping to send 18,000 kids from low-income homes on a life-changing camp experience. This year, Tim Hortons guests can also round up their purchase to the nearest after-tax dollar to help ensure that even more kids can benefit from this enriching camp experience.

“At its core, Tim Hortons Camp Day gives children from economically disadvantaged homes an enriching opportunity that helps build lifelong skills” says Dave Newnham, Vice President and Executive Director, Tim Horton Children’s Foundation. “Moreover, Tim Horton Children’s Foundation camps are specifically designed to help kids develop the skills and confidence needed to build a brighter future for themselves.”

Camp Day is the THCF’s largest fundraising event of the year, and every dollar raised on Camp Day goes directly to sending kids to one of seven THCF camps across North America. Last year alone, $12.2 million was raised in Canada and the United States, allowing over 17,000 kids to spend a life-changing session at camp. Continue reading “COFFEE WITH A CAUSE: TIM HORTONS CAMP DAY SENDS LOCAL KIDS TO CAMP” »

“With the support of our loyal guests and the generosity of our restaurant owners, thousands of children from low-income homes are able to experience the life-changing benefits of a Tim Horton Children’s Foundation Camp,” says Newnham. “Thank you to the millions of Canadians who show their support every year. This year, with guests having the option to round up orders, there’s an easy way to help send even more kids to camp. Together, we can make this crucial fundraiser even more successful.”

The THCF camp experience comes at absolutely no cost to kids and their families. With the help of funds raised on Camp Day, Tim Hortons restaurant owners sponsor kids directly from their community to attend camp and work closely with local youth organizations and schools to identify children who would benefit most from the experience. For many children, camp is the first time they have ever travelled outside of their community. While at camp, kids participate in a wide range of top-tier programs and activities designed to build self-confidence, self-esteem and leadership skills. Children who attend camp often return home with a more positive outlook and greater confidence about their future.

This summer, THCF will open its doors to even more campers with the grand opening of its seventh camp, Tim Horton Camp Whiteshell, in Pinawa, Manitoba. Located on the shores of Sylvia Lake inside Whiteshell Provincial Park, Camp Whiteshell will focus on the Foundation’s unique Youth Leadership Program, which takes place over five summers and focuses on building lifelong leadership skills, teamwork and independence.

Tim Hortons guests looking for more ways to help can make a donation any time at SENDAKIDTOCAMP.COM or by purchasing a Rent-a-Tent ($1) or Rent-a-Cabin ($5) in restaurant. A $5 donation can also be given by texting CAMP to 45678 in Canada and 41518 in the United States.

Camp Day supporters can also join the #CampDay conversation online with the Tim Horton Children’s Foundation (FACEBOOK.COM/TIMHORTONCHILDRENSFOUNDATION; @THCF1974 on TWITTER; YOUTUBE.COM/THCF1974 ) and Tim Hortons (FACEBOOK.COM/TIMHORTONS; @TimHortons on TWITTER and INSTAGRAM).

About the Tim Horton Children’s Foundation Camps

The first Tim Horton Children’s Foundation camp opened in Parry Sound, ON in 1975 with just 200 kids. Today, the Foundation operates seven year-round camps across North America serving more than 18,000 low-income children each year. Each camp offers a traditional summer camp for kids ages 9 to 12, a year-round camp serving schools and youth groups, and a five-level Youth Leadership Program for kids ages 13 to 17, focused on building lifelong leadership skills.

About the Tim Horton Children’s Foundation                  

The Tim Horton Children’s Foundation (THCF) is a non-profit charitable organization founded in 1974 that is committed to providing an enriched and memorable camp experience for children and youth living in economically disadvantaged homes. The Foundation’s funding comes from Tim Hortons Camp Day, fundraising activities, special events, and year-round public donations collected through counter and drive-thru coin boxes, as well as other donations. By the end of 2015, more than 215,000 children will have attended a Foundation camp at no cost to them or their families. For more information about the Tim Horton Children’s Foundation, please visit WWW.THCF.COM.

Tim Hortons® Inc. Overview

Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of April 27, 2015, Tim Hortons had 4,724 systemwide restaurants, including 3,773 in Canada, 892 in the United States and 59 in the Gulf Cooperation Council. More information about the Company is available at WWW.TIMHORTONS.COM.

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in nearly 100 countries and U.S. territories. Restaurant Brands International owns two of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company’s website at WWW.RBI.COM.

For further information or to arrange an interview, please contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905-339-5047

Claire Gatti
cgatti@paradigmpr.ca
416-413-5206

 

May
29

2015 | News | 2015 | News

TD BANKS ON CANADA’S FUTURE LEADERS: MORE THAN $1 MILLION AWARDED TO 20 CANADIAN STUDENTS

btn-img-logo-td

– 400 #TDScholarship recipients granted more than $20 million since 1995 in recognition of their significant efforts to make a difference in their community –

@TDNews_Canada congratulates this year’s #TDScholarship recipients on driving social change in their communities HTTP://BIT.LY/1XKEVNK

TORONTO, May 29, 2015 – For 20 years, TD Scholarships for Community Leadership has celebrated and awarded young Canadians for their commitment to driving social change.  This year’s recipients are no exception. From becoming a leader within the Aboriginal community and empowering youth through computer programming to using sports as a teaching tool, each of the 20 TD Scholarship recipients have had a significant impact on their communities. In recognition of their efforts, each recipient will receive up to $70,000 for tuition and living expenses for their post-secondary education.

“Over the last 20 years we have seen exemplary leadership, perseverance and compassion in every TD Scholarship recipient,” said Dr. Jane Thompson, Executive Director, TD Scholarships for Community Leadership. “We believe that community-minded youth become tomorrow’s leaders and every recipient has shown passion and commitment for strengthening their community. We are thrilled to recognize the achievements of this year’s recipients and we look forward to their future accomplishments. ”

The 2015 TD Scholarships for Community Leadership recipients will be honoured at a ceremony in Toronto on May 29. This year’s recipients include:  Continue reading “TD BANKS ON CANADA’S FUTURE LEADERS: MORE THAN $1 MILLION AWARDED TO 20 CANADIAN STUDENTS” »

 

Zeinab Abugrga, Ottawa, ONSorcha Beirne, Fredericton, NBFei Ya (Sophia) Chen, Montréal, QC

Clement Cheng, Markham, ON

Jaxson Creasey, Victoria, BC

Mahtab Dhaliwal, Calgary, AB

Vanessa Djumo, Toronto, ON

Mélanie-Rose Frappier, Sudbury, ON

Jonathan Grignon, Val d’Or, QC

Morgan Hanson-Oliveira, Thompson, MB

Olivia Helmer, Surrey, BCAnojen Jeyapalan, Markham, ONDuva Karunakaran, Richmond, BC

Jihyun (Gina) Kwon, Toronto, ON

Michael Lay, Winnipeg, MB

Annaliese Meyer, New Westminster, BC

Gula Osman, Toronto, ON

Maclite Tesfaye, Toronto, ON

Hailey Thomas, Dartmouth, NS

Lucas Walters, Clarenville, NL

 

There were many noteworthy achievements among this year’s recipients, including:

 

  • Mélanie-Rose Frappier, Sudbury, ON: Mélanie-Rose spoke at the 2014 We Day in Toronto, volunteered as a YMCA squash instructor and a Terry Fox Committee fundraiser, and has become a respected youth leader in the Aboriginal, Métis, and Francophone communities. Mélanie-Rose also created It’s Cool to be Healthy/C’est cool d’être en santé, an interactive program that shows youth the benefits of exercise and nutrition.

 

  • Lucas Walters, Clarenville, NL: Lucas formed SPEAK, Students Promoting Equality and Kinship, to serve as a gay-straight alliance and promote anti-bullying. The club has resonated with students, staff, parents and community members who recognize it as creating a positive, inclusive atmosphere in the school and town. Lucas is also a founding member of his school’s environment club, vice president of his Student Council and volunteers with a breakfast program.

 

  • Duva Karunakaran, Richmond, BC: With a belief that sports are a powerful tool to teach life skills, Duva founded Kids for Kids to ensure that children in his community who lack financial means or family support can play sports. Duva is also co-president of the Vancouver District Student Council, sits on an anti-bullying task force and is a soccer coach for the Special Olympics.

 

Through the TD Scholarships for Community Leadership program, 20 scholarships are awarded each year to high school or CEGEP students who show leadership in helping improve their communities. The scholarship includes up to $10,000 for tuition and $7,500 for living expenses per year at any accredited university or college in Canada. Recipients are also guaranteed summer employment at TD, as well as mentorship and networking opportunities. Since 1995, TD Bank Group has contributed more than $20 million to 400 Canadian high school students for their post-secondary education.

Students who are interested in being recognized for making their community a better place can apply for 2016 scholarships starting September 2015. Further details on the eligibility and selection process for the TD Scholarships for Community Leadership program, as well as more information about this year’s recipients, is available at WWW.TD.COM/SCHOLARSHIP.

 About TD Community Giving

TD Bank Group invests in communities in order to affect positive change in the places where it operates and where its customers and employees live and work. In 2014, TD donated more than $82 million to community organizations in Canada, the United States and the United Kingdom. In Canada, TD focuses on education and financial literacy, creating opportunities for young people and the environment. For further information, please visit WWW.TD.COM/CORPORATE-RESPONSIBILITY.

 

For further information:

Sheri Papps / Jessica Squibb                                                                        Amanda Tran

Paradigm Public Relations                                                                            TD Bank Group

416-413-5207 / 416-413-5201                                                                      416-983-7212

spapps@paradigmpr.ca / jsquibb@paradigmpr.ca                     amanda.tran@td.com

 

 

May
12

2015 | News | 2015 | News

Young drivers admit phones, food and navigation distract them from the road

ingenie, an auto insurance brand targeted to young drivers, offers tips on how to stay safe in long weekend traffic –

TORONTO, May 12, 2015 /CNW/ – It’s the first long weekend of summer. There is only one thing standing between Ontarians and a weekend by the lake: the long weekend traffic.

According to a survey on distracted driving commissioned by ingenie, an auto insurance brand designed for drivers aged 16 to 24, many young drivers in Ontario admit they don’t always give the road their full attention. The research revealed several ways drivers get distracted, from playing D.J. for an excited group of passengers, to texting an update on their expected arrival time.

“Before young drivers pack up the car for the long weekend, it is important to address the behaviours that lead to distracted driving and look at ways to make safer choices,” says Lorie Phair, CEO of ingenie Canada. “It’s exciting for young drivers to have the freedom to drive their friends up to the cottage. Taking some precautions and giving their full attention to the road ensures everyone arrives safely.” Continue reading “Young drivers admit phones, food and navigation distract them from the road” »

ingenie offers the following tips for the long weekend commute:

  • Create a playlist: 75% of young drivers say they can get distracted by changing the music in their car. “It’s easy to create the perfect soundtrack for your drive so you don’t have to fiddle with the console,” suggests Phair. “Take some time before you leave to add your current favourites to a playlist.”
  • Use your pit stops to stay in touch: 33% of drivers admit to reading their text messages or e-mails while driving and 21% admit to sending text messages or e-mails. “It’s a good idea to keep people up to date on your progress and arrival time, but only do so during breaks along the way, never while you are driving. It’s dangerous and it’s illegal,” says Phair. “No road trip is complete without stops for gas and snacks, so use those pit stops to stay in touch.”
  • Take a dinner break: 58% of young drivers admit they can get distracted by trying to eat in the car. “It doesn’t take that much time to sit down and finish your meal, especially when you consider the potential consequences of trying to multi-task at the wheel,” says Phair. “Rather than rushing to get to your destination, make the dinner break part of your long weekend adventure. Skip the service station fast food and find a small hidden gem along the route to sit down and enjoy a meal.”
  • Delegate some duties to the passenger who’s riding shot-gun: The majority of young drivers (54%) use their phones for directions while they’re driving. “You’re better off enlisting your passengers to act as navigators so you can focus on the road,” says Phair.
  • Put your phone out of sight (and out of mind): Only one quarter (23%) of young drivers put their phone out of sight when driving. The majority (60%) say they keep it on the passenger’s seat or the cup holder. “It’s much easier to get distracted by your phone if you can see the alerts popping up,” says Phair. She recommends that drivers put their phones on silent and out of sight when driving. “If you want to use your phone for music, you can put it on airplane mode so other alerts don’t come through and distract you,” she adds.
  • Don’t risk fatigue: It’s estimated that about 20% of fatal collisions in Canada involve driver fatigue.* “Get a good night’s rest before you drive. That goes for the way up to the cottage and the return trip. Driving tired can be nearly as dangerous as driving drunk,” says Phair. “Taking regular rest stops also reduces the risk of dozing off at the wheel. Try to take them every two to three hours; a quick walk around will help you stay alert at the wheel.”

Two-thirds of young drivers surveyed said being involved in a crash would be the top deterrent to distracted driving.

“Obviously we want to help people develop safe driving habits before a collision occurs,” says Phair. “At ingenie, we have developed a very effective approach to encourage young people to drive safely. It’s not about deterrents like demerit points or fines; instead we give young drivers regular feedback on their performance and the opportunity to earn financial rewards for safer driving.”

Drivers who sign up with ingenie install a Smartbox, a small self-contained unit, which collects data on driving behaviour such as speed, acceleration, braking and cornering. After beginning to drive with the Smartbox, customers get feedback every ten days through an ingenie app on their smartphone or online. The feedback includes a driving score out of 100, tips on how they can improve and an update on how much they stand to save for their safe driving. Compared to traditional insurance models where drivers would have to wait until the end of the year to see a discount, young drivers with ingenie can earn their Good Driving Discount three times a year – up to 25% off over the year in total.

In the U.K. where ingenie has been available since 2011, the approach has reduced young drivers’ risk of having an accident during the first six-months of driving by 40%. Seventy per cent of ingenie’s U.K. drivers earn discounts for safe driving. For more information on how ingenie works visit www.ingenie.ca.

As Ontarians gear up for the first long weekend drive of the summer, follow the conversation about distracted driving online using the hashtag #DontDriveDistracted.

About ingenie

ingenie is an innovative young driver insurance brand that uses telematics technology to reward safe driving with savings. ingenie builds a picture of a driver’s individual style, awareness and safety on the road, rewarding those who drive well with up to an extra 25% Good Driving Discount and helping those who need improvement become safer. ingenie was awarded the prestigious Prince Michael International Road Safety Award in 2013, in recognition of its work to help make young drivers safer on the road. Among a number of industry awards, ingenie has won best start-up at the 2014 British Insurance Awards and insurance innovation of the year at the Insurance Times Awards.

ingenie Social Media

Like ingenie on Facebook at facebook.com/ingenieCanada
Follow ingenie on Twitter @ingenie_ca

About the survey

Results are based on an online survey conducted for ingenie by Student Life Network between April 17th & April 21st, 2015. A total of 600 interviews were collected from Ontario students who are licensed drivers.

SOURCE: http://www.tc.gc.ca/eng/motorvehiclesafety/tp-tp15145-1201.htm#s37

SOURCE ingenie

Image with caption: “According to a survey on distracted driving commissioned by ingenie, an auto insurance brand designed for drivers aged 16 to 24, many young drivers in Ontario admit they don’t always give the road their full attention. Before young drivers pack up the car for the long weekend, ingenie offers tips to ensure everyone arrives safely. (CNW Group/ingenie)”. Image available at:http://photos.newswire.ca/images/download/20150512_C6653_PHOTO_EN_16499.jpg

For further information: Sinead Brown, sbrown@paradigmpr.ca, 416-413-5193

May
11

2015 | News | 2015 | News

Hey girls, Playtex® is giving you the confidence to Play On™ at any time of the month!

Playtex

Playtex® introduces new Playtex® Sport® Combo packs,

Playtex® Sport® Pads and Playtex® Sport® Liners

TORONTO (May 11, 2015) – Get the A. Make the team. Sing in the band. Whatever your goal, the Playtex® Feminine Care brand believes nothing should hold you back, including your period. This month, Playtex® is introducing Playtex® Sport® Combo packs, Playtex’s first tampon plus pad or tampon plus liner combination packs available in Canada. Featuring the popular Playtex® Sport® Tampons along with the new Playtex® Sport® Pads or Playtex® Sport® Liners, these combination packs make it easy for young women to pick the protection they want and gives them the confidence to play on!

“We developed the Playtex® Sport® Combo pack because we identified a need to provide young women – and especially girls who recently started their period – with multiple feminine care products in one convenient package,” says Christine Jew, Brand Manager, Energizer Canada. “The new Playtex® Sport® Combo pack is ideal for girls in the process of discovering what products best suit their needs and it also appeals to the many women who use multiple formats during that time of the month.”

For girls who like to use pads and liners, the new Playtex® Sport® Pads and Liners offer a FlexFit™ design that moves with the body, OdorShield™ technology that neutralizes odours before they start, and Qwik-Dry™ technology that quickly pulls in fluid and wicks moisture away. There’s Sport Level Protection™ for any way you play!

This summer, Playtex® Sport® is celebrating young women across Canada with an Instagram contest that asks girls to show how they Play On™. For additional information, follow us on Instagram at @PlayOnCanada and visit WWW.PLAYTEXPLAYON.CA. Continue reading “Hey girls, Playtex® is giving you the confidence to Play On™ at any time of the month!” »

Playtex Sport

The new Playtex® Sport® Combo packs, Playtex® Sport® Pads and Playtex® Sport® Liners are available alongside the popular Playtex® Sport® Tampons at major drug, mass and grocery retailers across Canada – prices range from $4.99 to $8.99 (suggested retail prices). For more information on Playtex® Sport®, visit WWW.PLAYTEXPLAYON.CA or follow us on Twitter at @PlayOnCanada or Facebook at FACEBOOK.COM/PLAYTEXPLAYON.

About the Playtex® Feminine Care Brand

The Playtex® Feminine Care brand believes that nothing should hold women back, including their periods.  That is why Playtex® Sport® and Playtex® Gentle Glide® tampons are the only tampons that feature a 360° Protection® tampon design to fit the life women want to live.  Developed for women who lead busy and active lives, Playtex® tampons offer multiple levels of absorbencies to give women confidence and freedom in everything they do.

About Energizer Personal Care®

A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri.  Energizer Personal Care markets products in over 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands.  Playtex® and all other trademarks are licensed or owned by Energizer or its affiliates.

 

For more information, please contact:

Jessica Squibb / Anna Weigt-Bienzle

Paradigm Public Relations

416-413-5201 / 416-413-5111

jsquibb@paradigmpr.ca / abienzle@paradigmpr.ca

 

May
07

2015 | News | 2015 | News

Lorie J. Phair appointed CEO of ingenie Canada

Lorie J. Phair CEO of ingenie Canada

Phair will be in the driver’s seat as the insurance provider strives to make young Canadians safer drivers, and then reward them with affordable insurance

TORONTO (May 7, 2015) – Auto insurance provider ingenie has named Lorie Phair as the CEO of ingenie Canada. The company plans to repeat the success it has had in the U.K. by helping young drivers stay safer, resulting in lower insurance rates. ingenie has been available to young drivers in Ontario since March and plans to expand to other Canadian provinces in the future.

“Traditionally, young drivers have been discriminated against and treated as a high risk by the insurance industry. ingenie is specifically designed for young drivers, aged 16 to 24,” says Phair. “Our approach is to help young drivers develop good driving habits, then reward them for how they actually drive, rather than treating them as a statistic.”

Young drivers insured by ingenie are given a 10% up-front discount for installing a Smartbox in their car, which builds a picture of their driving style based on indicators such as speed, acceleration, braking and cornering. Customers receive feedback on their driving every 10 days through the ingenie app or online at INGENIE.CA. The feedback includes a driving score out of 100, tips on how to improve their driving and the amount they are on track to save through their Good Driving Discount. Compared to traditional insurance models where drivers would have to wait until the end of the year to see a discount, with ingenie young drivers can earn up to an extra 25% Good Driving Discount over the course of the year. Continue reading “Lorie J. Phair appointed CEO of ingenie Canada” »

“This regular feedback and financial incentive can reduce insurance costs and is proven to help young drivers develop safe driving habits. In the U.K. where ingenie has been available since 2011, the approach has reduced young drivers’ risk of having an accident during the first six-months of driving by 40% and 70% of ingenie drivers earn Good Driving Discounts,” says Phair.

Phair has previously held leadership and board positions both in the insurance industry and in the not-for-profit sector including organizations such as Registered Insurance Brokers of Ontario (RIBO),  Insurance Brokers of Toronto Region, Toronto Crime Stoppers, Toronto’s Chief of Police Annual Gala, Ontario Shores Centre for Mental Health Sciences and The Insurance Institute of Canada (IIC) where she served as a member of the Board of Governors and Chair of the Academic Council for six years. She currently holds an advisory council position with Magnet, a not-for-profit social initiative co-founded by Ryerson University and the Ontario Chamber of Commerce.

About ingenie

ingenie is an innovative young driver insurance brand that uses telematics technology to reward safe driving with savings. ingenie builds a picture of a driver’s individual style, awareness and safety on the road, rewarding those who drive well with up to an extra 25% Good Driving Discount and helping those who need improvement become safer.

There is more information about how ingenie has improved young drivers’ driving habits in the U.K. in the INGENIE YOUNG DRIVER REPORT along with a VIDEO explaining how ingenie works.

ingenie Social Media

Like ingenie at FACEBOOK.COM/INGENIECANADA

Follow ingenie on Twitter @INGENIE_CA
For more information:

Sinead Brown
sbrown@paradigmpr.ca
416-413-5193

May
05

2015 | News | 2015 | News

TIM HORTONS PREDICTS SUMMER’S BIGGEST BLOCKBUSTER: NEW CREAMY CHOCOLATE CHILL

 TIM HORTONS Creamy Chocolate Chill

The first of its kind from the creator of the iconic Iced Capp, Creamy Chocolate Chill is the chocolateyist, creamiest frozen treat you’ll have to have this summer. 

OAKVILLE, ON – May 5, 2015 –   From music charts to movie theatres, summer is all about the hits. When it comes to the drink of summer 2015, Tim Hortons has it covered with its newest menu innovation, Creamy Chocolate Chill – a decadent frozen drink hand blended with real cream and layer upon layer of chocolaty goodness that’s the first of its kind from Tim Hortons. It’s so delicious, it’ll have you from the very first sip.

“Tim Hortons elevated the Canadian cold specialty coffee category to new heights in 1999 with our iconic Iced Capp, and we think Creamy Chocolate Chill is really going to shake up the frozen treat market in much the same way,” says David Clanachan, President and COO, Tim Hortons Canada. “Creamy Chocolate Chill is unlike anything in our current lineup, and it gives our guests one more great reason to visit Tim Hortons on a hot summer day.”

Tim Hortons Iced Capp and Iced Coffee lead the cold specialty coffee category, representing nearly eight out of every 10 drinks sold in Canadian quick-service restaurants. Since entering the category, Tim Hortons has continued to expand its cold and frozen beverage lineup with innovations like Fruit Smoothies and Frozen Lemonade, and it now leads the overall cold specialty beverage category with more than 50 per cent market share[1]. The introduction of Creamy Chocolate Chill, which performed exceptionally well in sensory research, fills a menu gap at Tim Hortons and rounds out its specialty frozen treat roster. Its one-of-a-kind creamy chocolaty taste is expected to be a game changer for the brand.

Tim Hortons wanted to show guests that the layers of chocolaty awesomeness in the new Creamy Chocolate Chill will elevate their taste experience to a higher level. Literally. So with the help of Britain’s Got Talent finalist, Canadian illusionist Darcy Oake, they outfitted a Tim Hortons restaurant with hidden cameras and surprised guests and team members with a fun levitation illusion. Lots of preparation and rehearsal culminated in this live event that defies logic. To see a “Higher Level of Chocolaty,” visit BIT.LY/1ZWKSUU.

For more information about the new Tim Hortons Creamy Chocolate Chill, join the #ChoChill conversation on TWITTER or INSTAGRAM using @TimHortons and on Facebook at FACEBOOK.COM/TIMHORTONS. Continue reading “TIM HORTONS PREDICTS SUMMER’S BIGGEST BLOCKBUSTER: NEW CREAMY CHOCOLATE CHILL” »

 

Tim Hortons®  Inc. Overview

Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of April 27, 2015, Tim Hortons had 4,724 systemwide restaurants, including 3,773 in Canada, 892 in the United States and 59 in the Gulf Cooperation Council. More information about the Company is available at WWW.TIMHORTONS.COM.

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in nearly 100 countries and U.S. territories. Restaurant Brands International owns two of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company’s website at WWW.RBI.COM.

For further information or to arrange an interview, please contact:

Hailey DeDominicis

dedominicis_hailey@timhortons.com

905-337-5361

[1] CREST® YE Nov 2014

Apr
23

2015 | News | 2015 | News

Kids and authors come together to celebrate reading for TD Canadian Children’s Book Week

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From May 2 to May 9, Canadian children’s authors, illustrators and storytellers will embark on a cross-country tour to share stories and captivate the imaginations of children and teens

TORONTO, April 23, 2015 – To instill a passion for reading and to promote literacy among children, TD Bank Group, in partnership with the Canadian Children’s Book Centre (CCBC), will host the 38th annual TD Canadian Children’s Book Week from May 2 to 9, 2015. Throughout the week, 29 authors, illustrators and storytellers will visit hundreds of schools, public libraries, bookstores and community centres across Canada to read from their books and share with children the pleasures of reading writing, illustrating and storytelling. This year’s theme, Hear Our Stories: Celebrating First Nations, Métis and Inuit Literature, celebrates stories published by and about members of Aboriginal communities.

“We are thrilled that with TD’s support, celebrated Canadian authors, illustrators and storytellers will be able to interact with Canadian youth across the country to encourage literacy and creativity,” says Charlotte Teeple, Executive Director, The Canadian Children’s Book Centre. “We look forward to sharing this exciting week with children and their families, and encourage everyone to get involved and take advantage of the fun.”

TD Bank Group is also partnering with the National Reading Campaign on naming Charlottetown the official Reading Town in Canada for 2015. Presented in collaboration with the PEI Literacy Alliance and Confederation Centre Public Library, Reading Town will host its own special celebration of reading, during which citizens of the city will weave reading into different aspects of their lives, such as delivering pizza with a poem.

“TD Canadian Children’s Book Week and Reading Town are about celebrating the power of storytelling to enrich our lives,” says Frank McKenna, Deputy Chair, TD Bank Group. “Each year, we are delighted by the excitement and enthusiasm children have for the chance to connect with authors and illustrators, and we look forward to the opportunity to highlight Aboriginal communities and their stories.” Continue reading “Kids and authors come together to celebrate reading for TD Canadian Children’s Book Week” »

Now in its 38th year, TD Canadian Children’s Book Week is a celebration of children’s books and the importance of reading. Each year, hundreds of schools, public libraries, bookstores and community centres host events as part of this major literary festival, engaging more than 28,000 children, teens and adults in every province and territory across Canada.  For more information about the program, to see the full tour schedule, or to find out how to host readings in your community next year, please visit www.bookweek.ca and www.tdreads.com.

Who’s on tour – 2015 TD Canadian Children’s Book Week

Alberta

Claudia Dávila, author & illustrator

Jeff Ross, author

British Columbia

Joel Sutherland, author
Jan L. Coates, author
Lesley Livingston, author

Manitoba

Shelly Sanders, author
Meg Tilly, author

New Brunswick

Shane Peacock, author

Newfoundland

Hugh Brewster, author

Labrador

Kim Firmston, author

Northwest Territories

Kathy Jessup, storyteller

Nova Scotia

Andrea Beck, author & illustrator

Nunavut
Anne Villeneuve, author & illustrator

Ontario

Dawn Baker, author & illustrator
Lee Edward Födi, author & illustrator
Jerry Haigh, storyteller
Tanya Lloyd Kyi, author
Laura Langston, author
Lori Weber, author
Susan White, author

Prince Edward Island

Bill Swan, author

Quebec (English-language tour)

Don Aker, author
Gail de Vos, storyteller
Jacqueline Guest, author
Rukhsana Khan, author
Chieri Uegaki, author

Saskatchewan

Cary Fagan, author
Rob Laidlaw, author

Yukon

Roslyn Schwartz, author & illustrator

About TD Bank Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (“TD” or the “Bank”). TD is the sixth largest bank in North America by branches and serves more than 24 million customers in three key businesses operating in a number of locations in financial centres around the globe: Canadian Retail, including TD Canada Trust, TD Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD Insurance; U.S. Retail, including TD Bank, America’s Most Convenient Bank, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in TD Ameritrade; and Wholesale Banking, including TD Securities. TD also ranks among the world’s leading online financial services firms, with approximately 9.7 million active online and mobile customers. TD had CDN$1.1 trillion in assets on January 31, 2015. The Toronto-Dominion Bank trades under the symbol “TD” on the Toronto and New York Stock Exchanges.

About TD Community Giving

TD Bank Group invests in communities in order to affect positive change in the places where it operates and where its customers and employees live and work. In 2014, TD donated more than $82 million to community organizations in Canada, the United States and the United Kingdom. In Canada, TD focuses on education and financial literacy, creating opportunities for young people and the environment. For further information, please visit www.td.com/corporate-responsibility.

About The Canadian Children’s Book Centre

The Canadian Children’s Book Centre is a national, not-for-profit organization founded in 1976. We are dedicated to encouraging, promoting and supporting the reading, writing and illustrating of Canadian books for young readers. Our programs, publications, and resources help teachers, librarians, booksellers and parents select the very best for young readers. For more information, please visit www.bookcentre.ca.

For further information:

Kay West/Jessica Squibb

Paradigm Public Relations
416-413-5209/416-413-5201
kwest@paradigmpr.ca/ jsquibb@paradigmpr.ca

Erin Baldwin
TD Bank Group
416-307-0670
erin.baldwin@td.com

Apr
20

2015 | News | 2015 | News

Now car buying customers can drive the deal: Carmigo launches in Canada

Carmigo Car Buying on Your Terms

– First of its kind Canadian website improves car buying experience by connecting car buyers with multiple sales people online in real-time –

TORONTO, April 20, 2015 /CNW/ – Am I paying too much?  Can I trust my car dealer? How do I negotiate a good deal? Seven in ten Canadian car buyers find the process of purchasing a vehicle stressful, time consuming and intimidating. Carmigo, an innovative new website designed to improve the car shopping experience, is connecting buyers with multiple salespeople online in real time and putting car buyers in control of the shopping experience. Carmigo enables car buyers to shop from the comfort of their home, the hockey rink or ballet studio, at their desk, or on their phone for the car they want, with no fee.

“When you shop through Carmigo, you build your car online, choose which dealerships you would like to engage with and then salespeople from the selected dealerships will work with you to help you find the best price,” says Michael O’Connor, CEO, Carmigo. “You communicate through Carmigo without sharing your contact information until you choose to take the next step. This is especially important as Carmigo research shows that only 11% of Canadian car buyers trust a typical car salesperson.”

When it comes to purchasing a car, 62% of buyers worry they might not be able to negotiate the best deal, with significantly more women concerned than men (69% versus 54%). The part of the process that buyers find the most stressful is negotiating with salespeople to get the best price (59%). This was followed by the pressure to buy additional services (50%), having to buy the car on the spot and having to visit multiple dealers (both at 47%).      Continue reading “Now car buying customers can drive the deal: Carmigo launches in Canada” »

The current car buying process can be so agonizing for buyers that 74% say it makes them want to delay or put off shopping for a car. It is also very time consuming, with 43% spending 10 hours or more researching and negotiating the price.

“We think of Carmigo as your car buyer’s best friend as it improves the car shopping experience by saving customers both time and money,” says O’Connor. “Car buyers are already going online to research their car – what we are doing is providing a social communication platform to give buyers control over the car shopping process. Dealers also benefit from Carmigo, as our data shows that after customers connect with a dealer on Carmigo, in-store visits result in sales more than 90% of the time.”

How Carmigo works
Using Carmigo saves time and money. Car buyers can build their car by selecting the year, make, body type, price and options. Carmigo will then connect them directly with dealerships and salespeople in their area, eliminating the need to drive from dealership to dealership to find the best deal. Plus, when customers use Carmigo, salespeople put their best foot forward since they know those people are engaging with multiple dealerships. Communication with dealers is in real-time through an instant chat feature.

Canadians can register for free at CARMIGO.COM or download the app. The Carmigo app will be available in the Apple store by the end of April and the Android app will be available in the Google Play store in approximately 2 months.

About the research
Research House conducted a poll of a national sample of 500 Canadian adults who have bought or leased a new or used vehicle in the past two years or who expect to buy or lease a new or used vehicle in the next two years. The research was conducted from March 9-14, 2015.

About Carmigo
Carmigo is a car shopping website that connects car buyers with salespeople at competing dealerships, improves the car shopping experience by saving customers time and money and connects car shoppers directly with salespeople to help them decide who they want to do business with. Carmigo was founded by the team that created CanadianBlackBook.com and eDealer.ca.

SOURCE Carmigo

For further information: Carolyn Abbass / Anna Weigt-Bienzle, Paradigm Public Relations, 416-413-5190 / 416-413-5111, cabbass@paradigmpr.ca / abienzle@paradigmpr.ca

Mar
18

2015 | News | 2015 | News

Canadian Communities Awarded Almost $300,000 in Grants for Innovative Urban Forestry Projects

TD Friends of the Environment Foundation and Tree Canada award 22 TD Green Streets grants

TORONTO (March 17, 2015) – Communities across Canada are developing innovative projects to grow and care for their urban green spaces – and today are being recognized for doing so. As part of the 2015 TD Green Streets program, TD Friends of the Environment Foundation (TD FEF) and Tree Canada awarded 22 communities with grants to support municipal forestry and greening projects.

“Supporting urban forestry has never been more important and with the number of outstanding applications received this year, it’s clear that Canadian municipalities continue to share our passion and commitment for creating greener communities for all to enjoy,” said Mary Desjardins, Executive Director, TD Friends of the Environment Foundation. “We applaud our grant recipients for their innovative ideas to green their communities and together with Tree Canada, we are proud to help bring these projects to life.”

This year, more than 125 applications were submitted. Proposals ranged from community tree plantings to urban farming to Adopt a Tree programs, and more.

“Planting trees and growing the tree canopy in urban centers can have a tremendous impact on the health of people and the communities they live in,” said Michael Rosen, President of Tree Canada. “Programs such as TD Green Streets will help communities from coast to coast reap these benefits for many years to come.” Continue reading “Canadian Communities Awarded Almost $300,000 in Grants for Innovative Urban Forestry Projects” »

Some of this year’s TD Green Streets recipients include:

Chilliwack, BC – With the TD Green Streets grant, the Ts’elxweyeqw Tribe will enhance local trail heads with landscaping, signage and kiosks that provide information on plants and their meaning to the culture, the tribe’s connection to the area, and the ecological importance of protecting the forests, mountains and Chilliwack River Valley.

Guelph, ON – To enhance Guelph’s urban forest and help reach the city’s goal of achieving a canopy coverage target of 40 per cent, the City of Guelph will encourage property owners to participate in the Adopt a Tree program and plant a variety of tree species on their own properties. The program will provide education on the importance of the urban forest, the benefits of urban trees, care of newly planted trees, and maintenance of mature trees to ensure their long-term survival.

St. Leonard, QC – In spring 2014, the Écoquartier St. Leonard initiated the project “From Root to Crown” in which 125 students from local elementary schools planted tree seeds. To build on the project, the district plans to adopt 30 of the trees and plant them in two municipal parks along with more mature trees.

Fredericton, NB – The City of Fredericton will replace 1,000 urban street trees lost as a result of tropical storm Arthur in July 2014, and has committed to ongoing maintenance so the landscape can be enjoyed by future generations and visitors.

2015 TD Green Streets recipients:

 

Nanaimo, BC

St. Lambert, QC

Ts’elxweyeqw Tribe, Chilliwack, BC

Strathroy, ON

West Vancouver, BC

Toronto / Danforth BIA, ON

Surrey, BC

Oshawa, ON

Calgary, AB

Guelph, ON

Edmonton, AB

Bolton, ON

Swift Current, SK

Saugeen First Nation Southampton, ON

Brandon, MB

Port Hope, ON

St. Anne de Bellevue, QC

Charlottetown, PEI

L’Épiphanie / Comité Écologique du Grand Montréal, QC

Fredericton, NB

St. Leonard, QC

Truro, NS

TD Green Streets is open to Canadian municipalities, Aboriginal communities and Business Improvement Associations (BIAs). Submissions are reviewed by representatives from Tree Canada, TD FEF, and regional urban forest practitioners, and evaluated on innovation, community involvement and technical expertise.

 

Since the program’s inception in 1994, more than 500 communities have received grants. For more information about TD Green Streets please visit tdgreenstreets.ca.

About Tree Canada

Tree Canada is a not-for-profit charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments.  Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. Since 1992, 80 million trees have been planted, over 550 schoolyards have been greened, and Tree Canada has helped organize eleven national urban forest conferences. The next Canadian Urban Forest Conference will take place in Laval, QC in 2016. More information about Tree Canada is available at www.treecanada.ca.

 

About TD Friends of the Environment Foundation:
From schoolyard naturalization and energy conservation, to tree plantings and environmental education, TD Friends of the Environment Foundation (TD FEF) is proud to provide funding to help sustain an incredible array of grassroots environmental programs across the country.  In 2014, TD FEF supported over 1,000 projects with $4.9 million in funding. Thousands of donors give to TD FEF on a monthly basis, and TD Bank Group contributes in excess of $1 million annually. TD also covers the management costs of running TD FEF, which guarantees 100 per cent of every dollar donated funds environmental projects in the community in which the donation was made. For more information on how to donate and get involved in your community, visit tdfef.com.

For further information or to arrange an interview please contact:

 

Sheri Papps / Jessica Squibb
Paradigm Public Relations
416-413-5207 / 416-413-5201
spapps@paradigmpr.ca / jsquibb@paradigmpr.ca
Amanda Tran
TD Bank Group
416-983-7212
amanda.tran@td.com
Samantha Tam

High Road on behalf of Tree Canada

Office: 613-688-1192

Email: samantha.tam@highroad.com
Richard Walker
Tree Canada
613-567-5545 ext. 224
rwalker@treecanada.ca

 

 

Feb
07

News | 2015 | News

ACTION HEATS UP IN CANADIAN BEDROOMS AS THE TEMPERATURE DROPS

Schick Hydro Silk TrimStyle

 

Schick® Hydro Silk TrimStyle® Report: the definitive look at what’s happening between the sheets in the Great White North

TORONTO, ON – February 2, 2015 — Hockey isn’t the only activity that keeps Canadians busy in the winter.  More than half of Canadians (56%) say they have more sex in the winter months, because it is a great way to stay warm.  This is according to the Schick® Hydro Silk TrimStyle® Report, the definitive look at Canadians’ sexual habits and preferences.

“We wanted a peek into what’s happening in Canadian bedrooms for the launch of our new Schick® Hydro Silk TrimStyle® razor and bikini trimmer,” says Helen Kargas, Senior Brand Manager, Energizer Personal Care. “Our research revealed that Canadians are busy – and well-groomed – beavers in the bedroom.”

Great sexpectations

It may be no surprise that men are more likely than women to say they would like to have sex more often than they already do (57%), but nearly half of women (47%) say they would like some extra lovin’ more often too. Ladies and fellas, Valentine’s Day gift giving just got a lot simpler. You’re welcome. Continue reading “ACTION HEATS UP IN CANADIAN BEDROOMS AS THE TEMPERATURE DROPS” »

Canadians like to do the dirty when it’s neat and tidy

More than eight in 10 Canadians (84%) would be more likely to do the horizontal mambo when their private parts are groomed and looking good. Plus, 73% prefer a partner who is neatly trimmed. Just 9% of those surveyed responded “the hairier the better!”

Her heart’s in it

We are a nation of sweethearts: 23% of Canadian women say they would consider trimming their bikini area into a heart shape to surprise their partner on Valentine’s Day.  What’s more surprising?  The 10% of thoughtful women who would consider trimming their partner’s favourite sports logo. Go Leafs go!

 Saturday is the new #Humpday

If you are like more than half of the nation who has sex at least once a week (57%), it’s likely to be on the weekends.  Make sure to knock before you enter on Saturdays, in particular, as that is the friskiest day of the week for most Canadians.  Planning for some alone time? Schedule yourself in Monday to Thursday as those are the loneliest days of the week.

Three may not be a crowd after all 

Although only one in five sexually active Canadians have done the deed with more than one person at the same time, one-third would jump at the chance to add to the fun.

Schick® Hydro Silk TrimStyle® Report

The full Schick® Hydro Silk TrimStyle® Report, is available by request. The Report is a definitive look at the sexual habits and preferences of 1,001 sexually active Canadians aged 18-49 years. The research was conducted by Environics Research Group between January 9-16, 2015.

Schick® Hydro Silk TrimStyle®

To get a leg up on your next encounter, the new Schick® Hydro Silk TrimStyle® razor and bikini trimmer features Schick’s most advanced hydrating shave technology on one end and a waterproof trimmer on the other, delivering all the love your lady parts could ask for from a razor.  Combining the uniquely designed Schick® Hydro Silk razor with improved trimming technology, this 2 in 1 razor gives you a hydrating shave plus the power to primp with a tidy trim simply by flipping the razor.

The new Schick® Hydro Silk TrimStyle® razor and bikini trimmer is available at most major retailers across Canada for a suggested retail price of $13.99.

Energizer Personal Care

A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings, Inc. Energizer Personal Care markets products in more than 100 countries worldwide under the Banana Boat®, Hawaiian Tropic®, Playtex®, Playtex Sport®, Playtex Gentle Glide®, o.b.®, Stayfree®, Carefree®, Skintimate® and Schick® brands.

 

For more information please contact:

Jillian Tanouye

Paradigm Public Relations

416-413-5198

jtanouye@paradigmpr.ca

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