Insurance Bureau of Canada selects Paradigm as AOR

Insurance Bureau of Canada selects Paradigm as AOR

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TORONTO, ON, September 26, 2017 — Insurance Bureau of Canada (IBC) has retained Paradigm as its communications agency of record following a competitive review. Paradigm has been selected to manage IBC’s consumer public relations, experiential marketing, social and digital communications.

IBC is the national industry association representing Canada’s private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada and it champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.

“We selected Paradigm because of the agency’s strong creativity and expertise in public relations, social media and experiential marketing,” says Sally Turney, Vice President, Communications, IBC. “In addition, Paradigm’s values mirror our own: high staff retention rates, a demonstrated ability to deliver the best in client service and a commitment to senior team counsel and involvement.”

About Insurance Bureau of Canada:

Insurance Bureau of Canada (IBC) is the national industry association representing Canada’s private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. For more than 50 years, IBC has worked with governments across the country to help make affordable home, auto and business insurance available for all Canadians. IBC supports the vision of consumers and governments trusting, valuing and supporting the private P&C insurance industry. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.

About Paradigm:

Paradigm (www.paradigmpr.ca) is a creative consumer public relations, social media and engagement agency in Toronto. Its clients include BSH Home Appliances (Bosch, Thermador, Gaggenau), Edgewell Personal Care (Hawaiian Tropic, o.b., Playtex Baby, Schick), Nutella, Toys“R”Us, TD and Under Armour. The agency has been recognized with more than 75 awards in its 10 year history, including the 2016 IABC Small Agency of the Year and the PROFIT 500 ranking of Canada’s Fastest Growing Companies.

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