Sep
25

News | 2014

TD provides $250,000 to support the Toronto Centre for Community Learning & Development’s Program Hub

TD

(TORONTO, September 25, 2014)  – The Toronto Centre for Community Learning & Development (CCL&D) and TD Bank Group announced a $250,000 donation that will help support CCL&D programs and initiatives in Regent Park.

“We’re excited to support the learning centre helping those that place a high priority on programs focused on developing life skills such as financial literacy and social inclusion which helps participants enhance their social interaction, overall sense of belonging, and community spirit,” said Ron McInnis, Senior Vice President, Greater Toronto Region, TD Bank Group.  “TD is committed to making a lasting difference in the communities where we live and work – and look forward to seeing Regent Park grow as a vibrant and strong community for years to come.”

The Daniels Centre of Learning will be re-branded as the TD Centre of Learning to showcase TD’s commitment to providing Torontonians access to various programs including academic upgrading to youth-driven digital training.

“As an organization that serves approximately 10,000 people each year, it is crucial that we know we can fund a program and house it.  This partnership ensures that sustainability in a time when many funders are scaling back donations and grants,” stated Alfred Jean-Baptiste, executive director, Toronto Centre for Community Learning & Development.

TD’s support will enable CCL&D to provide capacity training for grassroots initiatives and to work with Toronto Community Housing, and other local service providers to help train residents so they can meaningfully engage in local governance structures.  Their commitment will build on the initial funding from The Daniels Corporation, the private-sector developer behind Regent Park’s revitalization, which seeded the early success of the Centre.

Continue reading “TD provides $250,000 to support the Toronto Centre for Community Learning & Development’s Program Hub” »

“The Daniels Corporation commends TD Bank for investing in the Regent Park community through the Centre of Learning.  We are thrilled to have TD step in to ensure the sustainability of the incredible programs being delivered at the Centre,” said Heela Omarkhail, Manager of Community Partnerships, The Daniels Corporation.  “The financial support and active engagement from TD will enable the Centre to continue to play an instrumental role in fostering social cohesion and lifelong learning in Regent Park.”

About CCL&D’s Learning Centre

An active member of Regent Park since 1979, CCL&D cemented its commitment to the community with the opening of a 2,200 square foot, storefront hub on Dundas Street in Toronto.  Since the doors opened in 2010 the Centre of Learning has seen approximately 10,000 residents come through the doors each year to meet, learn and connect with neighbours.  Program participants face different challenges, but all come with a desire to feel a greater sense of belonging.  CCL&D helps them grow, and gain the tools they need to fulfill their potential.  Most are from Regent Park, Moss Park, and St. James Town.  However, 35 per cent to 45 per cent of our Immigrant Women’s Integration Program trainees come from a variety of neighbourhoods facing severe social and economic problems across Toronto.

TD Community Giving

TD Bank Group invests in communities in order to effect positive change in the places where it operates and where its clients and employees live and work. In 2013, TD donated more than $74.7 million to community organizations in Canada, the United States and the United Kingdom. In Canada, TD focuses on education and financial literacy, creating opportunities for young people and the environment. For further information, please visit www.td.com/corporate-responsibility.

About The Daniels Corporation

The Daniels Corporation (www.danielshomes.ca) is one of Canada’s preeminent builder/developers with a reputation for quality and integrity in all forms of residential construction. Named the Tarion Warranty Corporation’s 2012 Ontario High Rise Builder of the Year and the recipient of the 2012 Toronto Arts and Business Award presented by the Toronto Arts Foundation, Daniels has built more than 25,000 homes throughout the GTA.  Daniels was chosen to partner with Toronto Community Housing to revitalize Regent Park – 69 acres in Toronto’s Downtown East. Committed to community, Daniels champions neighbourhood initiatives that enhance residents’ quality of life and supports numerous charities and non-profit organizations.

For more information, please contact,

Amanda Tran
TD Bank Group
416-983-7212
Amanda.tran@td.com

Alfred Jean-Baptiste
Toronto Centre for Community Learning & Development
416-968-6989 ext. 101
alfred@tccld.org

Sep
25

News | 2014

Toys“R”Us, Canada Marks 30 Years as the Country’s Leading Authority on Toys

TRU

– Canadians are invited to visit Facebook.com/ToysRUsCanada and take the oath to “Never Grow Up” –

TORONTO, ON (September 25, 2014) – Is it possible to be three decades old and not grow up? It is if you are Toys“R”Us, Canada’s Greatest Toy Store, which is celebrating its 30th birthday by pledging to “Never Grow Up” and is inviting all Canadians to do the same.

The festivities begin September 26 with a contest, coupon booklet, commemorative video, “Never Grow Up” oath, 30 days of deals, a special Play Day event on September 27 in stores across the country and more. In honour of this milestone birthday, Toys“R”Us invites all Canadian kids and kids-at-heart to join the “Never Grow Up” movement at Facebook.com/ToysRUsCanada to take the oath or tweet the reason why they will never grow up @toysruscanada using the hashtag, #nevergrowup.

“When our doors opened in 1984, Canadian families were lining up and excited to get their hands on toys and brands like Cabbage Patch Kids®, Transformers®, LEGO®, Barbie®, Star Wars® and My Little Pony®. Now 30 years later, nostalgic parents are buying the modern day versions of these for their children, signifying that not only have these brands stood the test of time, but that toys can have a special place in our hearts, even as adults,” said Liz MacDonald, Vice-President, Marketing and Store Planning, Toys”R”Us, Canada. “Since opening the doors to our first store in Brampton, Ontario, we’ve expanded to more than 80 locations across the country, but we have always stayed true to our roots of being the place where kids and kids-at-heart never grow up.”

Toys“R”Us, Canada’s 30th Birthday Celebration Includes:

  • “NEVER GROW UP” MOVEMENT: Toys”R”Us is inviting Canadians big and small to pledge to “Never Grow Up.” Create a video to share or take the written oath at Facebook.com/ToysRUsCanada or tweet @toysruscanada using the hashtag, #nevergrowup.
  • IN-STORE EVENTS: Customers are invited tocelebrate 30 years of Toys“R”Us by enjoying a full month of in-store events.
    • Play Day kicks off the fun on Saturday September 27 with “Make ‘n Take” activities and demos, followed by an event every Saturday until the end of October;
    • Mattel’s Ultimate Play Date Party on October 4, where kids can engage in activities, demos and giveaways with cool brands like Barbie®, Hot Wheels®, Fisher-Price® and Thomas and Friends®;
    • Skylanders® Trap Team Play Event on October 11 asks kids to come dressed up in their favourite Skylanders gear to take part in the action and play the new Trap Team game;
    • My Little Pony® Spa Day, Scrabble® Make ‘n Take and Star Wars® Minifigure Trade-In on October 18. Bring friends along for a special ‘ponifying’ experience, create a personalized name plate with Scrabble® letters, and bring a LEGO® Minifigure from home to trade it in for a new Star Wars Minifigure.
    • LEGO® Batman Make ‘n Take on October 25, where kids can join the fun and build their very own Batman Bat-Signal with LEGO®.

Visit toysrus.ca/events for additional details, times, quantities of giveaways and participating stores for all Toys“R”Us in-store events.

Continue reading “Toys“R”Us, Canada Marks 30 Years as the Country’s Leading Authority on Toys” »

  • ‘I WILL ALWAYS…’ VIDEO: To embody the “Never Grow Up” movement, Toys“R”Us Canada has created an ‘I Will Always…” video showcasing people of all ages continuing to be kids at heart. Watch, enjoy and share the video with friends: youtube.ca/toysruscanada
  • 30 DAYS OF DEALS: Celebrate the 30th Birthday of Toys“R”Us, Canada with great deals. Check out every Toys“R”Us flyer from September 26 until October 23 and enjoy new and exciting birthday offers every week, on all things toy.
  • COUPON BOOKLET: Starting September 26, until supplies last, pick-up a copy of the 30th Birthday coupon booklet in-store, with over $725 of great savings. Coupon valid dates vary. See booklet for details.
  • BONUS AIR MILES®: On September 27 only, AIR MILES® Collectors will earn 30X AIR MILES® reward miles, when they spend $100 or more* in-store or online.
  • AISLES OF MILES EVENT: The celebration continues the week of the October 10flyer, with tons of great AIR MILES® offers for the whole family. Offers include, but aren’t exclusive to:
    • Earn 10 Bonus reward miles when you spend $30 or more on any Paw Patrol® toys;
    • Buy 3 Mega Blocks® building sets and earn 15 Bonus reward miles;
    • Earn 50 Bonus reward miles on select Summer Infant® monitors.
  • TRANSAT HOLIDAYS VACATION: Beginning September 26,customers canswipe their AIR MILES® Collector Card at any Toys“R”Us or Babies“R”Us location for the chance to win** a Transat Holidays Vacation to the Iberostar Bavaro Punta Cana, courtesy of Marlin Travel.  Contest ends October 23, 2014.
  • LEGO GIVEAWAY: From September 26– October 2, receive a Free LEGO® Geoffrey the Giraffe (value of $5.99) when you spend $30 or more (before taxes) on any LEGO building set***.
  • RETRO TOYS: Toys like the Cabbage Patch Kids® and Teenage Mutant Ninja Turtles® have stood the test of time and remained on shelf and in our hearts for over 30 years. Check out toysrus.ca/retrotoys for more great toys and brands that are as cool today as they were more than 30 years ago!

* See www.toysrus.ca/airmiles for terms and conditions.

** For complete Contest rules, visit toysrus.ca/iberostar30.

*** Excludes LEGO Galaxy Squad. Available in-store only. Max 25 per store, while they last. Excludes Express locations.

 

About Toys“R”Us,Canada:

Toys“R”Us (Canada)Ltd and Babies“R”Us (Canada) Ltdarepart ofToys“R”Us, Inc.,theworld’s leadingdedicatedtoyandbaby products retailer.Toys“R”Us,Canada operates80 full-sized storesacrossthecountry, as well as more than 10 Express locations.Forstorelocations andconvenient onlineshoppingvisit www.toysrus.ca and www.babiesrus.ca.

 

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For further information, please contact:
Andrea Hanft / Karen Williams
Paradigm Public Relations
ahanft@paradigmpr.ca / kwilliams@paradigmpr.ca
416-203-2223

Sep
23

News | 2014

TIM HORTONS AIMS TO HIRE 5,000 TEAM MEMBERS ACROSS CANADA

Tim Hortons

– Company launches new creative campaign to encourage Canadians to apply at their local Tim Hortons or at WorkatTims.com

OAKVILLE, ON – September 23, 2014 – Every day, millions of Canadians are served by Tim Hortons team members who work to provide the ultimate guest experience in the communities they serve. As Tim Hortons faces a bold and challenging new era in the quick service restaurant (QSR) industry, the company is launching a new creative campaign to help find more than 5,000 individuals across Canada to join the organization’s dynamic restaurant team.  The campaign includes in-restaurant, digital, and print advertising, as well as regional hiring initiatives including job fairs and restaurant hiring events.

The official kick-off to the campaign took place today in Calgary, where Tim Hortons owners are looking to hire 280 individuals. As part of the launch, Tim Hortons surprised a local neighbourhood by transforming a residential home overnight into The Tims Next Door. Throughout the morning, neighbours enjoyed a cup of Canada’s Favourite Coffee and got to know their local team members, who had the opportunity to give back to their local guests and showcase that working at Tim Hortons is about more than serving coffee; it’s about serving the neighbourhood.

“At Tim Hortons, the success of our business relies heavily on our front-line team members, whose energy and dedication serve as the foundation for the exceptional service our guests have come to expect from our restaurants,” said Steve Wuthmann, executive vice-president, Human Resources, Tim Hortons Inc. “Our restaurant owners are always looking to offer talented, reliable individuals fulfilling employment opportunities that allow them to feel challenged, satisfied and valued in their roles. I encourage Canadians to visit their local Tim Hortons, where owners and managers are on-hand to accept applications and conduct on-the-spot interviews.”

Continue reading “TIM HORTONS AIMS TO HIRE 5,000 TEAM MEMBERS ACROSS CANADA” »

According to a survey by Restaurants Canada, 65% of restaurant operators in Western Canada said labour shortages were having a negative impact on their business. With a workforce of approximately 100,000 team members in more than 3,630 restaurants across Canada, through its franchise owners, Tim Hortons is the country’s largest quick service employer. Tim Hortons is continuously enhancing its efforts to attract employees whose skills and positive energy will serve them well in the fast-paced, rewarding, inclusive restaurant environment. This week, Tim Hortons revised its team member dress code policy so that employees can now have visible, non-offensive tattoos.

To learn more about current opportunities or to join the Tim Hortons team, visit WorkatTims.com. Or join the #TimsNextDoor conversation on Twitter (@TimHortons), Facebook (facebook.com/TimHortons) and Instagram (@TimHortons).

 

– 30 –

 

Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 29,

2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

 

For further information or to arrange an interview, please contact:

Katherine Galley
galley_katherine@timhortons.com
905.337.5349

Olga Petrycki
Petrycki_Olga@TimHortons.com
905.339.5960

Sep
22

News | 2014

Youth hockey teams will compete to “Be The Leafs” for a day

Under Armour

– UNDER ARMOUR AND TORONTO MAPLE LEAFS INVITE GTA BANTAM AND MINOR BANTAM HOCKEY TEAMS TO REGISTER FOR STORM THE CENTRE COMPETITION –

TORONTOSept. 22, 2014 /CNW/ – Can you keep up with Kessel? Do you dream of lacing up your skates with the Leafs and taking the ice at Air Canada Centre?  Under Armour and The Toronto Maple Leafs want to make that dream a reality for youth hockey teams across the GTA. Bantam and Minor Bantam teams can sign-up now atwww.stormthecentre.ca to participate in a series of challenges to earn their spot in the Armour Cup, a regulation game at Air Canada Centre where they will meet Phil Kessel and spend a day working with Toronto Maple Leafs staff.

“At Under Armour, our vision is to make all athletes better. Storm the Centre is a unique opportunity for youth players to play like the pros for a day,” says Corey Friesen, Director of Marketing, Under Armour Canada. “To earn their spot at Air Canada Centre, teams need to show us how much they want it through a variety of on and off-ice challenges!”

In order to participate, Bantam and Minor Bantam team coaches must register at http://www.stormthecentre.ca. Registration is open now.

The contest runs until December 2014 and is divided into three periods, which will narrow the field down to two winning teams.

First period (Wednesday, October 1 – November 12): Over a period of six weeks, competing teams must earn points by building their fan base on the Storm the Centre microsite and participating in a variety of on and off-ice challenges. The 10 teams with the most points after the first period will move on to the next period.

Second period (Friday, November 21): Ten teams will lace up their skates for a Skills Gauntlet at the MasterCard Centre for Hockey Excellence. They will need to show grit and teamwork in drills such as accuracy shooting, puck control, shootouts and average team speed. Two teams from the Skills Gauntlet will move on to the third period.

Third period (Sunday, December 7): This is where the hard work pays off. Two bantam hockey teams get to Storm the Centre and be Leafs for a day. They will play in the Armour Cup – a regulation game played on the same ice as their heroes, meet Phil Kessel, spend a day working with Toronto Maple Leaf staff and win Under Armour Baselayer apparel and gear for their team.

Continue reading “Youth hockey teams will compete to “Be The Leafs” for a day” »

“The passion young Maple Leaf fans have for the game is incredible. I hope they put that energy and enthusiasm into their campaigns to Storm the Centre. I’m looking forward to sharing the ice with the two winning teams when they play the Armour Cup at Air Canada Centre” says Phil Kessel of the Toronto Maple Leafs.

This is the second year of the Storm the Centre contest. Last year’s winning teams were the Whitby Wildcats and the Aurora Tigers.

“Storm the Centre was a fantastic experience for our team. The challenges and Skills Gauntlet brought our team together on and off the ice,” said David Demarinis, Head Coach, Whitby Wildcats. “The day we spent at Air Canada Centre will probably go down as the highlight of our players’ minor hockey careers. Playing on the big stage was an eye opening experience. The whole day our players were treated like professionals. It was a great experience and I recommend all Bantam and Minor Bantam teams to participate.”

Bantam and Minor Bantam teams within a 50 mile radius of Toronto are invited to register at www.stormthecentre.ca. Registration is open now and teams can register until the end of the first period in mid-November. Teams that register by October 1, 2014 will be eligible for a random draw in which two teams will win tickets to a Maple Leafs game for their entire team.

Storm the Centre will be promoted with in arena signage in the Air Canada Centre and on MapleLeafs.NHL.com, and through the GTA through various other grassroots organizations such as the Greater Toronto Hockey League, Ontario Minor Hockey Association and CanLan IceSports.

About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.ua.com.

ABOUT MAPLE LEAF SPORTS & ENTERTAINMENT LTD.
Maple Leaf Sports & Entertainment (MLSE) is one of the world’s premier sports and entertainment companies that owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies  (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels — Leafs TV, NBA TV Canada and GOLTV Canada. MLSE has also invested in four of Toronto’s sports facilities — Ricoh Coliseum, home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field.

SOURCE Under Armour, Inc.

For further information:

Tai Foster
Under Armour
410.468.2512 ext. 7415
tfoster@underarmour.com

Sinead Brown
Paradigm Public Relations
416.413.5193
sbrown@paradigmpr.ca

Sep
22

News | 2014

Paradigm PR #64 on the 2014 PROFIT W100 ranking

Named to the W100 ranking of Canada’s Top Female Entrepreneurs for the fourth consecutive year, Paradigm’s president, Tracey Bochner, explains how building a company is better with a business partner.  Read her story on PROFITguide.com.

 

 

Sep
22

News | 2014

5O YEARS YOUNG AND STILL NUMBER ONE

Tim Hortons

 

– In appreciation of making us Canada’s coffee leader, Tim Hortons invites Canadians to celebrate National Coffee Day with $1 small Dark Roast from September 22 to September 29 –  

OAKVILLE, ON – September 22, 2014 – For many Canadians, the day doesn’t start until they’ve had their first morning cup, with 78 per cent of Canadians enjoying a coffee at breakfast1. Serving nearly eight out of every ten coffees poured in Canada, Tim Hortons is proud that guests consistently choose its restaurants to ensure their day starts right. In appreciation of making us Canada’s favourite coffee, Tim Hortons is inviting Canadians to celebrate National Coffee Day with a $1 small Dark Roast offer from September 22 to 29.

“We’re honoured to be the first morning stop for millions of Canadians, and we want to say thank you in time for National Coffee Day by offering our exciting new small Dark Roast coffee for only $1,” said Dave McKay, Vice President, Beverages, Tim Hortons. “Last month we launched our Dark Roast blend, and it is quickly becoming another Canadian favourite as our guests tell us they love the full, robust flavor and enjoy having the option to choose between two great-tasting blends.”

Tim Hortons Dark Roast is a brand new premium blend made from 100 per cent Arabica beans, sourced from the world’s most renowned coffee regions. The new blend offers hints of citrus, cocoa and earthy tones with a rounded body. It is carefully roasted to bring out the full, rich flavour and aroma of a dark roast coffee, while ensuring a perfectly smooth finish.

Continue reading “5O YEARS YOUNG AND STILL NUMBER ONE” »

“Whether it’s our iconic Original blend, Decaf, or our new Dark Roast coffee, the first priority for Tim Hortons is ensuring our guests have a superior tasting and perfectly brewed cup of coffee every time,” said Kevin West, Senior Coffee Master, Tim Hortons. “We do that by controlling every step of the coffee process, from selecting the beans, to roasting and blending the beans, to brewing in small batches. The entire Tim Hortons team works to ensure a best-in-class coffee for every guest, which is why it is the most beloved cup of coffee in Canada.”

In celebration of National Coffee Day, on September 29, from 9 a.m. until 3 p.m. (EDT), Tim Hortons will be randomly giving away Tim Cards on Twitter. Simply follow @TimHortons and respond to the National Coffee Day questions using #TimsCoffeeDay to participate.

1 Coffee Association of Canada 2013 Canadian Coffee Drinking Trends

 

– 30 –

 

Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 29,

2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

For further information or to arrange an interview, please contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905-339-5047

Sep
17

News | 2014

Newman’s Own Foundation donates $200,000 to Canadian charities for children’s nutrition programs

Newman's Own

Funds support breakfast and lunch programs and fresh food for disadvantaged children in communities across Canada

Toronto, ON, September 17, 2014 – Newman’s Own Foundation, the organization started by the late actor and philanthropist Paul Newman, today announced the five recipients of its 2014 Canadian grant funding initiative. The grants are part of the Foundation’s commitment to improving nutrition education and fresh food access for underserved communities. For the second year, a total of US$200,000 is being awarded to charities with programs that provide nutritious meals to disadvantaged children, year-round.

“There are many benefits to children who have nutritious food on a consistent basis,” says Lisa Walker, managing director, Newman’s Own Foundation. “This year’s grant recipients have developed creative and inspiring approaches to addressing the lack of nutritious food in vulnerable communities in Canada.”

Recipients of the 2014 Newman’s Own Foundation grants include:

  • – Canadian Feed the Children: Under their Healthy Bodies, Healthy Minds Nutrition Program, Canadian Feed the Children supports students in the Eel Ground, Elsipogtog and Tobique First Nations communities in New Brunswick with healthy, nutritious, daily meals. Menus are developed in consultation with nutritionists and incorporate traditional foods.
  • – Hunger in Moose Jaw: The Child Nutrition Program provides nutritious lunches every weekday to schools in Moose Jaw and serves children at city parks in the summer. It also provides nutritional assistance to other agencies serving children in the area.
  • – Kids Eat Smart Foundation – Newfoundland and Labrador: Fruit & Veggies First! is a program that ensures school-aged children have access to fruits and vegetables through their local Kids Eat Smart Club.
  • – Social Planning and Research Council of Hamilton: As part of their Tastebuds program, the Social Planning and Research Council of Hamilton supplies children with produce from local farmers. Additionally the Tastebuds’ Food Literacy Program will provide 100 schools with food education.
  • – Victoria Order of Nurses – Windsor and Essex County: The expansion of the Farm to School Program in southwestern Ontario will serve 20 additional schools, providing 7,000 students with fresh, local produce throughout the school year.

Continue reading “Newman’s Own Foundation donates $200,000 to Canadian charities for children’s nutrition programs” »

In May 2014, Newman’s Own Foundation launched a campaign, seeking charities that provide breakfast and lunch programs and fresh food access for children. Charities were invited to apply for a share of US$200,000 in available grants. Following a nationwide review process, five organizations were chosen for their strong and innovative programming.

For more than 30 years, profits from the sales of Newman’s Own food products have been turned into charitable donations. Newman’s Own Foundation focuses its giving primarily in four key areas – encouraging philanthropy, children with life-limiting conditions, empowerment, and nutrition. The US$200,000 commitment to child nutrition in Canada is part of more than $400 million the Foundation has donated worldwide to date.

# # #

About Newman’s Own Foundation
Paul Newman was committed to helping make the world a better place. To carry on his philanthropic legacy, Newman’s Own Foundation turns all net profits and royalties from the sale of Newman’s Own products into charitable donations. To date, Paul Newman and Newman’s Own Foundation have given over US$400 million to thousands of charities around the world. For more information, visit www.newmansownfoundation.org.

MEDIA CONTACT

Falan Hamilton / Jessica Squibb
Paradigm Public Relations
416-203-2223
fhamilton@paradigmpr.ca / jsquibb@paradigmpr.ca

 

Sep
04

News | 2014

PURE VIA™ AND JEWEL “TUNE IN TO PURE” THIS HOLIDAY SEASON

Pure Via

– New Digital Cookbook/Songbook Features Holiday Songs and Recipes Available Only at purevia.com/Canada/jewel-tunes –

TORONTO (September 4, 2014) Whole Earth Sweetener Company LLC today announced the release of the holiday edition of its Pure Via™ digital songbook/cookbook in Canada, which features brand ambassador and spokesperson Jewel, the award-winning recording artist and author. The naturally-sourced, zero-calorie sweetener partnered with Jewel to promote its “Tune in to Pure” campaign, which encourages consumers to take pleasure in the simple things that make every day sweeter.

The holiday edition of the digital songbook/cookbook builds on the existing partnership between Jewel and Pure Via™, which began in April of this year in the U.S., and gives consumers immediate access to free downloads of two traditional holiday songs adapted by Jewel – “Angels We Have Heard on High” and “It Came Upon a Midnight Clear”, as well as two additional songs by Jewel, at www.purevia.com/Canada/jewel-tunes. The book also offers Jewel’s tips for using Pure Via in delicious recipes that are perfect for holiday entertaining and gift giving, song lyrics, and Jewel’s own family photos during the holidays.

Consumers will find Jewel’s image in the brand’s advertising and promotional materials including in-store activation and social media. Stickers will appear on Pure Via Stevia 50 count packages that featuredownload information for the free cookbook/songbook.

Continue reading “PURE VIA™ AND JEWEL “TUNE IN TO PURE” THIS HOLIDAY SEASON” »

“Jewel has become a part of the Pure Via family,” said Cheryl Gill, director, North America Marketing, Whole Earth Sweetener Company LLC. “We’re excited to officially bring ‘Tune in to Pure’ to Canada with the holiday songbook/cookbook that features four songs and delicious recipes that stay true to Jewel’s passion for using naturally-sourced products like Pure Via.”

“The holidays are such a joyous time of year for baking special treats in the kitchen and spending time with loved ones,” said Jewel. “I can’t wait for fans to enjoy the new songs, photos and recipes using Pure Via with their families.”

Pure Via products are available at major retailers across Canada.

Discover more at www.purevia.ca or www.purevia.com/Canada/Jewel-Tunes, and on www.facebook.com/PureViaCanada and @PureViaCA

 

About Pure Via

Pure Via is a naturally-sourced, zero-calorie sweetener. The sweetener in Pure Via, known as steviol glycosides, is derived from the pure extract of the stevia plant. The great tasting sweeteners from Pure Via are available in the following formats: Pure Via™ Stevia: 50-ct packets (SRP: $3.49) or 800-ct packets (SRP: $16.99); Pure Via™ Stevia Granulated: 275 g bag (SRP: $11.99); Pure Via™ Turbinado Raw Cane Sugar and Stevia Blend: 100-ct packets (SRP: $6.99); and Pure Via™ Liquid Sweetener: 48 mL bottle (SRP: $4.49). You can purchase Pure Via® at major retailers across Canada. Pure Via is a registered trademark of Whole Earth Sweetener Company LLC.

 

About Whole Earth Sweetener Company LLC

Whole Earth Sweetener Company LLC is committed to providing natural sweeteners and to helping people eat better and live healthier, more fulfilling lives. Formed in 2006, Whole Earth Sweetener Company LLC launched its first all-natural sweetener brand, Sweet Simplicity®, in 2007, and the company continues to develop products that are perfectly natural and naturally pure. Whole Earth Sweetener Company LLC is a wholly owned

subsidiary of Merisant Company, the maker of Equal® and Canderel® and a global leader in the manufacture, marketing and distribution of tabletop sweeteners, with sales in over 90 countries.  For more information, visit www.wholeearthsweetener.com

 

About Jewel

From the remote ranch of her Alaskan youth to the triumph of international stardom, four-time Grammy nominee Jewel, hailed by the New York Times as a “songwriter bursting with talents,” has enjoyed career longevity rare among her generation of artists. Whether alone with her guitar or fronting a band of ace musicians, Jewel has always been a charismatic live performer, earning the respect of other singer-songwriters such as Merle Haggard, Bob Dylan and Neil Young, who, not only invited her to open their shows, but mentored her in the early phases of her career. After a tremendous amount of success as a singer-songwriter and over 27 million albums sold, Jewel released a Greatest Hits album in 2013. She also starred as June Carter Cash in the Lifetime biopic “Ring of Fire,” which earned four Emmy nominations. After joining NBC’s “The Sing Off” as a new judge in 2013 she released her much-anticipated follow-up holiday album, “Let It Snow.” Fans can follow Jewel on facebook https://www.facebook.com/jeweljk and @jeweljk on twitter https://twitter.com/jeweljk

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For further information:

Jess Bouchard / Karen Williams
Paradigm Public Relations
416-413-5197 / 416-413-5195
jbouchard@paradigmpr.ca / kwilliams@paradigmpr.ca

 

Sep
03

News | 2014

TD honours excellence in children’s literature

TD
-TD Bank Group announces the finalists for the 10th annual TD Canadian Children’s Literature Awards; winner of the $30,000 prize to be announced on November 6 in Toronto-

TORONTO, September 3, 2014 – From beloved characters to exciting adventures, books have played a role in childhood memories. According to recent research from TD Bank Group, more than half of Canadian adults (53%) remember their favourite book and a further one-third have even purchased it for someone else as a gift.

It is evident that introducing books at a very young age can make an impact and have a lasting impression. Together, the Canadian Children’s Book Centre and TD Bank Group will be hosting the annual TD Canadian Children’s Literature Awards, which recognizes the many Canadian authors and illustrators behind such books. In addition to a number of awards presented yearly by the Canadian Children’s Book Centre, the TD Canadian Children’s Literature Award grants a $30,000 prize, the biggest in Canadian children’s literature.

“Books have a wonderful power to transport us to new and exciting worlds,” says Frank McKenna, Deputy Chair, TD Bank Group. “And that is why TD is proud to support children’s literacy, and the Canadian authors and illustrators that spark the imagination of the next generation of young readers.”
Continue reading “TD honours excellence in children’s literature” »

In the poll, when asked why a particular book was their favourite, the top responses from Canadians were that the children’s book captivated their imagination (57%), or they liked the characters (52%), the topic or subject (31%), and the pictures (29%).

“These awards are an opportunity to recognize the wonderful Canadian authors and illustrators and the contribution they make to Canadian literature,” says Charlotte Teeple, Executive Director, Canadian Children’s Book Centre. “They put thoughts, ideas, wishes and dreams onto paper, and inspire children to read and imagine. We congratulate all of the finalists and anticipate seeing their books on families’ bookshelves for years to come.”

In addition to receiving this coveted award, finalists also have the opportunity to win the TD Canadian Children’s Literature Fan Choice Award. Young people across Canada are encouraged to vote for their favourite book online at CBCBooks.ca, starting on September 18, 2014. One lucky voter will be selected to win a trip to Toronto to meet their favourite author/illustrator and to present the award at the TD Canadian Children’s Literature Award gala event in Toronto.

This year’s finalists include inspiring, evocative and beautifully illustrated picture books, featuring stories about brothers sharing a tree house, a young boy drawn to the music of a violinist, and a beautiful lullaby of a northern winter’s night. For older readers, two titles tackle difficult issues such as obsessive-compulsive disorder and the plight of homosexual men during the Holocaust.

TD Canadian Children’s Literature Award Finalists:

Branded by the Pink Triangle
Written by Ken Setterington (Toronto, ON)
Second Story Press

In Branded by the Pink Triangle, Ken Setterington brings a unique perspective to holocaust literature and history, and makes it accessible for young readers. His story reveals the truth of the horrors inflicted on men because of their sexual orientation, and shares moments of great human compassion, giving hope for a world of acceptance and inclusion. Ken is a true storyteller, able to seamlessly incorporate first hand narratives with points of crucial information, creating a book that is not only important, but necessary. For ages 11+.

In the Tree House
Written by Andrew Larsen (Toronto, ON)
Illustrated by Dušan Petričić (Toronto, ON)
Kids Can Press

An evocative and heartwarming picture book of the expanding gulf between two brothers as they grow up and one of them abandons the tree house they had previously cherished. In the Tree House explores the meaning of community, the intricacies of sibling relationships, and the connections that can be formed when everyday distractions fade away. Readers of all ages will find this stunning combination of Andrew Larsen’s prose and Dušan Petričić’s illustrations to be both comforting and enlightening. For ages 5-10.

The Man with the Violin
Written by Kathy Stinson (Rockwood, ON)
Illustrated by Dušan Petričić (Toronto, ON)
Annick Press

Text and illustration dance together in this beautiful story which celebrates the importance of seeing the wonder that surrounds us each day. In an age when people are bombarded with noise and distraction from every angle, one small child finds joy and inspiration in the music of a street corner violinist. Dušan Petričić’s stylish illustrations, highlighted with bursts of colour, are a perfect complement to Kathy Stinson’s narrative. For ages 5+.

Once Upon a Northern Night
Written by Jean E. Pendziwol (Thunder Bay, ON)
Illustrated by Isabelle Arsenault (Montreal, QC)
Groundwood Books

This elegant story by Jean E. Pendziwol is filled with muted and magical illustrations by Isabelle Arsenault, highlighting the soft and charming landscape of a quiet northern night. Snowfalls and playful animals populate the pages, giving young readers a visual feast to go along with the spare and poetic language describing each scene. Readers will feel the need to tip-toe through the book, afraid to break the peaceful spell of the north. This is a perfect nightly read-aloud that will comfort and delight children and adults alike. For ages 4- 7.

The Unlikely Hero of Room 13B
Written by Teresa Toten (Toronto, ON)
Doubleday Canada

When Adam joins a support group for kids with obsessive-compulsive disorder, he finds a community of friends who help him navigate his world. Author Teresa Toten has created a compelling and delightful cast of characters who provide the reader with a chance to experience the world through a different lens and shows us that we all experience the world in our own unique way. Toten’s solid and poignant writing keeps things from getting too dark, but also never shies away from the sometimes unsettling parts of growing up and moving forward. For ages 11+.

This year marks the 10th anniversary of the TD Canadian Children’s Literature Awards. The selected grand prize winner will receive $30,000 for the most distinguished book written in English on November 6 at the gala in Toronto.

Finalists for the TD Canadian Children’s Literature Award for French-language works have also been selected and the winner will be announced at a gala in Montreal on October 28, 2014, where the francophone winner will also receive $30,000.

A total of $20,000 will also be awarded to honour books. Since 2004, TD has honoured 18 English and French authors/illustrators with this prestigious award, and committed over $14 million to support children’s literacy programs like this.

Join the online conversation by following #TDreads.

About the TD Canadian Children’s Literature Awards
All books, in any genre, written by a Canadian and for children ages 1 through 12 are eligible. In the case of a picture book, both the author and the illustrator must be Canadian. Only books published in Canada are eligible for submission. There will be five judges for both the English-language award and the French-language award. In finding the two most distinguished books of the year, the judges will, in their deliberations, consider only the individual book and not the entire body of work by an author nor whether the author has previously won the award.

About the TD Children’s Literature Poll
TD Bank Group commissioned Research House Inc. to conduct an online survey of 1,099 Canadians aged 18 and older. Responses were collected between August 1 and 5, 2014.

TD Community Giving
TD Bank Group invests in communities in order to effect positive change in the places where it operates and where its clients and employees live and work. In 2013, TD donated over $74.7 million to support community organizations in Canada, the United States and the United Kingdom. In Canada, TD focuses on education and financial literacy, creating opportunities for young people and the environment. For further information, please visit www.td.com/corporateresponsibility

About The Canadian Children’s Book Centre
The Canadian Children’s Book Centre is a national, not-for-profit organization and registered charity founded in 1976 to promote, support and encourage the reading, writing and illustrating of Canadian books for children and teens. With book collections, programs and services and extensive resources in five cities across Canada, the CCBC is a treasure-trove for anyone interested in Canadian books for young readers. For more information, please visit www.bookcentre.ca

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For further information or to arrange an interview please contact:
Karen Williams / Jessica Squibb
Paradigm Public Relations
416-413-5195 / 416-413-5201
kwilliams@paradigmpr.ca / jsquibb@paradigmpr.ca

Amanda Tran
TD Bank Group
416-983-7212
amanda.tran@td.com

Aug
28

News | 2014

AND, THE WINNER OF THE 2014 TIM HORTONS DUELLING DONUTS CONTEST IS… LOVE REESE’S® TO PIECES

Tim Hortons

– Jennifer Brown of Glencoe, Ontario, takes home $10,000 and her donut will be sold in Tim Hortons restaurants –

OAKVILLE, ON – August 28, 2014 — The wait is over. After 76,500 donut creations, an eight-finalist showdown in front of a celebrity panel, and the public weighing in with their opinion, the Love Reese’s® to Pieces donut, created by Jennifer Brown of Glencoe, Ontario, is the last donut standing in the Tim Hortons Duelling Donuts contest.

Made with a chocolate yeast base, the Love Reese’s® to Pieces donut is filled with crème brûlée, covered in chocolate fondant and white dots, and topped with peanuts and peanut butter cup candy.

“Congratulations to Jennifer for taking the crown in Tim Hortons Duelling Donuts contest. I saw firsthand Jennifer’s passion for her donut, and with that irresistible combination of Reese’s® Peanut Butter Cups and crème brûlée, I know Canadians made the right decision,” says Jason Priestley. “Year one of Duelling Donuts was tough to top, but thanks to Ben, Jann, Anna, Jennifer, and the creative finalists, this year was bigger and better than I could have imagined, and I’m happy I was a part of it.”
Continue reading “AND, THE WINNER OF THE 2014 TIM HORTONS DUELLING DONUTS CONTEST IS… LOVE REESE’S® TO PIECES” »

The inspiration for Jennifer’s donut came in the wee hours of the night when she couldn’t sleep and was looking to pass some time. “I imagined a few donut flavours that I would love to try,” she says. “A peanut donut is an untapped resource – something that’s hard to find, but that we all want!”

The Love Reese’s® to Pieces donut received 47% of total contest votes and is expected to be available in Tim Hortons restaurants in the coming months.

“The second year of Tim Hortons Duelling Donuts contest has been a real treat,” says Tammy Martin, Vice President Marketing, Food and Merchandise, Tim Hortons. “From the all-Canadian star power on our judging panel, to the incredible finalists who went all out to defend their dough, to the thousands of Canadians who voted for our winner, thank you for taking part in this year’s contest. We look forward to seeing Jennifer Brown’s donut in restaurant in the coming months.”

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Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products.  As of June 29, 2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

For further information or to arrange an interview, please contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905.339.5047

Aug
19

News | 2014

THERMADOR CANADA AWARDS WINNERS OF KITCHEN DESIGN CONTEST

Thermador
Grand prize winner Kenneth Ho of BiglarKinyan Design Planning 
receives $20,000 in Thermador appliances

TORONTO (August 19, 2014) – Luxury appliance brand Thermador Canada today announced the winners of the first-ever Thermador Canada Kitchen Design Contest. Toronto-based Kenneth Ho of BiglarKinyan Design Planning has been crowned Grand Prize Winner, and takes home $20,000 in Thermador appliances for transforming an awkwardly laid-out kitchen into a modern masterpiece built for entertaining.

Runner-up winners are Nima Ahmadi of Pionova Studio in Richmond Hill, Ontario, and Emilie Lavoie of Montreal-based Signe Carre, who receive $10,000 and $5,000 in Thermador appliances, respectively.

“Thermador appliances are designed to meet the needs of culinary enthusiasts, and the Thermador Kitchen Design Contest is our way of recognizing design professionals who create luxurious, highly functional kitchens using our products,” says Steve Preiner, director of marketing, BSH Home Appliances. “We were impressed with the calibre of entries we received, and our award-winners showcased the best in Canadian kitchen design and Thermador’s capabilities in the modern kitchen.”
Continue reading “THERMADOR CANADA AWARDS WINNERS OF KITCHEN DESIGN CONTEST” »

The Thermador Canada Kitchen Design Contest was open to Canadian designers, architects, builders, and remodellers. Submissions were judged on visual appeal, creativity, functionality, and best use of Thermador appliances within the design.

To see the award-winning kitchens, visit: http://www.thermador.ca/trade/kitchen-design-challenge.

About Thermador

Thermador has been providing real innovations for real cooks for more than 75 years. The iconic line of cooking, cleaning, refrigeration and ventilation products remains committed to empowering culinary enthusiasts to be their best through continuous innovation breakthroughs – from the world’s first wall ovens and gas cooktops with the patented Star® Burner.

Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. For more information, visit www.thermador.ca.

Media contacts:

Gina Kohn / Jessica Squibb
gkohn@paradigmpr.ca / jsquibb@paradigmpr.ca
Paradigm Public Relations
416-203-2223

Aug
18

News | 2014

THE JUDGES’ WORK IS DONE. CANADA, YOURS HAS JUST BEGUN: IT’S TIME TO VOTE!

TDL 50 logo English 2 Colour

It’s a duel to the finish line, with only four donuts left to battle it out in Tim Hortons Duelling Donuts contest

OAKVILLE, ON – August 18, 2014 — After a full day of donut pitching, judging and tasting, Jason Priestley and his fellow judges, Jann Arden, Anna Olson and Ben Mulroney, have chosen the four finalists in the Tim Hortons Duelling Donuts contest, who will go on to compete for the $10,000 grand prize. The rest is up to Canada. Starting today until August 27, 2014, Canadians will vote for the donut they want to see brought to life in Tim Hortons restaurants.

“It felt great to be back at Tim Hortons for the second year of Duelling Donuts, but I have to say, my fellow judges, Ben, Jann and Anna, made the day that much sweeter,” said Jason Priestley. “The creativity and imagination of the eight finalists, made it challenging to narrow it down to four. Now, it’s time for Canadians to decide who will be crowned champion. Good luck, and may the best donut win!”
Continue reading “THE JUDGES’ WORK IS DONE. CANADA, YOURS HAS JUST BEGUN: IT’S TIME TO VOTE!” »

Tim Hortons fans are encouraged to visit DuellingDonuts.ca to vote daily for their favourite of the four finalists:

  • The Lumberjack, created by Judd Mah of Edmonton, Alberta. The Lumberjack is made with an apple cider base, covered in maple fondant and cream cheese lines, and topped with graham crunch and bacon.
  • The Big Canadian Red, created by Nikola Kostic of Toronto, Ontario. The Big Canadian Red is made with a red velvet base, filled with French vanilla, covered in cherry icing and white drizzle, and topped with white chocolate crispy pearls and red sprinkles.
  • The Love Reese’s® To Pieces, created by Jennifer Brown of Glencoe, Ontario. The Love Reese’s® To Pieces is made with a chocolate yeast base, filled with crème brulee, covered with chocolate fondant and white dots, and topped with peanuts and peanut butter cup candy.
  • The Ice Cream Sundae, created by Jennifer Veenvliet of Barrie, Ontario. The Ice Cream Sundae is made with a chocolate yeast base, filled with banana, covered in pineapple icing and strawberry drizzle, and topped with waffle cone, whipped topping and rainbow sprinkles.

After the 10-day voting period, votes will be tallied and the winner of the Tim Hortons Duelling Donuts contest will be announced on Thursday, August, 28, and awarded $10,000 cash. The winning donut will be on sale in restaurants across the country for a limited time within the next few months.

“We are truly looking forward to seeing which donut Canadians choose to be brought to life in our restaurants, as each of the four donuts is unique and incredibly tasty,” says Tammy Martin, Vice President Marketing, Food and Merchandise, Tim Hortons. “I want to thank all eight finalists, who did an impressive job of pitching their donuts to our all-star panel of judges. They had the opportunity to taste their creations and then get down to business to deliver their creative presentations – we saw dancing, singing, and even acrobatics. It was a memorable day, and we hope they enjoyed it as much as we did.”

Tim Hortons fans can watch and share videos of the four finalists in action on DuellingDonuts.ca, and they can also stay up-to-date on #TimsDuellingDonuts by visiting Facebook, Facebook.com/timhortons, or following on Twitter @TimHortons and Instagram @TimHortons.

Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products.  As of June 29, 2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

For further information or to arrange an interview, please contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905.339.5047

Aug
14

News | 2014

TIM HORTONS GOES DARK ACROSS NORTH AMERICA

TDL 50 logo English 2 Colour

–Company launches first new blend in its history with full-flavoured Dark Roast–

OAKVILLE, ON – August 14, 2014 – Welcome to Tim Hortons, will that be a Double Double Dark or Original? On Friday, August 15, Dark Roast coffee makes its North American debut at Tim Hortons restaurants, marking the first time in the company’s 50-year history that an alternate blend is available in-restaurant in addition to Tim Hortons iconic Original premium blend.

“The launch of Dark Roast is historic for Tim Hortons and it couldn’t have come at a better time than during our 50th anniversary year,” said Marc Caira, President & CEO, Tim Hortons Inc. “Tim Hortons prides itself on serving best-in-class coffee and responding to the evolving tastes of our guests, and our new Dark Roast blend speaks to that commitment. We know that our guests want choice when consuming their daily coffee and we applied our passion for coffee and brewing expertise to develop a superior tasting Dark Roast blend our guests will love.”
Continue reading “TIM HORTONS GOES DARK ACROSS NORTH AMERICA” »

According to Tim Hortons research, some consumers enjoy exploring different roast profiles and on occasion, enjoy consuming a darker roast coffee. Recent industry studies also indicate that approximately half of Canadian (49%)* and US (52%)** coffee drinkers who consume brewed coffee in and out of home, define the last coffee they had as a dark roast.

Tim Hortons Dark Roast is a brand new premium blend made from 100 per cent Arabica beans, sourced from the world’s most renowned coffee regions. The new blend offers hints of citrus, cocoa and earthy tones with a rounded body. It is carefully roasted to bring out the full, rich flavour and aroma of a dark roast coffee, while ensuring a perfectly smooth finish.

The new Dark Roast coffee is available starting Friday at Tim Hortons restaurants across Canada and the United States for the same price as Tim Hortons Original coffee blend. Dark Roast is also sold in the 343g bag ($6.69) and 14-pack single serve coffee cup ($9.99) formats in-restaurant and at grocery retailers across Canada (grocery mid-September). In the U.S. it’s available at Tim Hortons Cafe & Bake Shop locations in the 1lb bag ($7.99) and 14-pack single serve coffee cup formats and at grocery in the 12oz bag ($7.99) and 12-pack of single serve coffee cups ($8.99). The launch comes after successful test pilots across Quebec in June 2014 and in London, ON and Columbus, OH in October 2013.

To celebrate the launch of Dark Roast coffee, Tim Hortons had unknowing customers try and taste the rich flavour of the coffee…in the dark.  See how it all unfolded at TimsDark.comand join the #TimsDark conversation on Twitter (@TimHortons); @TimHortonsUS), Facebook (facebook.com/TimHortons; facebook.com/TimHortonsUS) and Instagram (@TimHortons; @TimHortonsCafeAndBakeShop). Guests can also discover their Dark Roast personality online at TimsDark.com.

*2013 Canadian Coffee Drinking Trends, Coffee Association of Canada

**2014 National Coffee Drinking Trends, National Coffee Association USA

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Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 29,

2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

For further information, please contact:

Olga Petrycki
petrycki_olga@timhortons.com
905.339.5960

Aug
14

News | 2014

Tim Hortons révèle son côté NOIR partout en Amérique du Nord

TDL 50 logo English 2 Colour

– L’entreprise lance le premier nouveau mélange de son histoire en présentant un café savoureux de torréfaction foncée  –

OAKVILLE, Ont. – Le 14 août 2014 – Bienvenue chez Tim Hortons, prendrez-vous un café deux crèmes, deux sucres de notre mélange de torréfaction foncée ou original? Aujourd’hui, le café de torréfaction foncée fait son entrée dans les restaurants Tim Hortons d’Amérique du Nord. Ce nouveau mélange marque une grande première dans l’histoire de l’entreprise qui célèbre ses 50 ans. En effet, les invités pourront choisir une autre option que le mélange original de qualité supérieure de Tim Hortons.

« Le lancement du mélange de torréfaction foncée est une étape historique pour Tim Hortons et nous n’aurions pas pu procéder à ce lancement à un meilleur moment que l’année où nous célébrons notre 50e anniversaire, a déclaré Marc Caira, président-directeur général de Tim Hortons inc. L’entreprise Tim Hortons se fait honneur de servir le meilleur café de sa catégorie et de répondre aux goûts en constante évolution de ses invités. Notre nouveau mélange de torréfaction foncée renforce cet engagement. En matière de café quotidien, nous savons que nos invités veulent avoir du choix. Notre passion envers le café et notre expertise de torréfaction nous ont menés à créer un mélange de torréfaction foncée au goût supérieur que nos invités aimeront ».
Continue reading “Tim Hortons révèle son côté NOIR partout en Amérique du Nord” »

Selon les recherches de Tim Hortons, certains consommateurs apprécient l’exploration de différents profils de torréfaction et prennent plaisir à consommer occasionnellement un café de torréfaction plus foncée. De récentes études de l’industrie indiquent également qu’environ la moitié des amateurs de café canadiens (49%)* et américains (52%)** qui consomment du café infusé, tant à la maison qu’à l’extérieur, confirment que le dernier café qu’ils ont consommé était de torréfaction foncée.

Le café de torréfaction foncée de Tim Hortons constitue un tout nouveau mélange de qualité supérieure, fait de grains de café 100 % arabica, et provenant des régions de caféiculture les plus reconnues au monde. Le nouveau mélange offre des notes de citron, de cacao et terreuses avec un corps rond en bouche. Il est torréfié avec soin afin d’en extraire toute la saveur et tout l’arôme d’un café de torréfaction foncée à la fois riche et caractérisé par une finale subtile.

Le nouveau café de torréfaction foncée sera offert dès demain dans les restaurants Tim Hortons du Canada et des États-Unis, au même prix que le mélange de café original de Tim Hortons. Le café de torréfaction foncée est également vendu en sac de 343 g (6,69 $) et en emballage de 14 dosettes de café à usage unique (9,99 $) en restaurant et dans les épiceries du Canada (les produits seront offerts en épicerie à la mi-septembre). Aux États-Unis, il sera offert dans les établissements Tim Hortons Cafe & Bake Shop en sac de 1 lb (7,99 $), en emballage de 14 dosettes de café à usage unique ainsi qu’en épicerie en sac de 12 oz (7,99 $) et en emballage de 12 dosettes de café à usage unique (8,99 $). Le lancement se fait après des essais concluants dans des marchés-tests du Québec en juin 2014 ainsi qu’à London (Ont.) et à Colombus (OH) en octobre 2013.

Afin de célébrer le lancement de son café de torréfaction foncée, Tim Hortons a demandé à des invités de procéder à un test à l’aveugle pour goûter à la riche saveur du café… dans le noir. Visionnez le déroulement des événements sur www.TimFonce.com et participez à la conversation #TimFoncé sur Twitter (@ChezTimHortons); @TimHortonsUS), Facebook (facebook.com/TimHortonsenfrancais; facebook.com/TimHortonsUS) et Instagram (@TimHortons; @TimHortonsCafeAndBakeShop). Les invités peuvent également découvrir leur personnalité de torréfaction foncée en ligne au TimFonce.com.

*Tendances canadiennes de consommation du café en 2013, Association du café du Canada

**Tendances nationales de consommation du café en 2014, National Coffee Association USA

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À propos de Tim Hortons inc.

En fonction de la capitalisation boursière, Tim Hortons est l’une des plus grandes chaînes de restaurants à service rapide en Amérique du Nord qui sont des sociétés ouvertes, ainsi que la plus importante au Canada. Œuvrant dans l’industrie de la restauration, Tim Hortons satisfait les goûts variés de nombreux consommateurs grâce à son menu qui propose du café de qualité supérieure, des boissons de spécialité chaudes et froides, notamment des lattes, des cappuccinos et des doses d’espresso, des thés spécialisés, des SmooTim aux fruits, des produits de boulangerie et de pâtisserie frais, des paninis grillés et des sandwichs classiques, des wraps, des soupes et des aliments préparés et d’autres produits alimentaires. En date du 29 juin 2014, Tim Hortons exploitait 4 546 restaurants, soit 3 630 au Canada, 866 aux États-Unis et 50 dans le Conseil de coopération du Golfe. Pour obtenir plus de renseignements sur la Société, veuillez consulter le site www.timhortons.com.

Pour plus de renseignements, communiquez avec :

Olga Petrycki
petrycki_olga@timhortons.com
905 339-5960

Aug
11

News | 2014

Are you suffering from BMD? You are not alone.

Schick Hydro
Seven in ten Canadian men are worried they will become their dad

TORONTO, August 11, 2014 – Are you complaining about loud music, yelling at kids on your lawn, or (gasp) wearing pleated slacks? If you’ve answered yes to any of these, you may be suffering from BMD.  BMD, or Becoming My Dad syndrome is common among Canadian men.  According to research from Schick® Hydro® 5, 69% of men are worried they will become their father when they get older.

But it’s not all bad news; some men want to inherit dad’s traits – just not his fondness for socks and sandals. Work ethic and wisdom top the list where Canadian men think dad has got it right and these are the traits they hope they inherit.  Not surprisingly, men say that dad’s least desirable traits are his fashion sense (30%) and taste in music (19%).

So how do you ensure you take only the good from dad, and none of his old school habits?  Schick Hydro can help identify signs if you or someone you love is suffering from BMD.  Visit becomingmydad.ca and take the quiz to help ward off any unnecessary embarrassment.  It is important to keep in mind that BMD is a syndrome that often goes unnoticed by the person it plagues, but it is typically glaringly obvious to others around them.
Continue reading “Are you suffering from BMD? You are not alone.” »

“I’ve seen it among my friends.  Suddenly they are sporting fanny packs, or I catch them listening to soft rock.  It can happen overnight if you are not careful,” says Hector Padilla, Senior Brand Manager, Energizer Personal Care.  “I love my dad and he’ taught me a lot but that doesn’t mean what was right for him 20 years ago is right for me now.”

Men in Canada report they started to exhibit signs of BMD in their 20’s (43%) while one in three men say it happened in their 30s. In Quebec, men seemed to follow in dad’s footsteps a bit earlier with 24% saying they started seeing signs of BMD in their teens.

If you are still not sure on how to spot BMD syndrome or want to find the cure, watch the success stories at becomingmydad.ca/watchnwin and you could win up to $10,000 or follow Schick Hydro on Twitter at @SchickHydroCA and Facebook Schick Hydro Canada.

Schick® Hydro® 5 razors and refills are available at grocery, drug and mass retail outlets across Canada. The suggested retail price for the razor is $11.99 and the refills (packs of 4) are $15.99.

Survey Methodology

Schick® Hydro® 5 commissioned Environics Research Group (www.environics.ca) to conduct an online custom survey of 1,000 Canadian men aged 25-45 years. Responses were collected between June 18 and 23, 2014.

About Energizer Personal Care

Energizer Personal Care, a leading manufacturer of razors around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information on shaving and the Schick® Hydro™ razor, visit schickhydro.ca.

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For more information please contact:
Falan Hamilton / Kay West
Paradigm Public Relations
416-413-5202 / 416-413-5209
fhamilton@paradigmpr.ca / kwest@paradigmpr.ca

Jul
14

News | 2014

A TASTE OF GREECE HAS ARRIVED AT TIM HORTONS

Tim Hortons

–Tim Hortons now offering Greek Yogurt parfait with mixed berries and almond granola and Fruit Smoothies with Greek Yogurt–

OAKVILLE, ON – July 14, 2014 — No toga required. Tim Hortons guests can now enjoy a little taste of Greece and satisfy their hunger while on the go with the new deliciously thick and creamy Greek Yogurt parfait with mixed berries and almond granolaor a Fruit Smoothie now made with Greek Yogurt.

Tim Hortons new Greek Yogurt parfait is made with creamy, vanilla or strawberry Greek yogurt, real mixed berries and crunchy almond granola. With 13-grams of protein, 6-grams of fibre and 35 per cent of the Daily Value of calcium per serving, it offers a delicious and satisfying menu option.

“Greek yogurt has become increasingly popular among our guests and whether they are looking for a great breakfast option or a more satisfying snack, it’s now easier than ever to enjoy this delicious and healthy yogurt while on the go,” said Tammy Martin, Vice President Marketing, Food and Merchandise, Tim Hortons. “The introduction of Greek yogurt to the Tim Hortons menu is just one example of our commitment to offering better-for-you options to our guests and we know they are going to love it.”

The new Greek Yogurt with mixed berries and almond granolais available at Tim Hortons restaurants across Canada for $2.99. Tim Hortons Fruit Smoothies are the perfect blend of real fruit juices and purees combined with Greek yogurt and are available in three sizes starting at $2.69.

Join the conversation online on Facebook (facebook.com/TimHortons), Twitter (@TimHortons) and Instagram (@TimHortons).

Continue reading “A TASTE OF GREECE HAS ARRIVED AT TIM HORTONS” »

Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products.  As of March 30, 2014, Tim Hortons had 4,524 systemwide restaurants, including 3,610 in Canada, 870 in the United States and 44 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

For further information or to arrange an interview, please contact:

Michelle Robichaud
Robichaud_michelle@timhortons.com
905.339.5047

Jul
14

News | 2014

DES SAVEURS INSPIRÉES DE LA GRÈCE SONT ARRIVÉES CHEZ TIM HORTONS

Tim Hortons

Tim Hortons is now offering the perfect berry with Greek yogurt and granola with almonds and SmooTim real fruit with Greek yogurt –

OAKVILLE (ONT.) – July 14, 2014 – No toga required. Tim Hortons guests can now revel in the flavors of Greece and appease their hunger on the go with the new and delicious parfait thick and creamy Greek yogurt with berries and granola with almonds or SmooTim fruit prepared with Greek yogurt .

The new perfect is prepared with Greek vanilla yogurt or creamy strawberry, true mixed berries and granola with almond crisp. With 13 grams of protein, 6 grams of fiber and 35% of the daily value of calcium per serving, it is a delicious and satisfying choice.

“Greek yogurt has become increasingly popular with our guests, whether they are looking for a great lunch or a satisfying snack, they can easily be enjoyed on the go this delicious yogurt health, said Tammy Martin, marketing, food and merchandise vice president, Tim Hortons. Adding Greek yogurt to the menu of Tim Hortons is just one example of our commitment to offer our guests the best choices for your health and we know they will love it. ”

New Greek yogurt with berries and granola with almonds is available at Tim Hortons stores across Canada to $ 2.99. SmooTim the fruit of Tim Hortons are made from a perfect blend of juice and real fruit purees, and Greek yogurt. They are available in three sizes from $ 2.69.

Follow the news feed on Facebook ( www.facebook.com/TimHortonsenFrancais ), Twitter ( chezTimHortons ) and Instagram ( TimHortons ).

Continue reading “DES SAVEURS INSPIRÉES DE LA GRÈCE SONT ARRIVÉES CHEZ TIM HORTONS” »

About Tim Hortons Inc..

Based on market capitalization, Tim Hortons is one of the largest chains of fast food restaurants in the North who are public companies America, and the largest in Canada. Working in the restaurant industry, Tim Hortons meets the varied tastes of many consumers thanks to its menu that includes premium coffee, specialty drinks hot and cold, including lattes, cappuccinos and espresso doses , specialty teas, SmooTim fruit, baked goods and fresh baked, grilled paninis and classic sandwiches, wraps, soups and prepared foods and other food products. As of March 30, 2014, Tim Hortons had 4,524 restaurants, or 3,610 in Canada, 870 in the United States and 44 in the Gulf Cooperation Council. For more information about the Company, please visit  www.timhortons.com .

 

For more information or an interview, please contact:

Michelle Robichaud

Robichaud_michelle@timhortons.com
905 339-5047

 

Jul
07

News | 2014

Are you ready to defend your dough? Tim Hortons Duelling Donuts contest is back, with an all-star twist

Tim Hortons logo.

– Eight contestants will have the opportunity to sell their donut to a panel of celebrity judges, including Jason Priestley and Jann Arden; the best pastry pitch wins $10,000 –

OAKVILLE, ON – July 7, 2014 — Donut lovers everywhere, get ready for dough business. Tim Hortons Duelling Donuts contest kicks off today and at the end of seven weeks, the creator of the next Tim Hortons menu item will be crowned – and they’ll walk away with $10,000. New this year, eight finalists will have the opportunity to defend their dough in person to a panel of famous Canadians. Jason Priestley, is back to provide his donut expertise, and he’s bringing Jann Arden, Anna Olson and Ben Mulroney to help determine the four finalists who will go on to compete for the grand prize, which will be decided by the voting public.

“Judging Tim Hortons Duelling Donuts contest last year was a donut day made in heaven, so I didn’t have to think twice about coming back this year to eat more donuts and spend the day with Ben, Jann and Anna,” says Jason Priestley. “Last year showed that Canadians go wild when it comes to donuts. I can’t wait to see what people create this year. And, I should warn my fellow panelists: donut tasting is no easy task. Poking holes – no pun intended – in these great donutsisn’t as easy as it seems.”
Continue reading “Are you ready to defend your dough? Tim Hortons Duelling Donuts contest is back, with an all-star twist” »

Starting today, through August 1, 2014, donut fans can visit DuellingDonuts.ca to design their donut and make a case for why their virtual creation would make the next best donut on the Tim Hortons menu. Tim Hortons will provide weekly design themes to spark donut designers’ creativity. At the end of the four-week submission period, eight finalists will be selected to be flown to Tim Hortons head office in Oakville, Ont., to pitch their pastry to the celebrity panel, and battle it out for a spot in the final four.

“With over 63,000 entries in our inaugural Duelling Donuts contest, we were amazed by the creativity of the entries, and we saw firsthand just how passionate our guests are about donuts,” says Tammy Martin, Vice President Marketing, Food and Merchandise, Tim Hortons. “It inspired us to make year two of Tim Hortons Duelling Donuts bigger and better, and we think this year’s contest has all the makings of a great event. With weekly design themes and even more ingredients to choose from, we’re confident we’re going to get some really different and daring submissions. Our all-star judging panel is really going to have their work cut out for them!”

On Monday, August 18, Tim Hortons will open up the polls and ask Canadians to decide which donut creation will be crowned champion. The winner will be awarded $10,000 cash and will have their donut added to the Tim Hortons menu later this year.

Tim Hortons fans can share their donut favourites throughout the contest by joining the conversation on Facebook, www.Facebook.com/timhortons, or following on Twitter @TimHortons and Instagram @TimHortons and tagging their photos and comments with #TimsDuellingDonuts.

Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products.  As of March 30, 2014, Tim Hortons had 4,524 systemwide restaurants, including 3,610 in Canada, 870 in the United States and 44 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

For further information or to arrange an interview, please contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905.339.5047

Jul
02

News | 2014

$8.2 million haul puts Canadian Daniel Negreanu back on top as poker’s all-time leader in tournament earnings

MK PS

TORONTO (July 2, 2014) – Canadian poker ace Daniel Negreanu added another $8.2 million to his lifetime tournament earnings with a second place finish in the biggest buy-in tournament of the 2014 World Series of Poker*, the Big One for One Drop. His career tournament earnings now sit at approximately $30 million, putting him firmly atop the leaderboard of poker’s top all-time earners. Negreanu has previously ranked number one on the list from October 2009 until January 2010, and again from January 2011 to February 2011. Prior to yesterday’s pay day, he sat in second place in lifetime earnings behind Antonio Esfandiari, with approximately $21.6 million compared to Esfandiari’s $26.2 million. With this huge score, Negreanu vaults back to the top of the list. Continue reading “$8.2 million haul puts Canadian Daniel Negreanu back on top as poker’s all-time leader in tournament earnings” »

The Big One for One Drop is a charity tournament with a hefty $1 million entry fee. It attracted 42 poker players with a portion of each of buy-in contributed to charity partner One Drop, which promotes access to clean water and sustainable water management in communities around the globe. The event generated $4,666,662 to support One Drop’s projects. The charity partner wasn’t the only big winner. The only player Negreanu couldn’t outlast was Daniel Colman, a 23-year old American player, who collected more than $15 million for first place. Following the event Daniel took to Twitter to praise Colman: “Had a blast battling Daniel Coleman! [sic] Actually joyful and amazing experience. What a great player and great kid. Congrats to him.” About PokerStars PokerStars operates the world’s most popular online poker sites, serving a global poker community of more than 64 million registered members. Since it launched in 2001, PokerStars has become the first choice of players all over the world, with more daily tournaments than anywhere else and with the best security online. More than 115 billion hands have been dealt on PokerStars, which is more than any other site. PokerStars.com and PokerStars.eu operate globally under licenses from the Isle of Man and Malta governments, respectively. PokerStars also holds separate government licenses in Belgium, Bulgaria, Denmark, Estonia, France, Germany, Italy, and Spain. PokerStars is a member of The Rational Group, which operates gaming-related businesses and brands, including PokerStars, Full Tilt Poker and the European Poker Tour. In 2012, 2013 and 2014, Rational Group companies in the UK and Isle of Man won recognition as one of the best workplaces in the UK being awarded a top 25 position by the Great Place to Work Institute’s Best Workplaces – Large category rankings. Rational Group entities in Costa Rica and Dublin also achieved the same accolade in their respective local rankings in 2014. *World Series of Poker and WSOP are trademarks of Caesars License Company, LLC (“Caesars”). Caesars does not sponsor or endorse, and is not associated or affiliated with PokerStars or its products, services, promotions or tournaments. For more information, please contact: Sinead Brown sbrown@paradigmpr.ca 416-413-5193

Jun
30

News | 2014

Tim Hortons Goes Dark Across Quebec

Tim Hortons logo.

 – Company launches first province-wide pilot of new Dark Roast coffee in Quebec –

OAKVILLE, ON – June 30, 2014 – Today, for the first time in the company’s 50-year history, Quebec coffee lovers have a new blend to choose from as Tim Hortons launches its new Dark Roast coffee in Quebec. As the first province-wide pilot market in Canada, Tim Hortons restaurants in La belle province will now serve the new Dark Roast coffee in addition to the company’s Original blend. The launch is a continuation of the Dark Roast test pilot which began in October 2013 in London, ON and Columbus, OH.

“There is no doubt that Quebecers are coffee connoisseurs, with 64% per cent who drink coffee every day*. Our research shows that Quebec coffee drinkers have an affinity toward darker roasts, making Quebec the ideal market in which to extend the pilot of our Dark Roast blend,” said Roland Walton, President, Tim Hortons Canada. “We feel that this blend is really going to resonate with our guests here.”

Continue reading “Tim Hortons Goes Dark Across Quebec” »

Sourced from the world’s most renowned coffee regions, Tim Hortons Dark Roast is a brand new premium blend made from 100 per cent Arabica beans. This special blend is roasted to bring out the full, rich flavour and aroma of a dark roast coffee, while ensuring a perfectly smooth finish.

Beginning today, guests looking for a darker blend can now enjoy Tim Hortons new Dark Roast coffee at restaurants across Quebec for the same price as Tim Hortons Original coffee blend.

“We know that coffee drinkers enjoy variety when it comes to their coffee, with many having enjoyed a dark roast in the past month. We have been working on our new Tim Hortons Dark Roast for a while and we know we have a great tasting coffee that we’re confident our Quebec guests will enjoy,” added Walton.

-30-

Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products.  As of March 30, 2014, Tim Hortons had 4,524 systemwide restaurants, including 3,610 in Canada, 870 in the United States and 44 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

*Coffee Association of Canada, 2013 Canadian Coffee Drinking Study

For further information or to arrange an interview, please contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905.339.5047

May
28

News | 2014

Paradigm wins nine industry awards in 2014

We love what we do and that shines through in our work – we’re always striving to produce creative campaigns with outstanding results. Our clients tell us we’re doing just that, and we also hear it from industry organizations – this year we won four CPRS Toronto ACE awards, one CPRS Gold Award of Excellence and three IABC/Toronto Ovation awards.

To our amazing clients and colleagues who brought these campaigns to life – high five!

CPRS Toronto ACE

Silver AwardBest Use of Media Relations under $50,000
Enjoy a coffee and change a life on Tim Hortons Camp Day

Silver Award – New Product or Service Launch of the Year
HTC One launch in Canada

Bronze Award – Best Use of Media Relations under $50,000
Sex in a canoe? Absolutely, we’re Canadian: the launch of Fresh + Sexy by Playtex

Bronze Award – Best Digital Campaign of the Year
Schick Quattro for Women Truth or Dare

CPRS Awards of Excellence

Gold Award – Best Writing Project
Sex in a canoe? Absolutely, we’re Canadian: the launch of Fresh + Sexy by Playtex

IABC/Toronto Ovation

Award of Excellence – Media Relations
Sex in a canoe? Absolutely, we’re Canadian: the launch of Fresh+Sexy by Playtex

Award of Merit – Social Media
Schick Quattro for Women Truth or Dare

Award of Merit – Media Relations
Who Will Rise? Who Will Crumble? Tim Hortons Guests Crown Winner of First Duelling Donuts Contest

People’s Choice Award
Sex in a canoe? Absolutely, we’re Canadian: the launch of Fresh+Sexy by Playtex

May
20

News | 2014

Under Armour Partners With Rugby Canada

Under ArmourRugby Canada

The Men’s and Women’s National Teams will be Outfitted in New Under Armour Kits for Training and Match Day

Baltimore, MD (May 20, 2014) – Under Armour and Rugby Canada today announced a new multi-year sponsorship designating the performance and innovation brand as the official technical partner for the sport’s national governing body. The brand will manufacture and design training and match day kits for Rugby Canada national teams effective immediately.

Under Armour will outfit the Men’s Under 17, Men’s Under 20, Women’s Under 20 and all senior teams. The 2014/15 match day kits for the senior teams will be unveiled next month. The replica kits will go on pre-sale today atstore.rugbycanada.ca. The partnership also includes commercial marketing rights and in-stadium signage.

“Rugby Canada is thrilled to partner with Under Armour Canada as our Official Performance Partner and National Team Kit Supplier,” said Graham Brown, Chief Executive Officer of Rugby Canada.  “The sport of rugby is on the rise both on and off the field throughout Canada. This is highlighted by our National Men’s and Women’s teams’ performances as well as our many new and exciting corporate partnerships. Under Armour will be providing elite performance apparel and products that both our players and fans will be proud to wear.”

“This partnership continues our commitment to empowering Canada’s rugby players and elevating the national team’s presence throughout the world,” said Matt Mirchin, Executive Vice President, Global Brand and Sports Marketing, Under Armour. “We look forward to providing our proven technology in performance footwear and apparel to athletes whose will and determination earns them the honour to wear the national team kit.”

Continue reading “Under Armour Partners With Rugby Canada” »

Under Armour is the technical partner for the Welsh Rugby Union, Tottenham Hotspur of the Barclays Premier League, Colo-Colo of the Chilean Primera División and Toluca of Mexico’s Liga MX. The Montreal Canadiens dynamic goalie Carey Price, former MMA-champion George St-Pierre, Olympic legend Michael Phelps, PGA standout Jordan Spieth and NBA All-Star Stephen Curry are a few of the world-class athletes who train and compete in the brand’s performance footwear, apparel and equipment.
About Rugby Canada

Rugby Canada is a member of the IRB (International Rugby Board), and is also the NSO (National Sport Organization) responsible for administrating the game of rugby Fifteens and rugby Sevens in Canada. Our mission is to keep Canadian rugby competitive at the highest levels domestically and

internationally. Mission statement: To inspire, develop, promote, govern and lead Rugby in Canada.

About Under Armour, Inc.

Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour’s wholly owned subsidiary, MapMyFitness, powers one of the world’s largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

Contact:

Tai Foster
Under Armour
410.468.2512 ext. 7415
tfoster@underarmour.com

Sinead Brown
Paradigm Public Relations
416.416.5193
sbrown@paradigmpr.ca

Bryan Kelly
Rugby Canada Communications
250.216.5272
bkelly@rugbycanada.ca

###

Apr
14

News | 2014

US$200,000 available for Canadian charities’ breakfast and lunch programs: Newman’s Own Foundation annual program

NOF-Logo

– Charities invited to submit a request for consideration by May 16, 2014  –

TORONTO April 14, 2014 – Improved mathematics scores and short-term memory, along with chronic disease prevention – these are just a few of the academic and health benefits of eating breakfast. Yet in Canada, nearly one in seven children goes to school without consuming the most important meal of the day.  Recognizing the importance of providing children with the nutritional building blocks for a brighter future, Newman’s Own Foundation today announced that it will grant US$200,000 to registered Canadian charities that provide breakfast or lunch programs for disadvantaged children. This is the second year the Newman’s Own Foundation, the organization started by the late actor and philanthropist Paul Newman, will be granting US$200,000 to provide much needed funding for breakfast and lunch programs in the country. Continue reading “US$200,000 available for Canadian charities’ breakfast and lunch programs: Newman’s Own Foundation annual program” »

“Charities that aim to provide children with access to adequate and healthy food address two areas of focus of Newman’s Own Foundation – children and nutrition,” said Lisa Walker, Managing Director, Newman’s Own Foundation. “After receiving more than 60 submissions for grants across Canada last year, we’ve decided to make the grant initiative annual to further help charities working to improve the lives of disadvantaged Canadian children.”

“Funded entirely by the sale of Newman’s Own products, Newman’s Own Foundation has granted more than US$400 million as part of its commitment to supporting organizations around the world that are improving their communities and transforming lives,” said Bob Forrester, President and Chief Executive Officer, Newman’s Own Foundation. “Offering grants in Canada enables the Foundation to reach more people in need; in particular, children relying on breakfast and lunch programs as potentially their primary source of food.”

To qualify for a grant, organizations must be registered Canadian charities providing breakfast and/or lunch programs to disadvantaged Canadian children. Interested charities that meet the criteria should submit their contact information and a brief summary, 200 words or less, on why their organization would benefit from a Newman’s Own Foundation grant of US$25,000 to US$75,000 and how the grant will be used. Entries are to be emailed to NOF@paradigmpr.ca by 11:00 p.m. on May 16, 2014. Only selected organizations will be contacted to receive a full application for funding from Newman’s Own Foundation. For a full list of charity requirements please visit newmansownfoundation.org/what-we-support/funding-guidelines/.

# # #

About Newman’s Own Foundation
Paul Newman was committed to helping make the world a better place. To carry on his philanthropic legacy, Newman’s Own Foundation turns all net profits and royalties from the sale of Newman’s Own products into charitable donations. To date, Paul Newman and Newman’s Own Foundation have given over US$400 million to thousands of charities around the world. For more information, visit www.newmansownfoundation.org.

MEDIA CONTACT
Falan Hamilton / Jessica Squibb
Paradigm Public Relations
416-203-2223
fhamilton@paradigmpr.ca / jsquibb@paradigmpr.ca

Jun
03

News | 2013

Shifting into high gear: Paradigm Public Relations #21 on the 2013 PROFIT500 ranking of Canada’s Fastest-Growing Companies

PROFITBanner2013

TORONTO (June 3, 2013) – Paradigm Public Relations has the honour of being listed today on the 2013 PROFIT500 ranking at number 21. The 25th annual PROFIT500 is the definitive ranking of Canada’s Fastest-Growing Companies. Published by PROFIT Magazine, the list ranks Canadian businesses by their revenue growth over five years. Continue reading “Shifting into high gear: Paradigm Public Relations #21 on the 2013 PROFIT500 ranking of Canada’s Fastest-Growing Companies” »

Paradigm Public Relations is an independent brand marketing communications agency based in Toronto and owned by Tracey Bochner and Michael Abbass.  Started in 2007, the agency has grown from two to 28 employees.  Paradigm PR develops and manages communications strategies for companies including TD Bank Group, Tim Hortons, Toys “R” Us, Energizer Personal Care, HTC and PokerStars.net.

“To celebrate the 25th anniversary of the Fastest-Growing Companies in Canada, the PROFIT 500 has expanded to recognize the entrepreneurial achievements of more than 500 Canadian companies,” says Ian Portsmouth, Editor-in-Chief of PROFIT magazine. “PROFIT is proud to now showcase Canada’s forward-thinking small business entrepreneurs and honour their talents and innovations.”

About PROFIT Magazine and PROFITguide.com
PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 31 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at PROFITguide.com.

About Paradigm Public Relations:
Paradigm Public Relations is a Toronto-based, full-service agency specializing in brand marketing communications, content marketing and corporate communications.  Its clients include BSH Home Appliances, Energizer Personal Care, HTC, NBA Canada, PokerStars.net, Tim Hortons, Timex, Toys “R”Us and TD Bank Group.

Mar
13

News | 2013

Let’s Play! Toys”R”Us, Canada selects Paradigm Public Relations as AOR

toys-babies2013

TORONTO (March 13, 2013) –Toys”R”Us, Canada’s leading toy and juvenile products retailer, has retained Paradigm Public Relations as its Canadian public relations agency of record for the Toys“R”Us and Babies“R”Us brands.

“We selected Paradigm Public Relations due to the agency’s strong creativity and demonstrated expertise in reaching our target audience,” says Liz MacDonald, Vice President, Marketing and Store Planning, Toys“R”Us. “Paradigm’s experience in communicating with moms and its ability to deliver results for both traditional media and social media campaigns makes them an excellent partner for us.” Continue reading “Let’s Play! Toys”R”Us, Canada selects Paradigm Public Relations as AOR” »

About Toys“R”Us, Canada:
Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates 74 stores across the country. For store locations and convenient online shopping visit toysrus.ca and babiesrus.ca

About Paradigm Public Relations:
Paradigm Public Relations is a Toronto-based, full-service agency specializing in brand marketing communications, content marketing and corporate communications.  Its clients include Energizer Personal Care, HTC, Tim Hortons and TD Bank Group.

Jan
08

News | 2013

Canadians keep their love lives hot by burning calories at the gym

zoosk-logo

– With Canadians resolving to get fit, survey from romantic social network Zoosk.com finds many work harder on physical appearance when they have a significant other to impress –

TORONTO (January 8, 2013) – The majority of Canadians (58%) admit that their new year’s resolution to hit the gym is motivated by a desire to be attractive and increase their chances for romance, according to a survey by romantic social network Zoosk.com. Coupled-up Canadians have no need to worry that their significant other’s hard work at the gym is to attract outside interest. The survey found that Canadians (59%) – especially women (64%) – pay more attention to their appearance when they’re in a relationship because they have “someone to impress.” Continue reading “Canadians keep their love lives hot by burning calories at the gym” »

“It’s clearly a myth that people ‘let themselves go’ when they’re settled in a relationship. In fact, Canadians are motivated to keep fit to impress their partner,” says Jane Barrett, Director of Marketing at Zoosk. “From working hard to look good for him or her, to planning date nights or small romantic gestures, when your partner knows that they’re special to you it helps ensure that your romantic flame won’t burn out!”

Belly vs. booty: are your workouts targeting the right areas?

Two-thirds (64%) of Canadians are resolving to eat better or hit the gym more often in 2013. The most popular body parts that women would like to target and sculpt with their workouts are stomach, legs and butt.  Men are also most likely to say they want to work on their abs with secondary focus on building their chest and arms.

Are Canadians targeting the right areas? The survey revealed that men are correct to concentrate on crunches; in terms of areas you can sculpt at the gym, women are most likely to notice a sculpted stomach. However, women should shift focus from their belly to their booty as men are four times more likely to notice a woman’s bum than her stomach.

Beating out any area that can be improved by working out were facial features: eyes and smile. Both men and women say these are the first thing they notice.

“We have a rule for Zooskers that they must have a profile picture and it must be a shot where their face is clearly visible,” says Barrett. “Each user is the face of their profile – and this survey reinforces the notion that it’s the face that really gets people’s attention.”

Who places more importance on physical attractiveness?

Neither men nor women rank physical attractiveness as the most important attribute for a potential mate. Both sexes say it’s more important that their partner be honest and easy-going; women also say it’s more important to be funny.  But – both men and women say being physically attractive is as important (women) or more important (men) in a mate than being smart.

Despite those responses, according to the survey, Canadians think women are the shallower sex (61%). When women were asked who places more importance on physical appearance, their answers were divided; 47% admitted women do, while a small majority said men (53%). When men were asked the same question, it was a landslide with 70% saying women place more importance on physical attractiveness when it comes to potential mates.

About the Zoosk New Year’s Resolution Survey Poll 
Zoosk collected responses from 1,073 of their Canadian members through an online survey conducted in from December 21, 2012 to January 7, 2013.

About Zoosk 

Zoosk is the romantic social network that helps members create and share their romantic journeys, with millions of members from around the globe enjoying the service each month. Zoosk provides members at different stages of their romantic journey with a fun and social set of tools such as Romantic Moments, Couple Profiles, and the Personals application. Members can easily access Zoosk’s services from its website, its Facebook app, mobile devices, and a downloadable desktop application. Zoosk is available in 25 languages and has members in more than 70 countries. Founded in 2007 by Shayan Zadeh and Alex Mehr, Zoosk, Inc. is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.

Nov
14

News | 2012

Women investors feel confident and successful managing their online portfolios

– First-ever International TD Women Investor Poll reveals attitudes and habits of female investors in Canada, the U.K., and U.S.; finds similarities over the border and across the pond –

TORONTO, November 14, 2012 The majority of women who manage their investments online feel they’ve been successful at closely matching or outperforming the markets, according to the first-ever International TD Women Investor Poll, for which TD Waterhouse (Canada), TD Direct Investing (U.K.) and TD Ameritrade (U.S.) teamed up to survey women investors in different countries to reveal their thoughts and attitudes about a variety of investment topics. Continue reading “Women investors feel confident and successful managing their online portfolios” »

More than twice as many women in the U.S. (31%) and U.K. (38%) manage their investments online compared with their Canadian counterparts (13%).  “While Canada may currently have fewer online investors compared to the U.S. and U.K., women investors are one of our fastest growing customer segments,” says Rowena Chan, Vice President, TD Waterhouse Discount Brokerage.  “With our new and enhanced platforms and the introduction of great tools like the Mobile App, we’re always working to make online investing even easier for our clients.”

Of these women online investors, more than three-quarters in Canada (76%) say they’ve consistently outperformed, or performed close to the market. This is consistent with women investors in the U.S. and U.K. who say they’ve also been successful managing their own investments online (81% and 82% respectively).

The majority of women online investors in all three countries (Canada: 87%, U.S.: 94% and U.K.: 87%) also say they are quite confident or level-headed about managing their portfolio, although in each country surveyed, approximately one-in-ten women (Canada: 13%, U.S.: 6% and U.K.: 13%) say they’re nervous and “never feel like they’re making the right decisions when it comes to their investments.”

“We want women investors to feel empowered to manage their investments online, no matter their level of financial and investing knowledge. There are resources to help you get started, and tools and support available online and on the phone 24 hours a day, seven days a week,” says Chan. “You are investing for yourself, but you don’t have to do it by yourself. There’s always resources and information available.”
What can we learn from investors’ confidence and success? The top three pieces of advice from women investors across all three countries for those thinking of becoming do-it-yourself investors are:

  1. Do your research – understand the economy and the markets (Canada: 68%, U.S.: 73% and U.K.: 64%)
  2. Start small and work your way up once you are comfortable (Canada: 67%, U.S.: 61% and U.K.: 64%)
  3. Don’t be afraid to ask for help, you don’t have to do it alone (Canada: 58%, U.S.: 59% and U.K.: 48%)

Market volatility and attitudes about risk
The majority of women say they have changed nothing in their portfolio in reaction to volatility in the markets (Canada: 61%, U.S.: 54%, U.K.: 52%), saying they are confident they have a long-term plan that can weather the volatility.

“Try to avoid emotional reactions to what you’re seeing in the markets. It’s important to think long-term when the markets get rough,” says Chan. “Think about the number of years you have until retirement, and your risk tolerance, and tailor your investment strategy accordingly.”

Generally, women say they are risk-averse; Canadian and British women report to be the most conservative. Thirty-eight percent of women in Canada and 35% of women in the U.K. say they don’t want to take any chances with their money – only one quarter of American women (25%) gave this answer. The majority of women in all three countries said they are willing to take small chances to receive a better return (Canada: 58%, U.S.: 66%, U.K.: 60%), and very few women describe themselves as having a high risk tolerance (Canada: 4%, U.S. 8%, U.K.: 5%).

What does this all mean? “Women investors can be confident and successful online investors, despite the turbulence they have seen in the markets recently,” adds Chan. “The keys to success include thinking long-term and educating yourself on the tools, information and research available, and most importantly, working with a company that you know and trust.”
2012 International TD Women Investor Poll Graphic
For a graphic detailing the statistics outlined in this press release, please see the “2012 International TD Women Investor Poll Graphic.”

About the 2012 International TD Women Investor Poll Report
TD Bank Group commissioned Environics Research Group to conduct an online custom survey of 2,014 men and women in Canada, 1,003 in the U.S. and 1,006 in the United Kingdom. All respondents have investable assets and sole or shared responsibility of the household financial planning or investment decisions.

About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (TD). TD is the sixth largest bank in North America by branches and serves approximately 22 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance Canada; Wealth and Insurance, including TD Waterhouse, an investment in TD Ameritrade, and TD Insurance; U.S. Personal and Commercial Banking, including TD Bank, America’s Most Convenient Bank, and TD Auto Finance U.S.; and Wholesale Banking, including TD Securities. TD also ranks among the world’s leading online financial services firms, with approximately 8.5 million online customers. TD had CDN$806 billion in assets on July 31, 2012.The Toronto-Dominion Bank trades under the symbol “TD” on the Toronto and New York Stock Exchanges.

About TD Waterhouse Discount Brokerage
TD Waterhouse Discount Brokerage is a division of TD Waterhouse Canada Inc., a subsidiary of The Toronto-Dominion Bank. TD Waterhouse Canada Inc. – Member of the Canadian Investor Protection Fund.

About TD Ameritrade Holding Corporation

Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (NYSE: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how—bringing Wall Street to Main Street for more than 36 years. An official sponsor of the 2012 U.S. Olympic Team, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information.

Oct
24

News | 2012

How to celebrate Halloween with your “Boo”

-Romantic social network Zoosk.com reminds couples of important considerations for their coordinated costumes-

TORONTO, ON, October 24, 2012 — Halloween doesn’t typically top the list of the most romantic holidays but it’s a great occasion to celebrate as a couple. Coordinated costumes are a clever way to ensure you spend ample time with your sweetie on Halloween night. You’ll be the life of the party as you flaunt your costumes and make fun memories together. Continue reading “How to celebrate Halloween with your “Boo”” »

“While not a traditional approach to chivalry, suggesting a couple’s costume can be a romantic gesture,” says Lida Elias, a creative date planner and CEO at Toronto-based Save My Date. “It shows a level of commitment. When you display your coupledom to the world with a couple’s costume, it’s a pretty big sign to let others know you’re taken.”

In fact, a Halloween survey from romantic social network Zoosk.com showed that couple’s costumes will spook other suitors; 87% of women and 81% of men take coordinated costumes as a sign that someone is taken and wouldn’t approach them or would be very cautious.

Whether it’s your first Halloween together or your fifteenth, here are some tips to keep in mind when planning a couple’s costume:

Are you both Halloween buffs?

“Let’s face it; sometimes opposites attract and only one of you will be really enthused about the idea of dressing up,” says Elias. “If this is the case, opt for a couple’s costume that can be pulled off with one partner doing most of the heavy-lifting.”
For example:

  • Barbie and Ken: Slacks, a button up and a bit of hair gel is all you need to pull off Ken if you have an obvious platinum blond and hot-pink Barbie.
  • Will and Kate: If you pull off Prince Charming with full military garb, a brunette in a sophisticated dress and pumps can be a clear Kate.

These costumes don’t require too much effort to pull together, but you’ll look great together on Halloween night.

You’re committed but do you really want to be attached?

People may say the two of you are “attached at the hip,” but it will be a new experience to literally be in the same costume. Think practically before getting carried away with a costume idea.

“Do you really want to spend the whole night together?” poses Elias. “How will you navigate bathroom breaks? If you don’t feel comfortable discussing those logistics and possibly getting caught in some awkward moments, don’t confine yourselves to just one costume for the evening!”

If things are getting serious and you’re ready for the commitment of a shared costume, they can be pretty comical. Some costumes will afford you some independence if you need to slip away from your partner for a bit. For example:

  • Pigs in a blanket: All you need to pull off this laughable look are a couple of plastic pig noses, pink clothing, curly tails and a large blanket around the two of you to keep you cozy all night long.
  • Peas in a pod: Dress head-to-toe in green attire and attach green balloons down the front of your outfit. Have your sweetie wear an oversized green jacket and give you bear hug to demonstrate the full effect. Not only is this a hilarious costume, but you’ll have an excuse not to leave each other’s side.

Do you want to make a statement? 

If you’re in a budding romance, or trying to get there, beware of suggesting something too goofy because it can backfire and land you in the “friend-zone.”

“While your goofy get-up may be a hit at the party, it’s not the best way to demonstrate that you want to be a romantic couple. Instead suggest costumes that would work as individual costumes, but you want to do together to let the world know you’re a pair, for instance a pair of 50s mobsters or a cowgirl and cowboy.”

If you’ve already made your romantic intentions crystal clear, the following costumes are a good way to share a laugh looking ridiculous together:

  • Bacon and eggs: Glue a circle of yellow fabric to a white tunic for your egg. For bacon, cut long strips of dark red or brown felt and glue together in a squiggly rectangle to a black leotard. You’ll end up with a sizzling combo costume that’s sure to please!
  • Peanut butter and jelly:  Cut out two pieces of poster board in the shape of sliced bread, then tie them together with string so you can wear them like a vest. One person dresses in brown and spreads some brown paint on their bread to be peanut butter. Do the same with a red outfit and paint for jam. Last step? Hug! (once the paint is dry!).

About the Zoosk Halloween Survey
Data based on responses from 522 Canadian singles, which was collected through an online poll at Zoosk.com in October 2011.

About Zoosk
Zoosk is the romantic social network that helps members create and share their romantic journeys, with millions of members from around the globe enjoying the service each month. Zoosk provides members at different stages of their romantic journey with a fun and social set of tools such as Romantic Moments, Couple Profiles, and the Personals application. Members can easily access Zoosk’s services from its website, its Facebook app, mobile devices, and a downloadable desktop application. Zoosk is available in 25 languages and has members in more than 70 countries. Founded in 2007 by Shayan Zadeh and Alex Mehr, Zoosk, Inc. is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.

Oct
01

News | 2012

Paradigm PR #18 on the 2012 W100 ranking

TORONTO, ON, October 1, 2012 — For the second consecutive year, Paradigm Public Relations has the honour of being named to the PROFIT W100 ranking at number 18.   The 14th annual W100 is the ranking of Canada’s Top Female Entrepreneurs, produced by PROFIT and Chatelaine. Continue reading “Paradigm PR #18 on the 2012 W100 ranking” »

Paradigm Public Relations is an independent brand marketing communications agency based in Toronto and owned by Tracey Bochner and Michael Abbass.  The agency was ranked 18th on the 14th annual PROFIT W100 ranking, reflecting the agencies 476% growth over the past three years.

At five years of age, Paradigm has grown from two to 26 employees with a client roster that includes TD Bank Group, Energizer Personal Care, HTC, PokerStars.net and Timex.

“The women of the W100 offer 100 shining examples of Canadian entrepreneurship,” said Ian Portsmouth, Publisher and Editor-in-Chief of PROFIT. “They have achieved their elite status by creating valued products and services, applying deft management skills and exercising the determination required to succeed in today’s business environment.”

Ranking Canada’s Top Female Entrepreneurs on a composite score based on the size, growth rate and profitability of their businesses, the W100 profiles the country’s most successful female business owners.  Published in the November issues of PROFIT and Chatelaine magazines and online at www.PROFITguide.com and chatelaine.com, the W100 is Canada’s largest annual celebration of entrepreneurial achievement by women.

About PROFIT Magazine:
PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 30 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. PROFIT is owned and operated by Rogers Media Inc., a division of Rogers Communications. Visit PROFIT online at www.PROFITguide.com.

About Chatelaine and chatelaine.com:
The country’s leading women’s media brand, Chatelaine makes “Everyday Extraordinary” for Canadian women and has been doing so for more than 84 years.  Today, Chatelaine is a five-platform brand; available on television, tablet and smartphone, plus in print and online.  Chatelaine has a lively presence on social media sites, and Chatelaine.com is Canada’s most engaged digital community for women 18+.  With a team of “extraordinary” experts, Chatelaine brings together the very best of food (from The Chatelaine Kitchen), style, décor health and real life for women who want to look good, do good, feel great and make every day a little bit special.  Chatelaine is owned and operated by Rogers Media Inc., a division of Rogers Communications.

About Paradigm Public Relations:
Paradigm Public Relations is a Toronto-based, full-service agency specializing in brand marketing communications, content marketing and corporate communications.  Its clients include BSH Home Appliances, Energizer Personal Care, HTC, NBA Canada, PokerStars.net, Timex and TD Bank Group.

Aug
29

News | 2012

Paradigm PR marks 5th anniversary with third PROFIT HOT 50 ranking

TORONTO, ON, August 29, 2012 — For the third consecutive year, Paradigm Public Relations has the honour of being named to the PROFIT HOT 50.   The PROFIT HOT 50 is the definitive ranking of Canada’s top new growth companies. Continue reading “Paradigm PR marks 5th anniversary with third PROFIT HOT 50 ranking” »

Five-year old Paradigm Public Relations was ranked 47 on the 13th annual PROFIT HOT 50 ranking, reflecting the agencies 148% growth over the past two years.

A brand marketing communications agency based in Toronto, Paradigm has grown from two to 24 employees with a client roster that includes TD Bank Group, Energizer Personal Care, HTC, PokerStars.net and Timex.  Paradigm was one of just eight marketing services companies to make the PROFIT HOT 50 list.

“A talented and diverse group of entrepreneurs have built this year’s HOT 50 companies,” says Ian Portsmouth, Publisher and Editor-in-Chief of PROFIT. “Their creativity and ambition spell a bright future for their businesses, and point the way to success in Canada’s ever-challenging economy.”

Published in the October issue of PROFIT magazine and online at PROFITguide.com, the PROFIT HOT 50 ranks young firms by two-year revenue growth.

About PROFIT Magazine:
PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 30 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at www.PROFITguide.com.

About Paradigm Public Relations:
Paradigm Public Relations is a Toronto-based, full-service agency specializing in brand marketing communications, content marketing and corporate communications.  Its clients include BSH Home Appliances, Energizer Personal Care, HTC, NBA Canada, PokerStars.net, Timex and TD Bank Group.

Jul
04

News | 2012

Préparez-vous à tout plein de bisous!

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Vendredi, c’est la Journée mondiale du baiser

Pour célébrer, le réseau social romantique Zoosk.com dévoile les résultats de son Rapport canadien sur les baisers Continue reading “Préparez-vous à tout plein de bisous!” »

TORONTO (le 4 juillet 2012) – Partout au pays, on préférerait faire aller un peu plus nos lèvres. De fait, neuf personnes sur dix souhaiteraient que leur partenaire prenne plus souvent l’initiative de les embrasser, selon le Rapport canadien sur les baisers compilé par le réseau social romantique Zoosk.com, qui a sondé 13 000 de ses membres célibataires ou en couple à l’échelle du monde entier. Ce rapport, diffusé pour célébrer la Journée mondiale du baiser ce vendredi 6 juillet, met en lumière les habitudes de baisers dans notre culture de même que nos types de baisers préférés et nos plus grands éteignoirs au moment d’échanger un baiser, en public comme dans l’intimité.

« Le baiser est un indicateur de l’intensité de la chimie qu’il y a entre deux personnes », affirme Shannon Tebb, experte en fréquentations et en relations, entremetteuse et coach de vie diplômée. « Un baiser rempli de chimie mène souvent à un moment d’intimité physique passionné, une composante clé d’une saine relation romantique. La beauté du baiser est la capacité qu’il nous offre d’exprimer notre affection sans dire un mot. »

Pour aider les « bécoteux » d’ici à se mettre dans l’esprit, Mme Tebb leur offre quelques trucs pour célébrer cette grande Journée mondiale du baiser :

Conseils pour un baiser sans pareil :

  • Un baiser engendre bien plus de réciprocité quand votre partenaire s’en attend, question de ne pas le prendre au dépourvu. Une attaque surprise est géniale au grand écran, mais les acteurs ont des scénarios! Dans la vraie vie, il est préférable d’y aller plus mollo.
  • Un baiser devrait être doux et tendre. Penchez légèrement la tête pour éviter un accrochage de nez et fermez les yeux.
  • Débutez  lentement, puis augmentez le tempo si le désir se fait sentir.
  • Une haleine fraîche est un élément clé d’un bon baiser. Assurez-vous de toujours avoir de la gomme, des bandes rafraîchissantes ou des menthes à porter de la main.
  • Humectez régulièrement vos lèvres pour les garder bien douces et fin prêtes pour un baiser. Mesdames, laissez un petit moment s’écouler entre l’application d’un brillant ou d’un rouge à lèvres et un baiser.
  • Utilisez vos mains et vos bras pour caresser le visage ou les cheveux de votre partenaire lors d’un baiser ou pour l’enlacer. Il peut être très sensuel de toucher ou d’être touché lors d’un baiser.

Cliquez ici pour consulter l’intégrale du Rapport canadien sur les baisers.

À propos de Zoosk

Zoosk est le réseau social romantique qui aide ses membres à créer et à partager leur histoire romantique. Chaque mois, des millions de membres de partout dans le monde profitent de ce service. Zoosk offre à ses membres à différents stades de leur histoire romantique un ensemble d’outils sociaux et amusants comme les Moments romantiques, les Profils de couple et l’application Personnelle. Les membres peuvent accéder facilement aux services de Zoosk par le biais de son site Web, d’une application Facebook, de leur téléphone mobile ou d’un logiciel de bureau téléchargeable. Zoosk est offert en 25 langues et ses membres proviennent de plus de 70 pays. Fondé en 2007 par Shayan Zadeh et Alex Mehr, Zoosk, Inc. est basé à San Francisco et appuyé par Canaan Partners, Bessemer Venture Partners et ATA Ventures.

Jul
04

News | 2012

Pucker Up! Friday is International Kissing Day

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– In celebration, romantic social network Zoosk.com releases Canadian Kissing Report

TORONTO (July 4, 2012) – Canadians would appreciate a little more “lip service.” Nine-in-ten say they wish their partner would take the initiative to kiss more, according to the Canadian Kissing Report compiled by romantic social network Zoosk.com, which surveyed 13,000 members around the world – including those who are in a relationship, as well as singles. The report, released in celebration of International Kissing Day, this Friday, July 6th, shines light on kissing in Canadian culture and reveals Canadians’ favourite types of kisses and their biggest kissing turn-offs. Continue reading “Pucker Up! Friday is International Kissing Day” »

“Kissing is that initial indicator that shows how much chemistry you have for one another,” says Shannon Tebb a dating and relationship expert, matchmaker and certified life coach. “Great kissing chemistry often leads to passionate physical intimacy, which is a key component for a healthy romantic relationship. The beauty of kissing is that one can show affection for the other without saying a word.”

To help Canadians get in the spirit of the holiday, Tebb gives her top kissing tips.

Kissing Tips:

  • A kiss is more easily reciprocated if your partner is aware that you are coming and you don’t catch them off guard. A surprise attack may work in movies, but actors have scripts! In real life, it’s best to move in slowly.
  • Kissing should be soft and gentle, tilt your head slightly to avoid bumping noses and close your eyes.
  • Start the kiss off slowly, and then build up to a faster pace if desired.
  • Always have fresh breath, so keep gum, breath strips or mints handy.
  • Moisten your lips regularly so they are nice and kissable. But ladies – don’t kiss too soon after applying lip gloss or lip stick.
  • Use your hands and arms to caress your partner’s face or hair while kissing or to embrace. It can be very sensual to touch or to be touched while kissing someone.

Please click through for the full Canadian Kissing Report.

About Zoosk

Zoosk is the romantic social network that helps members create and share their romantic journeys, with millions of members from around the globe enjoying the service each month. Zoosk provides members at different stages of their romantic journey with a fun and social set of tools such as Romantic Moments, Couple Profiles, and the Personals application. Members can easily access Zoosk’s services from its website, its Facebook app, mobile devices, and a downloadable desktop application. Zoosk is available in 25 languages and has members in more than 70 countries. Founded in 2007 by Shayan Zadeh and Alex Mehr, Zoosk, Inc. is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.

May
24

News | 2012

Le fait que le CH ne fasse pas les séries serait-il bénéfique pour les couples d’ici?

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TORONTO (Le 24 mai 2012) – C’est reconnu, les Québécois ont le CH tatoué sur le cœur. Mais leur histoire d’amour avec tout ce qui se passe sur la patinoire met parfois leur vie sentimentale sur la glace. Selon le sondage sur les séries éliminatoires mené par le réseau social romantique Zoosk.com, le fait que notre équipe préférée ne se rende pas en séries a un effet bénéfique sur les couples québécois. Même dans les couples où tous les deux ont regardé les séries éliminatoires de hockey, un quart d’entre eux affirment voir très rarement leur partenaire durant les séries, car leur fan fini est littéralement scotché devant la télé. Continue reading “Le fait que le CH ne fasse pas les séries serait-il bénéfique pour les couples d’ici?” »

Bien que 62 % des Québécois en couple ait répondu qu’ils appréciaient regarder les séries en compagnie de leur partenaire de vie, le sondage révèle que, pour un nombre significatif de couples québécois, la fièvre du hockey peut mettre leur relation en échec. Selon le sondage sur les séries éliminatoires mené par Zoosk, parmi les gens en couple qui regardent le hockey, 24 % affirment que leur partenaire les ignore en faveur du hockey, 16 % affirment que leur partenaire les ignore et que ce comportement les irrite vraiment. Près d’un tiers (31 %) des répondants québécois en couple ont affirmé que le fait que moins d’équipes canadiennes se soient rendues en séries cette année a diminué grandement le nombre de chicanes de couple à propos de la fréquence d’écoute de matchs à la télé.

« Je crois que la plupart des Québécois sacrifieraient volontiers quelques soirées en amoureux pour voir leur équipe revenir à Montréal avec la Coupe Stanley », affirme Shannon Tebb, coach de vie diplômée et experte en fréquentations et relations pour Zoosk.com. « Comme nous sommes loin de la coupe cette année, les Québécois pourront trouver réconfort ce printemps dans d’autres centres d’intérêt, tels que les personnes chères dans leur vie. »

Les célibataires devront trouver une autre façon de briser la glace

C’est une autre histoire pour les célibataires, puisque la majorité croit qu’il est facile de briser la glace en parlant des séries. Deux tiers des gens sondés à travers le pays affirment que les séries leur donnent automatiquement un sujet commun de discussion au moment d’entamer la conversation entre célibataires et 50 % affirment qu’un match des séries rend l’atmosphère propice aux rencontres entre célibataires dans les bars ou les pubs.

« Il est plutôt facile d’entreprendre une conversation si votre équipe joue en séries, mais je ne crois pas que le manque d’équipes canadiennes en séries affecte les rencontres entre célibataires. Ces derniers devront tout simplement faire preuve de plus de créativité au moment d’aborder un étranger », affirme Mme Tebb. « Les Leafs n’ont pas fait les séries depuis des années et les célibataires torontois n’ont pas pour autant cessé de se courtiser! »

À propos du sondage sur les séries éliminatoires mené par Zoosk :

Du 19 au 20 avril 2012, un sondage en ligne a été mené auprès d’un échantillon de 1001 Canadiens adultes, incluant 250 au Québec, qui sont aussi membres du panel du Forum Angus Reid. La marge d’erreur – qui mesure la variabilité de l’échantillon – est de +/- 3,09 %, 19 fois sur 20. L’échantillon a été pondéré par âge, sexe et région, éducation (et langue au Québec) selon les plus récentes données du recensement. Toute disparité dans ou entre les totaux résulte d’un arrondissement.

À propos de Zoosk

Zoosk est le réseau social romantique qui aide ses membres à créer et à partager leur histoire romantique. Chaque mois, des millions de membres de partout dans le monde profitent de ce service. Zoosk offre à ses membres à différents stades de leur histoire romantique un ensemble d’outils sociaux et amusants comme les Moments romantiques, le Profil de couple et l’application Personnelle. Les membres peuvent accéder facilement aux services de Zoosk par le biais de son site Web, d’une application Facebook, de leur téléphone portable ou d’un logiciel de bureau téléchargeable. Zoosk est offert en 25 langues et ses membres proviennent de plus de 70 pays. Fondé en 2007 par Shayan Zadeh et Alex Mehr, Zoosk, Inc. est basé à San Francisco et appuyé par Canaan Partners, Bessemer Venture Partners et ATA Ventures.

May
24

News | 2012

With Canadian teams out of the playoffs, Canadians finally see some “action”

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TORONTO (May 24, 2012) – Canadians may be passionate hockey fans – but their love affair with on-ice action sometimes puts a freeze on their love life.  According to a Playoff Poll by romantic social network Zoosk.com, a lack of Canadian teams in the playoffs could have actually been a good thing for Canadian couples. Even in couples where both parties have watched playoff hockey, one in five women polled agree that their partner ignores them in favour of the playoffs. Continue reading “With Canadian teams out of the playoffs, Canadians finally see some “action”” »

While two-thirds of Canadians in a relationship polled enjoy watching the playoffs with their significant other, the survey indicates for a significant number of Canadian couples, the focus on hockey can put a strain on their relationship.  According to the Zoosk Playoff poll, among women polled who were in relationships and watch hockey, 15% agree that their partner becomes obsessed with playoffs and it’s annoying and one-quarter say that fewer Canadian teams in the playoffs this year have meant less conflict in their relationship when it comes to watching too much hockey.

“I think most Canadians would happily sacrifice a few date nights to watch a team bring the Cup back to Canada,” says Shannon Tebb, Certified Life Coach and Dating and Relationship expert for Zoosk.com. “That won’t be happening this year so at least there is a bit of a silver-lining in that people can concentrate on the other loves in their life this spring.”

Singles will need to find another ice breaker:

It’s a different story for singles as the majority of Canadians think the playoffs are a good ice breaker. Two-thirds say the playoffs automatically give them something in common to talk about when talking to other singles and 50% say the playoffs provide a good atmosphere to meet singles out at bars or pubs.
“If your team is in the playoffs, it’s a pretty easy conversation starter, but I don’t think the lack of Canadian teams should affect singles too much. They’ll just have to be a bit more creative in their opening lines,” says Tebb. “It’s been years since the Leafs have made the playoffs, but Torontonians still manage to date!”

About the Zoosk playoff Poll:

From April 19th to April 20th 2012, an online survey was conducted among a sample of  1,001 Canadian adults who are also Angus Reid Forum panel members. The margin of error — which measures sampling variability — is +/- 3.09%, 19 times out of 20. The sample was balanced by age, gender and region, education (and language in Quebec) according to the most recent census data. Discrepancies in or between totals are due to rounding.

About Zoosk:

Zoosk is the romantic social network that helps members create and share their romantic journeys, with millions of members from around the globe enjoying the service each month. Zoosk provides members at different stages of their romantic journey with a fun and social set of tools such as Romantic Moments, Couple Profiles, and the Personals application. Members can easily access Zoosk’s services from its website, its Facebook app, mobile devices, and a downloadable desktop application. Zoosk is available in 25 languages and has members in more than 70 countries. Founded in 2007 by Shayan Zadeh and Alex Mehr, Zoosk, Inc. is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.

Apr
27

News | 2012

Paradigm PR wins 14 PR industry awards, including nine ACE Awards

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-Toronto-based public relations agency has received 39 industry awards since it opened in 2007-

Toronto, ON, April 27, 2012 – Paradigm Public Relations, a brand marketing public relations agency, took home nine awards at the annual Canadian Public Relations Society (CPRS) Toronto ACE Awards on April 26, including four Silver awards and five bronze awards. Combined with an additional five awards the agency will pick up at next month’s IABC Ovation Awards, the nine ACE Awards will give Paradigm a total of 39 industry awards in its five-year existence. Continue reading “Paradigm PR wins 14 PR industry awards, including nine ACE Awards” »

Paradigm was recognized with CPRS ACE Awards for campaigns executed on behalf of its clients, including a Silver award for its Molson Canadian Red Leaf campaign, a Silver award for its Tenderflake Year of the Pie campaign, Silver and Bronze awards for its Timex Originals campaign, a Silver award for its mortgage advice campaign with TD Bank Group and two Bronze awards for its unique e-recycling campaign with TD Bank Group.

“These awards are a testament to an amazing roster of clients and the creative, engaging and inspiring campaigns they allow our talented staff to execute on their behalf,” said Tracey Bochner, APR, president. “We’re committed to producing only the absolute best for the organizations we work for and it’s an honour to receive this recognition of our efforts from both CPRS and IABC.”

The agency will also receive five IABC Ovation Awards at a ceremony in Toronto on May 30, including Excellence in Media Relations Awards for its TDI Renter’s Insurance campaign and its Tenderflake Year of the Pie campaign. It will also receive Merit Awards for its Molson Canadian Red Leaf, TD E-Recycling and TDI Renter’s Insurance campaigns.

These accolades are just the latest for the fast-growing agency. Paradigm was also named to the PROFIT HOT 50 as one of Canada’s top new growth companies in each of the last two years (Paradigm placed number 6 in the 2010 ranking and number 28 in 2011). This growth is also evident in the expansion of the business itself: in a little less than five years, Paradigm’s staff has grown to a current total of 23.

About Paradigm Public Relations
Paradigm Public Relations is a Toronto-based, full-service public relations agency specializing in brand marketing communications, corporate communications and issues management. Opened in 2007, its clients include TD Bank Group, Energizer Personal Care, BSH Home Appliances, Molson Coors, HTC and PokerStars.net. . Its creative and experienced staff have developed award-winning campaigns for clients in a variety of sectors including financial services, food, consumer packaged goods, fashion, beauty and sports marketing. Paradigm prides itself on developing creative solutions, delivering results that exceed expectations and providing outstanding client service.

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