Hey girls, Playtex® is giving you the confidence to Play On™ at any time of the month!

Hey girls, Playtex® is giving you the confidence to Play On™ at any time of the month!

150 150 Paradigm PR

Playtex

Playtex® introduces new Playtex® Sport® Combo packs,

Playtex® Sport® Pads and Playtex® Sport® Liners

TORONTO (May 11, 2015) – Get the A. Make the team. Sing in the band. Whatever your goal, the Playtex® Feminine Care brand believes nothing should hold you back, including your period. This month, Playtex® is introducing Playtex® Sport® Combo packs, Playtex’s first tampon plus pad or tampon plus liner combination packs available in Canada. Featuring the popular Playtex® Sport® Tampons along with the new Playtex® Sport® Pads or Playtex® Sport® Liners, these combination packs make it easy for young women to pick the protection they want and gives them the confidence to play on!

“We developed the Playtex® Sport® Combo pack because we identified a need to provide young women – and especially girls who recently started their period – with multiple feminine care products in one convenient package,” says Christine Jew, Brand Manager, Energizer Canada. “The new Playtex® Sport® Combo pack is ideal for girls in the process of discovering what products best suit their needs and it also appeals to the many women who use multiple formats during that time of the month.”

For girls who like to use pads and liners, the new Playtex® Sport® Pads and Liners offer a FlexFit™ design that moves with the body, OdorShield™ technology that neutralizes odours before they start, and Qwik-Dry™ technology that quickly pulls in fluid and wicks moisture away. There’s Sport Level Protection™ for any way you play!

This summer, Playtex® Sport® is celebrating young women across Canada with an Instagram contest that asks girls to show how they Play On™. For additional information, follow us on Instagram at @PlayOnCanada and visit WWW.PLAYTEXPLAYON.CA.

Playtex Sport

The new Playtex® Sport® Combo packs, Playtex® Sport® Pads and Playtex® Sport® Liners are available alongside the popular Playtex® Sport® Tampons at major drug, mass and grocery retailers across Canada – prices range from $4.99 to $8.99 (suggested retail prices). For more information on Playtex® Sport®, visit WWW.PLAYTEXPLAYON.CA or follow us on Twitter at @PlayOnCanada or Facebook at FACEBOOK.COM/PLAYTEXPLAYON.

About the Playtex® Feminine Care Brand

The Playtex® Feminine Care brand believes that nothing should hold women back, including their periods.  That is why Playtex® Sport® and Playtex® Gentle Glide® tampons are the only tampons that feature a 360° Protection® tampon design to fit the life women want to live.  Developed for women who lead busy and active lives, Playtex® tampons offer multiple levels of absorbencies to give women confidence and freedom in everything they do.

About Energizer Personal Care®

A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri.  Energizer Personal Care markets products in over 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands.  Playtex® and all other trademarks are licensed or owned by Energizer or its affiliates.

 

For more information, please contact:

Jessica Squibb / Anna Weigt-Bienzle

Paradigm Public Relations

416-413-5201 / 416-413-5111

jsquibb@paradigmpr.ca / abienzle@paradigmpr.ca