She also has extensive experience in issues and crisis management, corporate communications and community relations.
Tracey has worked with some of Canada’s top companies and brands including TD, Energizer Personal Care, Toys “R” Us, Canada, and Tenderflake.
Tracey is a founding member and former Chair of the Canadian Public Relations Society (CPRS) Measurement Committee, the volunteer group responsible for creating the Media Relations Rating Points (MRP) system, which is now the Canadian standard for the measurement of editorial media coverage.
She is an avid cyclist and every summer watches the Tour de France with her husband and young son on their custom made triplet-bike.
Tracey has been recognized by public relations associations with several awards including the 2007 Canadian Public Relations Society’s Lamp of Service for her work on behalf of the CPRS Measurement Committee and the 2004 CPRS Toronto PR Professional of the Year.