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Tracey Bochner

Tracey brings more than 15 years of public relations agency experience to Paradigm. Her expertise is in brand marketing communications for financial services, food and beverage, sports, fashion and beauty, and consumer products clients.

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She also has extensive experience in issues and crisis management, corporate communications and community relations.

Tracey has worked with some of Canada’s top companies and brands including TD, Energizer Personal Care, Toys “R” Us, Canada, and Tenderflake.

Tracey is a founding member and former Chair of the Canadian Public Relations Society (CPRS) Measurement Committee, the volunteer group responsible for creating the Media Relations Rating Points (MRP) system, which is now the Canadian standard for the measurement of editorial media coverage.

She is an avid cyclist and every summer watches the Tour de France with her husband and young son on their custom made triplet-bike.

Tracey has been recognized by public relations associations with several awards including the 2007 Canadian Public Relations Society’s Lamp of Service for her work on behalf of the CPRS Measurement Committee and the 2004 CPRS Toronto PR Professional of the Year.

Michael Abbass

Starting his day with a Tim Hortons coffee and a morning read of sports blogs, Michael is fuelled by a healthy dose of caffeine and the latest on sports and pop culture in order to focus on creative solutions to meet client needs.

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He has developed and managed creative and innovative programs for some of Canada’s leading brands, such as Molson, HTC, Tim Hortons and PokerStars. With more than 15 years of experience in the industry, he is often asked by media to provide his expert analysis of corporate communications issues.

Throughout his career, Mike has been recognized with many industry awards and in 2010 was named CPRS Toronto PR Professional of the Year. He was a founding member of the CPRS Measurement Committee, the group responsible for developing the Media Relations Rating Points (MRP) system, which is now the Canadian standard for the measurement of editorial media coverage.

Mike looks forward to the work week as a way to unwind from Sunday afternoons spent watching Tony Romo throw critical interceptions. He also enjoys playing golf and shuttling his two boys between hockey, soccer and golf lessons.

Diane Bellissimo

Honing her skills as a magazine editor before making the transition to PR more than 10 years ago, Diane is the resident expert on possessives and punctuation.

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Diane coaches staff at Paradigm on developing compelling story angles and writing solid copy, and believes no office is complete without Words into Type, a trusted classic from her editing days at Style at Home.

In her agency life, she has developed and managed brand marketing programs for clients such as Tim Hortons, TD, BSH Home Appliances and Molson. She also worked in corporate communications at Maple Leaf Foods, where she managed internal and external communications for organizational change initiatives, corporate reputation and issues management.

Diane likes to keep things simple — which explains why her wardrobe is completely inapt for Paradigm’s Fashion Fridays. She’s amazed by what Paradigmers manage to pull out of their closets each week.

Carolyn Abbass

Here’s the story: after 15 years working in both agency and as an independent freelancer, Carolyn brings an extensive media relations background to Paradigm.

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She mentors staff on techniques to appropriately present clients’ stories in order to successfully generate quality media coverage and engage with the target audience.

Carolyn specializes in brand marketing communications for sports, consumer packaged goods and financial services clients. Her work has been recognized by public relations associations with multiple awards over her career including the CPRS Toronto Best in Show Award and the IABC Ovation People’s Choice Award. Carolyn is a member of the Humber College Public Relations Advisory Committee.

Paradigm is truly a family business for Carolyn. In addition to working with her husband, Michael, their two sons regularly contribute by testing out the latest and greatest toys from Toys“R”Us. If running after two boys wasn’t enough of a work out, Carolyn also plays tennis regularly.

Bailey Dougherty

Bailey knows how to make a scene. She joined Paradigm to grow and develop the event and experiential division.

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For more than a decade, she has worked with top brands to create connections with consumers through remarkable, head-turning experiences, and she understands how PR and experiential marketing work together to reach consumers.

Whether it’s transforming a Tim Hortons restaurant into a winter chalet overnight to help Canadians share their warm wishes for the holidays, or creating an oversized Schick Xtreme3 mechanical razor for consumers to understand how the razor flexes and pivots, Bailey understands the importance of a memorable consumer engagement. Over the course of her career, working on countless activations, she has learned to plan and prepare for everything. Don’t be fooled by the car seat, her car is a fully stocked event kit.

From the big picture goals to the details required for flawless execution, Bailey is passionate about bringing consumer events to life.