Television ad for BetRivers sports book launch in Canada campaign called “Winter Sports Explained.”


Launching online gaming in Ontario

Climate Proof Canada

Climate Resilience Advocacy Campaign

Insurance Bureau of Canada

Alberta Auto Insurance Campaign


Home Buyer Sentiment Campaign


Welcome to Paradigm: a PR, Digital, Experiential and Creative Agency

We’re a Toronto-based full services marketing agency that delivers high-performing public relations programs, digital marketing solutions, experiential marketing campaigns and award winning creative. Our roots in storytelling seamlessly integrate with advertising, digital marketing strategy, and experiential marketing, while never losing sight of the power of public relations to protect brand reputation. To that end, we have a skilled team of corporate communicators who can manage issues when needed.

In short, we’re a team of multidisciplinary experts who work together to bring smart solutions for our clients. We believe in excellent client service and measurable results and we don’t settle for less.

Public Relations

We’re a leading Toronto PR agency and corporate communications agency, specializing in media relations, influencer relations, and social media marketing. Since Paradigm opened its doors, our team has been delivering national and regional media relations results for our clients, whether it’s through campaigns or always-on media pitching.

Our media relations team has extensive experience pitching business and lifestyle media in national and regional print and broadcast outlets. And we also coordinate sponsored opportunities, including national TV tours, print and digital advertorial and radio segments. Our public relations team consists of expert writers who ensure that a brand’s communications tell a cohesive story that aligns with your business objectives and speaks to both external and internal audiences. To that end, Paradigm is a top corporate communications agency, developing brand messaging that integrates with all communications channels across stakeholder groups. We lead media training sessions for executives to deliver high-impact organizational narratives. From speechwriting to presentation development, we ensure that executives are set up for success at conferences and events.  As one of Canada’s top public relations firms, we are skilled at developing thought leadership narratives that inspire audiences and break the mold in their approach to content

We also have deep expertise in social media management and influencer marketing, helping brands build awareness and drive sales by developing strategic content plans and finding the right influencer partners. We manage social media marketing from content strategy to community management, with the goal of building your brand.

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Digital Marketing

Paradigm is a digital marketing agency based in Toronto, creating breakthrough digital marketing strategies that tell your brand story and drive engagement with your audience. We continuously analyze industry trends and data to develop insights to build impactful and compelling digital marketing campaigns and content strategies.

From social media marketing and content marketing to influencer whitelisting, search engine optimization and digital video production, including scriptwriting, we offer a full suite of digital marketing services. We ensure your message is delivered to the right audience at the right time.

As a full service marketing agency, we approach digital marketing with a cohesive lens, ensuring that campaign elements work together with traditional public relations and/or experiential marketing tactics to meet all program objectives. Our digital marketing services help brands foster a connection with their target audiences, grow their online communities, and share their core values in a way that is both meaningful and engaging. We use content marketing to help clients exceed their business and communications objectives. We develop detailed digital media strategies and offer media buying, web design, search marketing and publisher partnerships.  As one of Toronto’s best digital marketing agencies we are also experts in influencer marketing and ensure that each partnership delivers on the brand’s communications objectives, whether that’s increasing brand awareness, supporting product promotion or driving directly to sales.

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Experiential Marketing

Paradigm is a skilled event agency and experiential marketing agency that creates one-of-a-kind brand experiences and promotional events worth sharing. Paradigm is a skilled event agency and experiential marketing agency that creates one-of-a-kind brand experiences and promotional events worth sharing.

We build brand stories by connecting brands with their target audience through custom events, product sampling, in-store demonstrations, mobile tours, conference booths, sponsorship activation and more. We manage all experiential production, including custom displays and custom builds of all sizes, and we train our national roster of brand ambassadors to deliver best-in-class brand experiences for target audiences. Our creative experiential marketing campaigns and event marketing campaigns are brought to life with our team’s unrelenting focus on detail and process for meticulous execution. All our experiential marketing campaigns are executed in-house to maintain consistency and control. Our creative studio manages the design elements, and our team of project managers and onsite managers ensure that the results are flawless and on budget. Our long-standing relationships with vendors allow us to provide fast, responsive solutions for branded collateral and production elements.

As one of Canada’s top experiential marketing agencies, we believe that experiential marketing and brand experiences are a key part of integrated marketing campaigns, adding an element that generates more media coverage, more social engagement, and more owned content for brand building. As an event agency, our media and influencer events are second to none. We create bespoke experiences, often featuring custom installations and full venue transformations. Our creative team builds brand events as extensions of the brand’s overall marketing objectives, and we ensure that events are completely aligned with media relations and influencer marketing strategies for a holistic, elevated brand experience. We also offer virtual and hybrid event experiences and can manage online events from ideation to execution.

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Creative Services

Paradigm is a full-service Toronto-based creative agency that delivers high-impact brand marketing. Our creative services help tell your brand story and connect with audiences.

As an integrated marketing agency, we approach creative holistically, ensuring that our campaigns can be amplified across channels, whether it’s traditional public relations, or digital or experiential marketing. Paradigm’s deep roots in brand storytelling translate seamlessly to dynamic creative that’s on strategy, executed on budget and our PR-savvy approach ensures that brand reputation is protected in the process.

From digital to TV to out-of-home, our creative campaigns drive brand growth, rivalling ad agency output without the ad agency overhead. We develop award-winning creative campaigns with flexibility and speed, including a nimble, budget-friendly model for creating TV ads. In a 12 month period, we’ve been able to produce 44 original TV commercials for the Canadian and U.S. markets.  And we can do that at a significantly lower cost than the traditional advertising agency model. We keep strategy, creative direction and art direction all in house with our talented team to ensure quality and consistency, and we outsource the production to the best partner for the job. We work with a select roster of trusted partners and choose the one that best suits the scope, budget and timeline for each project.

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Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward our experiential marketing, digital marketing and PR teams have all had the same priority: make our clients happy. We work hard every day to earn our clients’ trust, and to keep it.

We’re Committed to our Clients.

We believe the best client-agency partnerships are built on open and honest communication, and trust. That’s why we show up for our clients every day, and they know they can count on us to provide the communications support they need.  We conduct a client survey each year, and 100% of our clients consistently say they would recommend us to a colleague.

We’re a Full-Service Communications Agency

Public Relations

From media relations and social media marketing to influencer relations, we thrive on developing creative ideas that build brands and complement the integrated marketing mix.

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Digital Marketing

From digital marketing strategy to content marketing to search marketing, we help brands connect with their target audiences.

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Creative Services

From digital to TV to out-of-home, our creative campaigns drive brand growth, rivalling ad agency output without the ad agency overhead.

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Experiential Marketing

We increase brand engagement with target consumers through custom events, experiential marketing campaigns, product sampling and unique brand experiences.

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We have a strategic process that gets results.

Awards Winning Campaigns

Paradigm has received more than xx awards for our public relations campaigns, digital marketing strategies and experiential marketing campaigns since it opening it’s doors in 2007. As one of Canada’s leading full-service marketing agencies, we have been recognized for our creative solutions, storytelling, integrated campaigns and outstanding results.

We take one step at a time

Whether we’re planning a year-long digital marketing strategy or on day promotional event, the process is the same.

Set Goals

The first step is always to hear from our client: what are their business goals and objectives? Our job is to ask questions to clarify and help us define and refine how public relations, digital marketing and experiential marketing fits inot the mix. As one of Canada’s leading full-service marketing agencies we believe an integrated mareting approach always works best.

Determine Strategy

We’ll ask ourselves: Who are the target audiences we need to reach?

Unleash Creativity

…we tap into the creativity of our team of public relations, digital marketing, experiential and content professionals.

Define Success

It’s different is ever situation, whether it’s an influencer marketing campaign or an event marketing campaign, we work with our client to determine wha the best benchmark for success will be.

Life at Paradigm

Anti-Racism, Diversity and Inclusion

Paradigm is a member of The Canadian Council of PR Firms, a national organization of leading public relations consulting agencies operating in Canada, and has collaborated with members on its Anti-racism, Diversity and Inclusion commitment. The commitment gives strategic actions to take to help eradicate racism, discrimination and inequity, both inside the public relations consulting industry and in its work with clients, stakeholders and society.

Kudos All Around.

Paradigm has received more than 125 public relations, digital and event awards since it opened its doors in 2007. We’ve been recognized for our creative solutions, cutting edge communications and outstanding results.

Just around the corner.


121 Bloor Street East
Suite 520
Toronto Ontario
M4W 3M5

Tracey Bochner


For general information:


Michael Abbass


For employment inquiries:

How to get here


Paradigm PR is located at Yonge and Bloor Station:

Walking Directions

Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East.

From the Gardiner Expressway

Exit at University Avenue and travel north, turn right onto Bloor Street until you reach 121 Bloor Street East.

Parking directions

Parking is available on 102 Bloor St. East., across the street at the Hudson Bay Centre on Bloor and further north on Church Street at 678 Church Street. There is a also a municipal parking lot on 20 Charles Street East.