Maui Jim

Media Event

About

Welcome to Paradigm

We’re a creative consumer public relations, digital marketing and experiential marketing agency based in Toronto, Canada. Our goal is simple: give our clients outstanding service and solid results. We won’t settle for less.

Digital Marketing

We create breakthrough digital marketing campaigns that tell your brand story and drive engagement with your audience.

Experiential Marketing

We create direct-to-consumer experiential marketing activations and brand experiences that people are compelled to share.

Public Relations

We love coming up with big marketing and public relations ideas that will make news for a brand, product or organization.

Digital

We create breakthrough digital campaigns that tell your brand story and drive engagement with your audience. We continuously analyze industry trends and data to develop insights to build impactful and compelling digital content strategies. From social media marketing, community management and content development, to influencer outreach and digital video production we ensure your message is delivered to the right audience at the right time.

Experiential

We create direct-to-consumer engagements and experiences that people are compelled to share. We help build brand stories by connecting with target consumers through custom events, product sampling and unique one-of-a-kind experiences. Our creative ideas are brought to life with our team’s unrelenting focus on detail and process for a flawless execution.

Public Relations

We love coming up with big, smart ideas that will make news for a brand, product or organization. From issues management and corporate communications to raising awareness for specific programs and new product launches, we work across Canada with all types of media. We have a team of expert writers who ensure that all of your communications tell ONE story that aligns with your communication and business objectives.

Outstanding client service is in our DNA.

Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward our experiential marketing, digital marketing and PR teams have all had the same priority: make our clients happy. We work hard every day to earn our clients’ trust, and to keep it.

Clients

We love our clients.

We conduct a client survey each year and in 2019, 100% of our clients said they would recommend us to a colleague – with 90% of those saying they would be “highly likely” to recommend.

Expertise

We’re a Well-Rounded Agency.

Brand Marketing

Brand marketing communications is our bread and butter. We thrive on developing creative ideas that are on strategy and complement the integrated marketing mix.

Learn More

Digital Marketing

From content development to influencer relations to community management, we help brands connect with their audiences in a meaningful way.

Learn More

Corporate Communications

Reputation management, issues and crisis management, employee communications, community relations, corporate social responsibility – we’ve done it all.

Learn More

Experiential Marketing

We help build brand stories by connecting with target consumers through custom events, experiential activations, product sampling and unique one-of-a-kind brand experiences.

Learn More

Approach

We take one step at a time.

Whether we’re planning for a year-long program or a small project, the process is the same.

Set Goals

The first step is always to hear from our client: what are their business goals and objectives? Our job is to ask questions to clarify and help us define and refine how public relations, digital marketing and experiential marketing fits into the mix. For consumer marketing mandates with a larger scope, an integrated marketing approach always works best.

Determine Strategy

Based on our client’s business objectives, agreed upon public relations, digital marketing and experiential marketing goals – and budget – our team will set out to develop a strategy to realize those goals. We’ll ask ourselves: Who do we need to reach? What’s our story? What are our key messages? How can we tell our story most effectively?

Unleash Creativity

Once our strategic roadmap is in place, we tap our integrated agency team’s creative power. We think big and we have fun with our divergent ideas. But, our facilitator is skilled at keeping the brainstorm on strategy so that we don’t veer off course. (Only sometimes, for our own amusement.)

Hone Ideas

With the brainstorm behind us, the core account team takes a critical look at the creative ideas within the context of strategy, budget, time and resources. This part of the process is about making the ideas workable. It involves refining, altering, or even creating new ideas. At the end of this creative refinement we are left with the tactics – the nuts and bolts of how our strategy comes to life and how our public relations, digital marketing and experiential marketing goals will be met.

Define Success

At this stage, we set specific, measurable public relations, digital marketing and experiential marketing objectives. How will we define success specific to this program? What are our quantitative and qualitative measures? It’s different in every situation, and we work with our client to determine what the best benchmark for success will be.

What our clients are saying.

Research

At Paradigm, our communications recommendations are informed by research into consumer trends, attitudes and behaviour. To see our latest research findings, sign up to be notified each time we post a new report.

Culture

Life at Paradigm.

Anti-Racism, Diversity and Inclusion

Paradigm is a member of The Canadian Council of PR Firms, a national organization of leading public relations consulting agencies operating in Canada, and has collaborated with members on its Anti-racism, Diversity and Inclusion commitment. The commitment gives strategic actions to take to help eradicate racism, discrimination and inequity, both inside the public relations consulting industry and in its work with clients, stakeholders and society.

Awards

Kudos All Around.

Paradigm has received more than 125 public relations, digital and event awards since it opened its doors in 2007. We’ve been recognized for our creative solutions, cutting edge communications and outstanding results.