Television ad for BetRivers sports book launch in Canada campaign called “Winter Sports Explained.”

BetRivers

Launching online gaming in Ontario

Climate Proof Canada

Climate Resilience Advocacy Campaign

Insurance Bureau of Canada

Alberta Auto Insurance Campaign

RBC

Home Buyer Sentiment Campaign

About

Welcome to Paradigm: a PR, Digital, Experiential and Creative Agency

We’re a Toronto-based full services marketing agency that delivers high-performing public relations programs, digital marketing solutions, experiential marketing campaigns and award winning creative. Our roots in storytelling seamlessly integrate with advertising, digital marketing strategy, and experiential marketing, while never losing sight of the power of public relations to protect brand reputation. To that end, we have a skilled team of corporate communicators who can manage issues when needed.

In short, we’re a team of multidisciplinary experts who work together to bring smart solutions for our clients. We believe in excellent client service and measurable results and we don’t settle for less.

Public Relations

We’re a leading Toronto Public Relations and marketing agency, specializing in media relations, influencer relations, and social media marketing. Since Paradigm opened its doors, our team has been delivering national and regional earned media results for our clients through campaigns, always-on media pitching and data driven insights.

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Digital Marketing

Paradigm is a top digital marketing agency based in Toronto, creating breakthrough digital marketing strategies that tell your brand story and drive engagement with your audience. We continuously analyze industry trends and data to develop insights to build impactful digital marketing strategies and compelling digital marketing campaigns and content strategies.

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Experiential Marketing

Paradigm is a skilled events agency and experiential marketing agency that creates one-of-a-kind brand experiences and promotional events that help boost a brand’s awareness and are worth sharing.

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Creative Services

Paradigm is a full-service Toronto-based creative agency that delivers high-impact brand marketing. Our creative services help tell your brand story and connect with audiences.

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OUTSTANDING CLIENT SERVICE IS IN OUR DNA.

Paradigm opened its doors with the mandate to offer senior level counsel and superior client service. From that day forward our experiential marketing, digital marketing and PR teams have all had the same priority: make our clients happy. We work hard every day to earn our clients’ trust, and to keep it.

We’re Committed to our Clients.

We believe the best client-agency partnerships are built on open and honest communication, and trust. That’s why we show up for our clients every day, and they know they can count on us to provide the communications support they need.  We conduct a client survey each year, and 100% of our clients consistently say they would recommend us to a colleague.

We’re a Full-Service Communications Agency

Public Relations

From media relations and social media marketing to influencer relations, we thrive on developing creative ideas that build brands and complement the integrated marketing mix.

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Digital Marketing

From digital marketing strategy to content marketing to search marketing, we help brands connect with their target audiences.

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Creative Services

From digital to TV to out-of-home, our creative campaigns drive brand growth, rivalling ad agency output without the ad agency overhead.

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Experiential Marketing

We increase brand engagement with target consumers through custom events, experiential marketing campaigns, product sampling and unique brand experiences.

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We have a strategic process that gets results.

Awards Winning Campaigns

Paradigm has received more than 100 awards for our public relations campaigns, digital marketing strategies and experiential marketing campaigns since it opening it’s doors in 2007. As one of Canada’s leading full-service marketing agencies, we have been recognized for our creative solutions, storytelling, integrated campaigns and outstanding results.

We take one step at a time

Whether we’re planning a year-long digital marketing strategy or on day promotional event, the process is the same.

Set Goals

The first step is always to hear from our client: what are their business goals and objectives? Our job is to ask questions to clarify and help us define and refine how public relations, digital marketing and experiential marketing fits inot the mix. As one of Canada’s leading full-service marketing agencies we believe an integrated mareting approach always works best.

Determine Strategy

We’ll ask ourselves: Who are the target audiences we need to reach?

Unleash Creativity

…we tap into the creativity of our team of public relations, digital marketing, experiential and content professionals.

Define Success

It’s different is ever situation, whether it’s an influencer marketing campaign or an event marketing campaign, we work with our client to determine wha the best benchmark for success will be.

Life at Paradigm

Anti-Racism, Diversity and Inclusion

Paradigm is a member of The Canadian Council of PR Firms, a national organization of leading public relations consulting agencies operating in Canada, and has collaborated with members on its Anti-racism, Diversity and Inclusion commitment. The commitment gives strategic actions to take to help eradicate racism, discrimination and inequity, both inside the public relations consulting industry and in its work with clients, stakeholders and society.

Kudos All Around.

Paradigm has received more than 125 public relations, digital and event awards since it opened its doors in 2007. We’ve been recognized for our creative solutions, cutting edge communications and outstanding results.

Just around the corner.

Paradigm

121 Bloor Street East
Suite 520
Toronto Ontario
M4W 3M5

Tracey Bochner

Partner
416.413.5200
tbochner@paradigmpr.ca

For general information:

416.203.2223
info@paradigmpr.ca

Michael Abbass

Partner
416.413.5205
mabbass@paradigmpr.ca

For employment inquiries:

careers@paradigmpr.ca

How to get here

By TTC

Paradigm PR is located at Yonge and Bloor Station:

Walking Directions

Exit the TTC on the corner of Yonge and Bloor, cross the intersection to the south side of Bloor, walk east on Bloor until you reach 121 Bloor Street East.

From the Gardiner Expressway

Exit at University Avenue and travel north, turn right onto Bloor Street until you reach 121 Bloor Street East.

Parking directions

Parking is available on 102 Bloor St. East., across the street at the Hudson Bay Centre on Bloor and further north on Church Street at 678 Church Street. There is a also a municipal parking lot on 20 Charles Street East.