Banana Boat® and Hawaiian Tropic® select Paradigm Public Relations

Banana Boat® and Hawaiian Tropic® select Paradigm Public Relations

150 150 Paradigm PR

For Immediate Release

TORONTO, ON, April 25, 2008 — Paradigm Public Relations is feeling hot, hot, hot! Banana Boat® and Hawaiian Tropic® have retained the young, growing Toronto-based agency as their public relations partner for 2008.

“We are thrilled to be working with Hawaiian Tropic and Banana Boat—two iconic, leading brands,” says Mike Abbass, Vice President, Paradigm Public Relations. “We look forward to helping them communicate their great brand attributes and the importance of sun protection to Canadians.”

Paradigm has begun working on campaigns for both brands. The programs include national media relations and sponsorship promotions.

About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. Its clients include Schick Canada, Jamieson Laboratories, AIG Travel Guard, Polar Electro Canada, TD Waterhouse, SickKids Foundation, Mill St. Brewery, Ride for Karen and X-Design.

###

For more information please contact Paradigm Public Relations 416-203-2223