A natural fit: Newman’s Own retains Paradigm Public Relations

A natural fit: Newman’s Own retains Paradigm Public Relations

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TORONTO, ON, March 27, 2009 — Newman’s Own, the iconic, premium food company founded by Paul Newman, has retained Paradigm Public Relations as its Canadian public relations agency. In Canada, Newman’s Own offers all-natural salad dressings, salsa and pasta sauces, with after-tax profits from Canadian sales donated to charities in Canada.

“Paradigm’s non-profit communications expertise married with its team’s experience in food and beverage public relations made it a clear choice to be our public relations agency in Canada,” says Mark Tilley, Director of Sales, Newman’s Own.

Paradigm will manage Canadian communications activities for Newman’s Own Inc. which will include seasonal media relations campaigns and promotions focused on the Newman’s Own line of salad dressings.

About Newman’s Own Inc.:
Newman’s Own, Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now a leading (and growing) premium food company that offers a variety of delicious all-natural salad dressing products, including Newman’s Own Oil & Vinegar Dressing, Newman’s Own Family Recipe Italian Dressing, Newman’s Own Balsamic Vinaigrette, and Newman’s Own Parmesan & Roasted Garlic Dressing. Based in Westport, Connecticut, the charitable mission of Newman’s Own is expressed in its Company motto: “Shameless exploitation in pursuit of the Common Good.” Newman’s Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $250 million has been given to thousands of charities since 1982. Visit www.newmansown.com for more information on Newman’s Own Inc.

About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. Its clients include Energizer Personal Care (Banana Boat, Hawaiian Tropic and Schick), Molson, PokerStars.net, TD Bank Financial Group and Travel Guard.

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For more information please contact Paradigm Public Relations 416-203-2223