COLGATE MAXFRESH* 150 150 Paradigm PR

Colgate* wants Canadians to GET FRESH! and Dance for a big pay off!

TORONTO, ON, July 13, 2009 – Pull out your freshest moves for a chance to become Canada’s Freshest Dancer and win $10,000 cash. Dance has never been hotter in Canada! Old school moves, new wave dance craze or steps so fresh they haven’t been named yet are popping up online, on TV and in the clubs. With new styles developing every day, Colgate MaxFresh* is searching for the coolest, most exciting dancers this summer through the GET FRESH! and Dance contest online at

Strut Your Stuff and Enter the Contest
Entering is easier than mastering ballroom dancing. Simply visit before August 17th and click through to the upload section. Download one of the songs from the MaxFresh* playlist and create a 30 second dance video to it, worthy of the public’s vote. Canadians will cast their votes based on overall performance, creativity and originality, enthusiasm and technique. Ultimately, five dance finalists will be chosen and brought to Toronto in September to compete for $10,000 in the ultimate dance-off as judged by a panel of top dance aficionados including Canadian recording artist, Shawn Desman.

“With new styles breaking by the minute, dance is so popular that we can’t take our eyes off the cool new moves! Those fresh, fun steps are why we’re searching for Canada’s Freshest Dancer,” says Andrea Nickel, Brand Manager, Colgate MaxFresh*. “Canadians love to dance – here’s their chance to show Canada their best moves. Go to the website to see what all the buzz is about and to vote.”

Keep on Dancing for More Chances to Win
Contestants can enter up to six dance videos per week. They can earn votes by spreading the word about their entry to friends. Just for voting on the fresh moves, friends can win, too! Voters are entered into the draw for a chance to win one of five iPod Nanos. Everyone can vote once per day, as many days as they like (and, yes, dancers can vote for themselves).

“Confidence, fun and, of course, total freshness are all traits that will come out as we search for the freshest dance,” says Nickel. “These are also traits that Colgate MaxFresh* exemplifies, so it’s only fitting that we’d be searching for Canada’s Freshest Dancer this summer. The moves and the contest will make you smile.”

Freshest Playlist This Summer
By logging on to, Canadians can not only check out some spectacular dance moves and vote for their favorites, but there are even free downloads of this summer’s hottest tracks from cool Canadian artists, such as Shawn Desman and TRISH with her soon-to-be hit, ‘Mannequin.’

Let’s Get it Started…
To kick off the search for Canada’s Freshest Dancer, Colgate MaxFresh* is hosting a rockin’ party at Tattoo Rock Parlour in Toronto on July 17th at 6:30 p.m. Everyone is welcome to get into the groove at the official contest launch party featuring new music, the hottest Canadian talent, refreshments, swag and the perfect chance to record a submission video. On top of that, Shawn Desman will be on hand to treat party goers to the world premiere of his new single, initially exclusive to the site. Check out for more details.

About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet pet foods. For more information about Colgate’s global business, visit the Company’s website at


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