Custom brewing process yields a hybrid light beer that combines flavour with lightness
TORONTO, ON, October 5th, 2009 – Just because you’re living an active lifestyle doesn’t mean you have to give up beer. Molson has introduced Molson Canadian 67, a great tasting specially brewed light beer with only 67 calories per bottle – making it the lowest calorie beer in Canada. That’s about half the calories of a glass of wine or a single mixed drink and one-third fewer calories than light beer.
“As more health-oriented Canadians take a calorie-conscious approach to their eating habits, they now have a beer choice that fits with this lifestyle,” says Stephanie DeSutter, Senior Brand Manager, Molson Canadian. “Molson Canadian 67 lets men and women enjoy a great tasting beer with a calorie count they can feel good about.”
Education around calorie consumption is becoming increasingly important to Canadians. According to a recent independent sample of nearly 2,000 light beer drinkers across Canada conducted by Molson Coors Canada, 61 per cent of consumers said that calories are an important consideration to them when it comes to choosing alcoholic beverages. However, only 39 per cent said that they always or sometimes know what the calorie content is of the beer that they consume.
With only 67 calories, here’s how Molson Canadian 67 stacks up, calorie-wise, against other popular drinks:
- A glass of chardonnay can have up to 140 calories
- A glass of shiraz can have up to 136 calories
- A Caesar has about 150 calories
- A gin/vodka & tonic has 180 calories
- A rum & Coke has 192 calories
- A vodka cranberry has 213 calories
- A Manhattan has 194 calories
- A vodka martini has 130 calories
Molson Canadian 67 is specially brewed for Canadian beer tastes by blending two-row malted barley, a touch of wheat, and a triple hopping method using four different varieties of hops. The result is a light beer with rich colour, creamy foam, and the clean flavour you expect from other light beers with only two-thirds the calories.
“Molson Canadian 67 is Canada’s first hybrid light beer, combining flavour and lightness. Now Canadians can have their beer and drink it too,” says DeSutter. “Molson Canadian 67 can be an ideal partner for those that enjoy a casual beer after a run, a game or hitting the gym. Post activity or out socializing, it makes the ideal wingman.”
Molson Canadian 67 is now available at select retailers and accounts across Ontario and Atlantic Canada. It will be available nationally by the end of November. Currently in Ontario, the 12-pack retails for $19.95 and the six-pack, available only at the LCBO, retails for $9.95.
For more information, please visit www.MolsonCanadian67.ca
About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard’s. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster’s Lager. Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner.
For further information, please contact: Paradigm Public Relations 416.203.2223