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TORONTO, ON, January 6, 2009, the world’s largest online poker site, has retained Paradigm Public Relations as its Canadian public relations agency.

“After an extensive search of Canadian PR agencies, we chose Paradigm Public Relations because the agency strongly demonstrated its strategic thinking, creativity and enthusiasm for our business,” says Geoff Fardy, Country Manager for “Paradigm’s expertise in brand marketing communications and its ability to deliver a full suite of services, from sponsorship management to media relations, makes it an ideal partner for us.”

Paradigm will manage a variety of activities for including sponsorship negotiations, media relations campaigns and event management.


PokerStars is the world’s largest poker room with over 16 million members worldwide, and more free-to-play tables than any other site. At players learn how to play, and practice poker skills for free. As the premier destination for the top players, with numerous tournaments running every day, PokerStars is renowned for offering the best software and security in the online poker world.


  • Has dealt over 23 billion hands
  • Has run more than 100 million poker tournaments
  • Have had over 213,000 simultaneous players, and entered the Guinness Book of World Records as the first and only poker website to reach the 160,000 simultaneous players mark

PokerStars is the official sponsor of the European Poker Tour (, PokerStars Caribbean Adventure, Latin American Poker Tour (, Asia Pacific Poker Tour ( and The World Cup of Poker.

PokerStars is the home of Team PokerStars Pro, a group of 29 veteran and up-and-coming players from around the world who play online at PokerStars and are sponsored by the site in international tournaments around the world. For more information please visit

About Paradigm Public Relations
Paradigm Public Relations ( is a Toronto-based, full-service agency specializing in brand marketing communications, corporate communications, issues management and media relations measurement. Its clients include Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex and Schick), Molson, TD Bank Financial Group and Travel Guard.


For more information please contact Paradigm Public Relations 416-203-2223