Smooth Performance and Sharp Turns:

Smooth Performance and Sharp Turns:

Smooth Performance and Sharp Turns: 150 150 Paradigm PR

Schick Quattro Signs on as Sponsor for the Honda Indy Toronto

TORONTO, ON, May 20, 2009 — Schick announced today it has signed a sponsorship agreement with Andretti Green Toronto for the 2009 Honda Indy Toronto. Schick Quattro will be an associate sponsor of the Honda Indy Toronto, which will take to the streets of Toronto from July 10-12, 2009.

“Staying sharp, delivering a top performance and the best results every time – these are attributes that you find with both champion drivers and Schick Quattro Razors, making our sponsorship with the Honda Indy Toronto a natural fit,” says Erik Rahner, Marketing Director Schick Canada. “We are excited to be partnering with Andretti Green, a team with a great tradition and winning history here in Toronto.”

To celebrate its sponsorship, Schick Quattro is gearing up with a series of pre-race and race-week sampling, contesting and consumer activities including the most extreme ride of the summer – a giant 6 x 6 foot Razor. Schick is inviting consumers to live on the edge and Ride the Schick Razor, challenging them to hang on as it spins, flexes and pivots during race week and at the track on race weekend. Schick also encourages race fans to join the talented team of Schick Quattro estheticians and receive advice on the facial hair treatment that’s best suited to your style. Put their advice to the test with the Schick Quattro razor cam – upload a picture and see what different hair treatments work for you. For more information on Schick activities visit

“We are very excited to have Schick Quattro on board as a sponsor at the 2009 Honda Indy Toronto,” says John Lopes, chief marketing officer, Andretti Green. “It’s a great fit to be associated with a company that, like us, strives for success through innovation and a commitment to excellence.”


For more information please contact Paradigm Public Relations 416-203-2223