Paradigm keeps on ticking with Timex

Paradigm keeps on ticking with Timex

150 150 Paradigm PR

TORONTO, April 7, 2011 – TIMEX, one of the world’s largest watch makers , has retained Paradigm Public Relations as its public relations agency for Canada.

“We were looking for an agency partner who combined strong consumer and fashion experience with a keen understanding of a multi-faceted brand like ours,” says Paul Sine, Vice President of Marketing, TIMEX Group Canada Inc. “Paradigm’s creativity and ability to deliver a range of services from event planning to media relations make them the right partner for us.”

Paradigm will provide communications support for TIMEX brand watches in its Style, Sport and Outdoor categories, as well as for Marc Ecko collection watches and Nautica collection watches. Activities will include media relations, event planning, promotions and partnerships.

About TIMEX Group:
TIMEX Group designs, manufactures and markets innovative timepieces and jewellery globally. Founded in 1854, TIMEX is part of TIMEX Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world. TIMEX Group Canada is headquartered in Markham, Ontario. For more information, please visit www.timex.ca or call 1-800-263-0981.

About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) specializes in brand marketing communications, promotions, corporate communications and media relations measurement. Its clients include HTC, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex Infant and Schick), Molson Coors, PokerStars.net, TD Bank Group and Timex. Paradigm Public Relations is currently ranked number 6 on the PROFIT HOT 50 list of emerging growth companies.

###

For more information please contact Paradigm Public Relations 416-203-2223