Paradigm Public Relations gets cooking with BSH Home Appliances

Paradigm Public Relations gets cooking with BSH Home Appliances

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TORONTO, ON, February 10, 2011 – BSH Home Appliances has retained Paradigm Public Relations as its Canadian public relations agency.

BSH Home Appliances is a division of BSH Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. Paradigm will be supporting the premium and luxury Bosch and Thermador brands with a communications plan designed to build interest among key industry influencers and target consumers.

“We were impressed with the Paradigm team’s analysis of the premium and luxury appliance sectors,” says Steve Preiner, Director of Marketing, BSH Home Appliances. “Their creative story ideas really won us over – they understood how to weave the product story into a piece that will catch an editor’s attention.”

Paradigm will manage Canadian communications for the Bosch and Thermador brands which will include media relations, social media support, event planning, promotions and partnerships.

About BSH Home Appliances Corporation

Based in Huntington Beach, California, BSH Home Appliances Corporation, a subsidiary of Bosch und Siemens Hausgerate GmbH headquartered in Munich, Germany, is the world’s third largest appliance manufacturer. BSH now encompasses more than 40 factories and 70 companies in 40 countries, with more than 35,000 employees and sales in excess of $9 billion. The comprehensive portfolio in Canada includes premium and luxury brands Bosch, Thermador and Gaggenau.

About Paradigm Public Relations

Paradigm Public Relations (www.paradigmpr.ca) specializes in brand marketing communications, promotions, corporate communications and media relations measurement. Its clients include HTC, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex Infant and Schick), Molson Coors, PokerStars.net, TD Bank Group and Timex. Paradigm Public Relations is currently ranked number 6 on the PROFIT HOT 50 list of emerging growth companies.

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For more information please contact Paradigm Public Relations 416-203-2223