Zoosk survey of Canadian singles finds men prefer those in sexy costumes while women are attracted to funny costumes

October 26, 2011 (Toronto, ON) – While Halloween may not have the reputation as the most romantic holiday, two thirds of Canadian singles (66%) think it is a great time to meet new people according to a survey conducted by social dating network, Both men and women agree that they are more likely to be attracted to someone in costume than someone who is not dressed up. Not surprisingly, men prefer those in sexy costumes (71%), while most women appreciate a sense of humour and are attracted to funny costumes (51%).

“Halloween is an opportunity to let loose and let your eccentric side show,” says Alex Mehr, co-founder and co-CEO of Zoosk. “So whether it’s funny or sexy, Zoosk’s survey proves that you should make an effort for Halloween to attract that pretty pirate or groovy ghost and unmask the date that fits you!”

While the Zoosk survey suggests that costumes are the way to go if you’re hoping to meet other singles on Halloween, there is one caveat: your scary costume could scare off potential dates. Only 5% of men and 12% of women said they would be attracted to someone in a scary costume.

Below are some highlights from the Zoosk survey on how Canada’s single men and women view Halloween:

Costume selection divided by the sexes

The most popular costume theme for men was something funny (32%), whereas for women sexy costumes were the most popular (32%). Men were more likely than women to say they are not dressing up this year (42% versus 35%).

Consider going at it alone – coordinated costumes could be a game-killer

Forty-seven per cent of women consider a coordinated costume as a sure sign that someone is taken and would not bother approaching them. If someone catches their eye, men are more willing to feel out the situation; 53% saying they would “proceed with caution” and still approach the person.

Is Halloween a good night for a first date?

It may be known as a spooky night, but singles think it’s also a good night to spark a budding romance. Forty-four per cent of men and 42% of women said Halloween is definitely a good night for a first date – it’s always a fun night, so you are sure to have a good time.  An equal percentage of men and women (42% each) said it’s as good a night as any – what’s most important is the person you are with.

About the Zoosk Halloween Survey

Data based on responses from 522 Canadian singles, which was collected through an online poll at October 2011.

About Zoosk

Zoosk is the social dating network with millions of singles from around the globe using the service each month. Zoosk provides a fun and social online dating experience that users can easily access from Zoosk’s website, social networking applications, mobile services, and a downloadable desktop application. Zoosk is available in 25 languages and has subscribers in more than 70 countries. The service enables users to join, browse, and send a limited number of messages for free. Zoosk users can upgrade to a premium subscription for full access or purchase virtual currency to buy select features and virtual gifts. Founded in 2007 by Shayan Zadeh and Alex Mehr, the company is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.



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