Introducing the 14 Day Challenge: Schick® is asking Canadian men to ditch their current razor and try a Schick Hydro™ for two weeks
TORONTO, February 15, 2011 – Canadian men have a love-hate relationship with shopping. Though men find shopping slightly more irritating than shaving (38% vs. 32%) overall they enjoy it, with 53% of Canadian men admitting they secretly love to shop, according to a recent poll by Schick Hydro™.
The survey also shows that price has the greatest impact on men’s purchase decisions, with 84% of Canadian men influenced by price. The biggest irritant for male shoppers was buying something that doesn’t perform as advertised (51%) followed closely by paying more than they have to (48%).
“This won’t come as a complete shock, but when it comes to shopping men are pretty simple creatures. We want to buy products that perform as advertised for a good price. That is why we created the 14 Day Challenge,” says Josh Gardner, Schick Brand Manager, Energizer Canada. “We are asking men to stop using their current razor for a Schick Hydro. We are so sure they will fall in love with the Hydro that if they are not 100% satisfied with the Schick Hydro, we will give them their money back.”
All men, including the 51% of men who are irritated when something doesn’t perform as advertised, are encouraged to visit www.facebook.com/SchickHydroCanada and sign up for the Schick Hydro 14 Day Challenge – because we guarantee our performance. Participants are automatically entered in a draw to win one of 14 grand prize trips for two to Las Vegas or one of 14 Apple iPads.
“Irritation can come in many forms from shaving to shopping. Schick Hydro has helped reduce the first, now we are tackling the second — shopping irritation – by guaranteeing satisfaction with the Schick Hydro14 Day Challenge,” says Gardner.
Schick Hydro products are available for purchase at all major food, drug and mass retail outlets across Canada and are available in three-and five-blade models for a suggested retail price (SRP) of $8.99 (Schick Hydro™ 3) and $9.99 (Schick Hydro™ 5). A pack of four Schick Hydro™ razor refill blades are available for a SRP of $8.99 (Schick Hydro™ 3) and $12.99 (Schick Hydro™ 5).
Schick Hydro™ shave gels are also available for a SRP of $3.99. For more information, visit www.schickhydro.com or www.facebook.com/hydroexperience.
Survey Methodology
From January 25, to January 27, 2011, Angus Reid Public Opinion conducted an online survey among a randomly selected, representative sample of 1,057 Canadian men who are Angus Reid Forum panel members. Individuals were sampled according to Census data to be representative of the Canadian national adult male population. The full dataset has been statistically weighted according to the most current age, region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of
Canada.
About Energizer Personal Care
Energizer Personal Care, a leading manufacturer of razors around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information on shaving and Schick® Hydro™, visit www.schickhydro.com.
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For more information please contact Paradigm Public Relations 416-203-2223