Zoosk survey reveals that the countdown is on for many Canadian singles who hope to find someone by February 14th
TORONTO (January 31, 2012) – Canadian singles hope 2012 will be the year they start a romantic relationship (69%) and many have set a tight deadline. As many as half (54% of men and 50% of women) hope to find someone special by Valentine’s Day, and with two weeks until the big day, singles are taking action.
“Traffic to our site spikes in January and I believe it’s related to people scrambling to avoid being alone for Valentine’s Day as our survey revealed,” says Jane Barrett, Marketing Director for the romantic social network Zoosk.com. While she says actively dating is important if you’re looking for a romantic match, Barrett cautions against setting a timeline; “Half the fun of finding someone is the dating journey. You’re really cheating yourself if you try to rush into a relationship. Remember, February 14th is just another day.”
Some Canadians reject the pressure to find a Valentine’s Day date and in fact say they will go on a dating hiatus until after the holiday (24% of men and 19% of women). When they put themselves back in the mix, many say they’ll be changing their dating strategy.
New dating strategies for 2012
More than 60% say they hope to increase the amount they date in 2012 and will tweak their approach to dating this year.
The top way Canadian men will change their dating approach is by being more proactive and initiating contact when they’re interested in someone (43%). It may be wise to prepare for some rejection though because the top way that Canadian women will change their approach is to be more selective about who they date (30%).
“With Canadian men deciding to take the lead in 2012, my advice to Canadian women would be to make sure they don’t go too far with their resolutions to be more selective,” says Barrett. “Obviously, not every person you meet is going to be a romantic match, but if you brush people off too quickly, you risk missing out on something very special.”
With Canadian women raising their dating standards, it’s a good thing 11% of men say they will pay more attention to their image and start dressing better or updating their online dating profile more frequently.
About the Zoosk Relationship Resolutions Poll
Data based on responses from 300 Canadian singles, which was collected through an online poll at Zoosk.com from December 15, 2011 to January 3, 2012.
Zoosk is the romantic social network with millions of singles from around the globe using the service each month. Zoosk provides a fun and social online dating experience that users can easily access from Zoosk’s website, social networking applications, mobile devices, and a downloadable desktop application. Zoosk is available in 25 languages and has subscribers in more than 70 countries. The service enables users to join, browse, and send a limited number of messages for free. Zoosk users can upgrade to a premium subscription for full access or purchase virtual currency to buy select features and virtual gifts. Founded in 2007 by Shayan Zadeh and Alex Mehr, the company is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.