Paradigm PR #18 on the 2012 W100 ranking

Paradigm PR #18 on the 2012 W100 ranking

Paradigm PR #18 on the 2012 W100 ranking 150 150 Paradigm PR

TORONTO, ON, October 1, 2012 — For the second consecutive year, Paradigm Public Relations has the honour of being named to the PROFIT W100 ranking at number 18.   The 14th annual W100 is the ranking of Canada’s Top Female Entrepreneurs, produced by PROFIT and Chatelaine.

Paradigm Public Relations is an independent brand marketing communications agency based in Toronto and owned by Tracey Bochner and Michael Abbass.  The agency was ranked 18th on the 14th annual PROFIT W100 ranking, reflecting the agencies 476% growth over the past three years.

At five years of age, Paradigm has grown from two to 26 employees with a client roster that includes TD Bank Group, Energizer Personal Care, HTC, and Timex.

“The women of the W100 offer 100 shining examples of Canadian entrepreneurship,” said Ian Portsmouth, Publisher and Editor-in-Chief of PROFIT. “They have achieved their elite status by creating valued products and services, applying deft management skills and exercising the determination required to succeed in today’s business environment.”

Ranking Canada’s Top Female Entrepreneurs on a composite score based on the size, growth rate and profitability of their businesses, the W100 profiles the country’s most successful female business owners.  Published in the November issues of PROFIT and Chatelaine magazines and online at and, the W100 is Canada’s largest annual celebration of entrepreneurial achievement by women.

About PROFIT Magazine:
PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 30 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. PROFIT is owned and operated by Rogers Media Inc., a division of Rogers Communications. Visit PROFIT online at

About Chatelaine and
The country’s leading women’s media brand, Chatelaine makes “Everyday Extraordinary” for Canadian women and has been doing so for more than 84 years.  Today, Chatelaine is a five-platform brand; available on television, tablet and smartphone, plus in print and online.  Chatelaine has a lively presence on social media sites, and is Canada’s most engaged digital community for women 18+.  With a team of “extraordinary” experts, Chatelaine brings together the very best of food (from The Chatelaine Kitchen), style, décor health and real life for women who want to look good, do good, feel great and make every day a little bit special.  Chatelaine is owned and operated by Rogers Media Inc., a division of Rogers Communications.

About Paradigm Public Relations:
Paradigm Public Relations is a Toronto-based, full-service agency specializing in brand marketing communications, content marketing and corporate communications.  Its clients include BSH Home Appliances, Energizer Personal Care, HTC, NBA Canada,, Timex and TD Bank Group.