TORONTO, February 27, 2012 – After helping countless singles find dates, Zoosk has found a Canadian partner of its own. The romantic social network has hired Paradigm Public Relations as its Canadian public relations agency.
“Paradigm caught our attention because of their creative approach to communications and successful track record working with various lifestyle and consumer products, as well as online brands,” said Jane Barrett, Director of Marketing for Zoosk. “Because of their expertise, outstanding ideas and obvious enthusiasm for our brand, we knew very early after meeting with Paradigm, that there was relationship potential.”
Paradigm will plan and execute on-going media outreach for the brand and provide regionalized support and expertise on global communication efforts.
Zoosk is the romantic social network with millions of singles from around the globe using the service each month. Zoosk provides a fun and social online dating experience that users can easily access from Zoosk’s website, social networking applications, mobile devices, and downloadable desktop application. Zoosk is available in 25 languages and has subscribers in more than 70 countries. The service enables users to join, browse, and send a limited number of messages for free. Zoosk users can upgrade to a premium subscription for full access or purchase virtual currency to buy select features and virtual gifts. Founded in 2007 by Shayan Zadeh and Alex Mehr, the company is based in San Francisco and backed by Canaan Partners, Bessemer Venture Partners, and ATA Ventures.
Zoosk, Zoosk Messenger and the Zoosk logo are trademarks or service marks of Zoosk, Inc. All other trademarks, service marks or names mentioned are the property of their respective owners.
About Paradigm Public Relations
Paradigm Public Relations (www.paradigmpr.ca) specializes in brand marketing communications, promotions, corporate communications and media relations measurement. Its clients include HTC, Energizer Personal Care (Banana Boat, Hawaiian Tropic, Playtex Infant and Schick), Molson Coors, PokerStars.net, TD Bank Group and Timex. Paradigm Public Relations is currently ranked number 6 on the PROFIT HOT 50 list of emerging growth companies.
For more information please contact:
Paradigm Public Relations