Let’s Play! Toys”R”Us, Canada selects Paradigm Public Relations as AOR

Let’s Play! Toys”R”Us, Canada selects Paradigm Public Relations as AOR

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TORONTO (March 13, 2013) –Toys”R”Us, Canada’s leading toy and juvenile products retailer, has retained Paradigm Public Relations as its Canadian public relations agency of record for the Toys“R”Us and Babies“R”Us brands.

“We selected Paradigm Public Relations due to the agency’s strong creativity and demonstrated expertise in reaching our target audience,” says Liz MacDonald, Vice President, Marketing and Store Planning, Toys“R”Us. “Paradigm’s experience in communicating with moms and its ability to deliver results for both traditional media and social media campaigns makes them an excellent partner for us.”

About Toys“R”Us, Canada:
Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates 74 stores across the country. For store locations and convenient online shopping visit toysrus.ca and babiesrus.ca

About Paradigm Public Relations:
Paradigm Public Relations is a Toronto-based, full-service agency specializing in brand marketing communications, content marketing and corporate communications.  Its clients include Energizer Personal Care, HTC, Tim Hortons and TD Bank Group.