THE JUDGES’ WORK IS DONE. CANADA, YOURS HAS JUST BEGUN: IT’S TIME TO VOTE!

THE JUDGES’ WORK IS DONE. CANADA, YOURS HAS JUST BEGUN: IT’S TIME TO VOTE!

THE JUDGES’ WORK IS DONE. CANADA, YOURS HAS JUST BEGUN: IT’S TIME TO VOTE! 150 150 Paradigm PR

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It’s a duel to the finish line, with only four donuts left to battle it out in Tim Hortons Duelling Donuts contest

OAKVILLE, ON – August 18, 2014 — After a full day of donut pitching, judging and tasting, Jason Priestley and his fellow judges, Jann Arden, Anna Olson and Ben Mulroney, have chosen the four finalists in the Tim Hortons Duelling Donuts contest, who will go on to compete for the $10,000 grand prize. The rest is up to Canada. Starting today until August 27, 2014, Canadians will vote for the donut they want to see brought to life in Tim Hortons restaurants.

“It felt great to be back at Tim Hortons for the second year of Duelling Donuts, but I have to say, my fellow judges, Ben, Jann and Anna, made the day that much sweeter,” said Jason Priestley. “The creativity and imagination of the eight finalists, made it challenging to narrow it down to four. Now, it’s time for Canadians to decide who will be crowned champion. Good luck, and may the best donut win!”

Tim Hortons fans are encouraged to visit DuellingDonuts.ca to vote daily for their favourite of the four finalists:

  • The Lumberjack, created by Judd Mah of Edmonton, Alberta. The Lumberjack is made with an apple cider base, covered in maple fondant and cream cheese lines, and topped with graham crunch and bacon.
  • The Big Canadian Red, created by Nikola Kostic of Toronto, Ontario. The Big Canadian Red is made with a red velvet base, filled with French vanilla, covered in cherry icing and white drizzle, and topped with white chocolate crispy pearls and red sprinkles.
  • The Love Reese’s® To Pieces, created by Jennifer Brown of Glencoe, Ontario. The Love Reese’s® To Pieces is made with a chocolate yeast base, filled with crème brulee, covered with chocolate fondant and white dots, and topped with peanuts and peanut butter cup candy.
  • The Ice Cream Sundae, created by Jennifer Veenvliet of Barrie, Ontario. The Ice Cream Sundae is made with a chocolate yeast base, filled with banana, covered in pineapple icing and strawberry drizzle, and topped with waffle cone, whipped topping and rainbow sprinkles.

After the 10-day voting period, votes will be tallied and the winner of the Tim Hortons Duelling Donuts contest will be announced on Thursday, August, 28, and awarded $10,000 cash. The winning donut will be on sale in restaurants across the country for a limited time within the next few months.

“We are truly looking forward to seeing which donut Canadians choose to be brought to life in our restaurants, as each of the four donuts is unique and incredibly tasty,” says Tammy Martin, Vice President Marketing, Food and Merchandise, Tim Hortons. “I want to thank all eight finalists, who did an impressive job of pitching their donuts to our all-star panel of judges. They had the opportunity to taste their creations and then get down to business to deliver their creative presentations – we saw dancing, singing, and even acrobatics. It was a memorable day, and we hope they enjoyed it as much as we did.”

Tim Hortons fans can watch and share videos of the four finalists in action on DuellingDonuts.ca, and they can also stay up-to-date on #TimsDuellingDonuts by visiting Facebook, Facebook.com/timhortons, or following on Twitter @TimHortons and Instagram @TimHortons.

Tim Hortons Inc. Overview

Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products.  As of June 29, 2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

For further information or to arrange an interview, please contact:

Michelle Robichaud
robichaud_michelle@timhortons.com
905.339.5047