Youth hockey teams will compete to “Be The Leafs” for a day

Youth hockey teams will compete to “Be The Leafs” for a day

Youth hockey teams will compete to “Be The Leafs” for a day 150 150 Paradigm PR

Under Armour


TORONTOSept. 22, 2014 /CNW/ – Can you keep up with Kessel? Do you dream of lacing up your skates with the Leafs and taking the ice at Air Canada Centre?  Under Armour and The Toronto Maple Leafs want to make that dream a reality for youth hockey teams across the GTA. Bantam and Minor Bantam teams can sign-up now to participate in a series of challenges to earn their spot in the Armour Cup, a regulation game at Air Canada Centre where they will meet Phil Kessel and spend a day working with Toronto Maple Leafs staff.

“At Under Armour, our vision is to make all athletes better. Storm the Centre is a unique opportunity for youth players to play like the pros for a day,” says Corey Friesen, Director of Marketing, Under Armour Canada. “To earn their spot at Air Canada Centre, teams need to show us how much they want it through a variety of on and off-ice challenges!”

In order to participate, Bantam and Minor Bantam team coaches must register at Registration is open now.

The contest runs until December 2014 and is divided into three periods, which will narrow the field down to two winning teams.

First period (Wednesday, October 1 – November 12): Over a period of six weeks, competing teams must earn points by building their fan base on the Storm the Centre microsite and participating in a variety of on and off-ice challenges. The 10 teams with the most points after the first period will move on to the next period.

Second period (Friday, November 21): Ten teams will lace up their skates for a Skills Gauntlet at the MasterCard Centre for Hockey Excellence. They will need to show grit and teamwork in drills such as accuracy shooting, puck control, shootouts and average team speed. Two teams from the Skills Gauntlet will move on to the third period.

Third period (Sunday, December 7): This is where the hard work pays off. Two bantam hockey teams get to Storm the Centre and be Leafs for a day. They will play in the Armour Cup – a regulation game played on the same ice as their heroes, meet Phil Kessel, spend a day working with Toronto Maple Leaf staff and win Under Armour Baselayer apparel and gear for their team.

“The passion young Maple Leaf fans have for the game is incredible. I hope they put that energy and enthusiasm into their campaigns to Storm the Centre. I’m looking forward to sharing the ice with the two winning teams when they play the Armour Cup at Air Canada Centre” says Phil Kessel of the Toronto Maple Leafs.

This is the second year of the Storm the Centre contest. Last year’s winning teams were the Whitby Wildcats and the Aurora Tigers.

“Storm the Centre was a fantastic experience for our team. The challenges and Skills Gauntlet brought our team together on and off the ice,” said David Demarinis, Head Coach, Whitby Wildcats. “The day we spent at Air Canada Centre will probably go down as the highlight of our players’ minor hockey careers. Playing on the big stage was an eye opening experience. The whole day our players were treated like professionals. It was a great experience and I recommend all Bantam and Minor Bantam teams to participate.”

Bantam and Minor Bantam teams within a 50 mile radius of Toronto are invited to register at Registration is open now and teams can register until the end of the first period in mid-November. Teams that register by October 1, 2014 will be eligible for a random draw in which two teams will win tickets to a Maple Leafs game for their entire team.

Storm the Centre will be promoted with in arena signage in the Air Canada Centre and on, and through the GTA through various other grassroots organizations such as the Greater Toronto Hockey League, Ontario Minor Hockey Association and CanLan IceSports.

About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at

Maple Leaf Sports & Entertainment (MLSE) is one of the world’s premier sports and entertainment companies that owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies  (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels — Leafs TV, NBA TV Canada and GOLTV Canada. MLSE has also invested in four of Toronto’s sports facilities — Ricoh Coliseum, home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field.

SOURCE Under Armour, Inc.

For further information:

Tai Foster
Under Armour
410.468.2512 ext. 7415

Sinead Brown
Paradigm Public Relations