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Schick Hydro Silk TrimStyle


Schick® Hydro Silk TrimStyle® Report: the definitive look at what’s happening between the sheets in the Great White North

TORONTO, ON – February 2, 2015 — Hockey isn’t the only activity that keeps Canadians busy in the winter.  More than half of Canadians (56%) say they have more sex in the winter months, because it is a great way to stay warm.  This is according to the Schick® Hydro Silk TrimStyle® Report, the definitive look at Canadians’ sexual habits and preferences.

“We wanted a peek into what’s happening in Canadian bedrooms for the launch of our new Schick® Hydro Silk TrimStyle® razor and bikini trimmer,” says Helen Kargas, Senior Brand Manager, Energizer Personal Care. “Our research revealed that Canadians are busy – and well-groomed – beavers in the bedroom.”

Great sexpectations

It may be no surprise that men are more likely than women to say they would like to have sex more often than they already do (57%), but nearly half of women (47%) say they would like some extra lovin’ more often too. Ladies and fellas, Valentine’s Day gift giving just got a lot simpler. You’re welcome.

Canadians like to do the dirty when it’s neat and tidy

More than eight in 10 Canadians (84%) would be more likely to do the horizontal mambo when their private parts are groomed and looking good. Plus, 73% prefer a partner who is neatly trimmed. Just 9% of those surveyed responded “the hairier the better!”

Her heart’s in it

We are a nation of sweethearts: 23% of Canadian women say they would consider trimming their bikini area into a heart shape to surprise their partner on Valentine’s Day.  What’s more surprising?  The 10% of thoughtful women who would consider trimming their partner’s favourite sports logo. Go Leafs go!

 Saturday is the new #Humpday

If you are like more than half of the nation who has sex at least once a week (57%), it’s likely to be on the weekends.  Make sure to knock before you enter on Saturdays, in particular, as that is the friskiest day of the week for most Canadians.  Planning for some alone time? Schedule yourself in Monday to Thursday as those are the loneliest days of the week.

Three may not be a crowd after all 

Although only one in five sexually active Canadians have done the deed with more than one person at the same time, one-third would jump at the chance to add to the fun.

Schick® Hydro Silk TrimStyle® Report

The full Schick® Hydro Silk TrimStyle® Report, is available by request. The Report is a definitive look at the sexual habits and preferences of 1,001 sexually active Canadians aged 18-49 years. The research was conducted by Environics Research Group between January 9-16, 2015.

Schick® Hydro Silk TrimStyle®

To get a leg up on your next encounter, the new Schick® Hydro Silk TrimStyle® razor and bikini trimmer features Schick’s most advanced hydrating shave technology on one end and a waterproof trimmer on the other, delivering all the love your lady parts could ask for from a razor.  Combining the uniquely designed Schick® Hydro Silk razor with improved trimming technology, this 2 in 1 razor gives you a hydrating shave plus the power to primp with a tidy trim simply by flipping the razor.

The new Schick® Hydro Silk TrimStyle® razor and bikini trimmer is available at most major retailers across Canada for a suggested retail price of $13.99.

Energizer Personal Care

A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings, Inc. Energizer Personal Care markets products in more than 100 countries worldwide under the Banana Boat®, Hawaiian Tropic®, Playtex®, Playtex Sport®, Playtex Gentle Glide®, o.b.®, Stayfree®, Carefree®, Skintimate® and Schick® brands.


For more information please contact:

Jillian Tanouye

Paradigm Public Relations