About

Our roots are in PR but our knack for great storytelling has taken us in new directions. Today, we’re an integrated communications agency. Our clients love us because we’re nimble problem-solvers who get the job done.

If you’re looking for one agency that can do it all, you’ve come to the right place.

Paradigm’s deep roots in storytelling integrate seamlessly with digital marketing, advertising and experiential activations, while never losing sight of the power of PR to amplify and protect brand reputation.

We bring well thought out communications strategies to life through integrated campaigns, taking a hands-on approach to solving problems, adding value and executing with precision.

Paradigm has delivered creative ideas and outstanding results to Edgewell for more than 15 years. From product launches and sampling, to developing creative assets and digital campaigns, all programs are completed on time, and on budget. They are creative storytellers that bring strategic thinking and value to our brands each year, and find the right angle that resonates with the audience.

Giselle SmejdaHead of Marketing, Canada
Edgewell Personal Care

Our fast-paced business and highly competitive category demands a creative partner who can think big but act nimble. For the last three years Paradigm has consistently over-delivered against our high expectations. And importantly… it's not just great work, it's amazing people doing the work – a team of critical thinkers who take ownership of projects and behave like true members of our team.

Kyle MorrisonDirector of Brand
Rush Street Interactive

Paradigm has developed and executed Under Armour's Canadian public relations and influencer campaigns and programming for more than 10 years, and they truly operate as an extension of our team. They have continually delivered strong creative ideas, outstanding client service and excellent results that continually exceed our expectations and KPIs. Their ability to work directly with our broader Under Armour team, both in Canada and globally, has been essential to our success. I really appreciate their flexibility, strategic thinking and ability to respond quickly to handle issues, and capitalize on opportunities in the Canadian market.

Steve ParishSenior Manager, Brand Marketing
Under Armour Canada

Paradigm has collaborated with leading Canadian public relations firms on a shared Anti-racism, Diversity and Inclusion commitment. The commitment gives strategic actions to take to help eradicate racism, discrimination and inequity, both inside the public relations consulting industry and in its work with clients, stakeholders and society.

View the Commitment.

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