Awards

Kudos all around.

Name: Paradigm PR
Address: 121 Bloor Street East, Suite 520, Toronto, ON, M4W 3M5, CA
Telephone: 416.203.2223
Price range: $$

Paradigm has received more than 125 industry awards since it opened its doors in 2007. We’ve been recognized for our creative solutions, cutting edge communications and outstanding results.

2025

CPRS TORONTO ACE AWARDS 2025Top Creative Campaign
Edgewell Personal Care
Mighty o.b. Makes a Comeback with Gen Z
Gold AwardBest Social Media Campaign and/or Best Use of Influencers
Edgewell Personal Care
Mighty o.b. Makes a Comeback with Gen Z
Gold AwardBrand Development Campaign of the Year
Edgewell Personal Care
Mighty o.b. Makes a Comeback with Gen Z
Bronze AwardGovernment Relations/Public Affairs Campaign of the Year
Insurance Bureau of Canada
Don’t be flooded with regret: funding the National Flood Insurance Program
Bronze AwardBest Use of Special Events or Experiential Marketing
Edgewell Personal Care
Come Alive with Hawaiian Tropic
IABC 2025 OVATION AWARDSAward of ExcellenceMarketing, Advertising & Brand Communication
Edgewell Personal Care
Mighty o.b. Makes a Comeback with Gen Z
Award of ExcellenceMarketing Communication
Edgewell Personal Care
Mighty o.b. Makes a Comeback with Gen Z
Award of MeritGovernment Relations and Public Affairs
Insurance Bureau of Canada
Don’t be flooded with regret: funding the National Flood Insurance Program
CPRS NATIONAL AWARDS OF EXCELLENCE 2025Gold AwardBest Influencer Campaign
Edgewell Personal Care
Mighty o.b. Makes a Comeback with Gen Z
Silver AwardBrand Development Campaign of the Year
Edgewell Personal Care
Mighty o.b. Makes a Comeback with Gen Z
Silver AwardBest Special Events Projects
Edgewell Personal Care
Come Alive with Hawaiian Tropic

2024

IABC 2024 OVATION AWARDSMid-Size Agency of the YearAward of ExcellenceGovernment Relations and Public Affairs
Insurance Bureau of Canada
Auto theft hurts everyone. When thieves steal, we all pay.
Award of ExcellenceWriting
Insurance Bureau of Canada
Auto theft hurts everyone. When thieves steal, we all pay.
Award of ExcellenceAudio/Visual
Insurance Bureau of Canada
Auto theft hurts everyone. When thieves steal, we all pay.
CPRS TORONTO ACE AWARDS 2024Bronze AwardGovernment Relations/Public Affairs Campaign of the Year
Insurance Bureau of Canada
Auto theft hurts everyone. When thieves steal, we all pay.
Bronze AwardBest Use of Media Relations Under $50,000
Royal Bank of Canada
RBC's First Home Savings Account
IABC SILVER LEAF AWARDS 2024Award of ExcellenceAdvocacy Communications
Insurance Bureau of Canada
Auto theft hurts everyone. When thieves steal, we all pay.
Award of MerritMedia Relations
Royal Bank of Canada
RBC's First Home Savings Account
CPRS NATIONAL AWARDS OF EXCELLENCE 2024Gold AwardCanadian Government Relations Campaign of the Year
Insurance Bureau of Canada
Auto theft hurts everyone. When thieves steal, we all pay.
IABC 2024 GOLD QUILL AWARDSAward of ExcellenceGovernment Relations and Public Affairs
Insurance Bureau of Canada
Auto theft hurts everyone. When thieves steal, we all pay.
2024 CANADIAN MARKETING ASSOCIATION AWARDSGold AwardPublic Relations
Insurance Bureau of Canada
Auto theft hurts everyone. When thieves steal, we all pay.

2023

IABC 2023 OVATION AWARDSAward of MeritMarketing, Advertising & Brand Communication
IBC Cyber Savvy Campaign
Award of Merit Audio/Visual
IBC Cyber Savvy Campaign
CPRS TORONTO ACE AWARDS 2023Silver AwardMarketing Communications Campaign of the Year
IBC Cyber Savvy Campaign
Bronze AwardDigital Communications Campaign of the Year
IBC Cyber Savvy Campaign
IABC SILVER LEAF AWARDS 2023Award of ExcellenceAudio/Visual
IBC Cyber Savvy Campaign

2022

IABC OVATION AWARDSAward of MeritGovernment Relations & Public Affairs
Climate Proof Canada
It takes both offence and defence to win
Award of ExcellenceDigital Communications
Climate Proof Canada
It takes both offence and defence to win
IABC SILVER LEAF AWARDSAward of MeritGovernment Relations
Climate Proof Canada
It takes both offence and defence to win
IABC GOLD QUILL AWARDSAward of ExcellenceGovernment Relations and Public Affairs
Climate Proof Canada
It takes both offence and defence to win
CPRS TORONTO ACE AWARDSGold AwardGovernment Relations / Public Affairs Campaign of the Year
Climate Proof Canada
It takes both offence and defence to win
Silver AwardBest Integrated Communications Campaign, COVID-related
IBC Pandemic Assistance for Small Businesses
Bronze AwardDigital Communications Campaign of the Year
Climate Proof Canada
It takes both offence and defence to win
CPRS NATIONAL AWARDS OF EXCELLENCEBest Communication Award
Climate Proof Canada
It takes both offence and defence to win
Silver AwardCanadian Government Relations Campaign of the Year
Climate Proof Canada
It takes both offence and defence to win
Silver AwardCanadian Digital Communications Campaign of the Year
Climate Proof Canada
It takes both offence and defence to win
Bronze AwardCanadian Advocacy and Social Marketing Campaign of the Year
Climate Proof Canada
It takes both offence and defence to win

2021

IABC 2021 OVATION AWARDSAward of MeritDigitial Communication/Communication for Web
Insurance Bureau of Canada
Alberta Auto Insurance Reform
Award of ExcellenceSocial Media
Playtex Baby
Instagram Luve Events – Virtual Baby Showers
CPRS National Awards of Excellence 2021Silver AwardCanadian Government Relations Campaign of the Year
Insurance Bureau of Canada
Alberta Auto Insurance Reform
Silver AwardCanadian Digital Communications Campaign of the Year
Insurance Bureau of Canada
Alberta Auto Insurance Reform
IABC SILVER LEAF AWARDS 2021Award of ExcellenceGovernment Relations
IBC The Museum of Outdated Technology
CPRS TORONTO ACE AWARDS 2021Gold AwardCommunications Programs: Best Use of Media Relations – Medium Budget ($10,000-$50,000 CAD)
Insurance Bureau of Canada
Top 10 Stolen Vehicles (Putting The Brakes On Auto Theft – IBC's Top 10 Stolen Vehicles List)
Silver AwardDigital Communications Campaign of the Year
Insurance Bureau of Canada
Alberta Auto Insurance Reform
Silver AwardGovernment Relations / Public Affairs Campaign of the Year
Insurance Bureau of Canada
Alberta Auto Insurance Reform
Silver AwardDigital Communications Campaign of the Year, COVID-related
Playtex Baby
Instagram Live Events – Virtual Baby Showers
Bronze AwardBest Use of Social Media Campaign, and/or Influencers
Playtex Baby
Instagram Live Events – Virtual Baby Showers
Bronze AwardBest CSR or Cause-Related Campaign
RBC
Canada United
Bronze AwardMarketing Communications Campaign of the Year, COVID-related
RBC
Canada United

2020

IABC 2020 OVATION AWARDSAward of ExcellenceMedia Relations
RBC Royal Bank
Annual Home Ownership Campaign
Award of ExcellenceGovernment Relations
Insurance Bureau of Canada
The Museum of Outdated Technology
Award of ExcellenceDigital Communication
Insurance Bureau of Canada
The Museum of Outdated Technology
Award of MeritDigital Communications
RBC Royal Bank
Healthcare Digital Acquisition Campaign
Award of MeritInternal Communications
Insurance Bureau of Canada
Ice Climate Ambassador Contest
Award of MeritAudio / Visual
Playtex Baby
Diaper Genie Video
Award of MeritAudio / Visual
Insurance Bureau of Canada
National Insurance Conference of Canada (NICC) Presentation
CPRS TORONTO ACE AWARDS 2020Gold AwardGovernment Relations/Public Affairs Campaign of the Year
Insurance Bureau of Canada
The Museum of Outdated Technology
Silver AwardDigital Communications Campaign of the Year
Insurance Bureau of Canada
The Museum of Outdated Technology
Silver AwardEmployee Engagement / Internal Communications Campaign of the Year
Insurance Bureau of Canada
Students on Ice
Bronze AwardMedia Relations, Best Use of Under $50K
RBC
Annual Home Ownership Campaign
IABC 2020 GOLD QUILL AWARDSAward of Excellence – Best of the BestGovernment Relations
Insurance Bureau of Canada
The Museum of Outdated Technology

2019

IABC 2019 OVATION AWARDSAward of ExcellenceMedia Relations
Pancakes Love Nutella
Award of ExcellenceGovernment Relations
Schick Hydro Trade Deadline Campaign
Award of ExcellenceDigital Communication
Reimagining Insurance Bureau of Canada's Presence at GLOBE Forum
CPRS TORONTO ACE AWARDS 2019Gold AwardCommunity Relations Campaign of the Year
Insurance Bureau of Canada Flood Factor
Silver AwardMarketing Communications Campaign of the Year
Pancakes Love Nutella
Bronze AwardBest Use of Special Events
Schick Hydro Trade Deadline
Bronze AwardBest Digital Communications Campaign of the Year
Insurance Bureau of Canada Flood Factor
Bronze AwardBest Digital Communications Campaign of the Year
NFL Canada Kicks Off Influencer Program
IABC/TORONTO OVATION AWARDS 2019Award of ExcellencePublications
Insurance Bureau of Canada's Combating Canada's Rising Flood Costs with Natural Infrastructure Report
Award of ExcellenceDigital Communications
Insurance Bureau of Canada Flood Factor
Award of MeritSpecial Events
Reimagining Insurance Bureau of Canada's Presence at GLOBE Forum
Award of MeritSpecial Events
Schick Hydro Trade Deadline

2018

CPRS TORONTO ACE AWARDS 2018Silver AwardBest Digital Communications Campaign of the Year
o.b. #10000tozero
Gold AwardMarketing Communications Campaign of the Year
Modernizing Playtex Baby Bottles
Silver AwardMarketing Communications Campaign of the Year
Quattro YOU "Story Of Your Year"
IABC/TORONTO OVATION AWARDS 2018Award of ExcellenceBest in Marketing Communication
Quattro YOU "Story Of Your Year"
Award of MeritBest in Digital Communication
o.b. #10000tozero
CPRS AWARDS OF EXCELLENCE 2018Silver AwardCanadian Digital Communications Campaign of the Year
o.b. #10000tozero
Strategy Public Relations Agency of the YearShort List

2017

IABC SILVER LEAF AWARDS 2017Award of ExcellenceSpecial Events
Thermador Celebrates 100 Years of Culinary Excellence
Award of ExcellenceMarketing Communications
Carefree Free To Be You
Strategy Public Relations Agency of the YearShort List
IABC/TORONTO OVATION AWARDS 2017Award of MeritSpecial events with a budget of $50,000 to $100,000
Thermador Celebrates 100 Years of Culinary Excellence
CPRS AWARDS OF EXCELLENCE 2017Bronze AwardBest Writing Projects
Schick Hydro Silk TrimStyle – Lingerie and the Loonie
CPRS TORONTO ACE AWARDS 2017Gold AwardBest Digital Communications Campaign of the Year
Carefree Free to Be Me
Silver AwardBest Use of Media Relations Over $50,000
Add A Little Joy with Nutella: 2015 Truck Tour
Silver AwardBest Use of Special Events
Thermador Celebrates 100 Years of Culinary Excellence
Certificate of MeritMarketing Communications Campaign of the Year
Carefree Free to Be You

2016

CPRS TORONTO ACE AWARDS 2016Silver AwardBest Use of Media Relations Under $50,000
Pokerstars Kid Poker Documentary Debut
Silver AwardBest Use of Media Relations Over $50,000
Add A Little Joy with Nutella: 2015 Truck Tour
Silver AwardBest Digital Communications Campaign of the Year
Be Carefree. Everyday.
Silver AwardMarketing Communications Campaign of the Year
Add A Little Joy With Nutella: 2015 Truck Tour
Bronze AwardMarketing Communications Campaign of the Year
Tim Hortons Warm Wishes
IABC/TORONTO OVATION AWARDS 2016Award of ExcellenceSocial Media
Be Carefree. Everyday.
Award of ExcellenceMarketing Communications with a budget greater than $100,000
Tim Hortons Delivers #WarmWishes
Award of ExcellenceMedia Relations with a budget under $50,000
Pokerstars Kid Poker Documentary Debut
Award of MeritSpecial Events with a budget greater than $100,000
Tim Hortons Delivers #WarmWishes
Award of MeritMarketing Communications with a budget greater than $100,000
Add a Little Joy with Nutella: 2015 Truck Tour
IABC 2016 Small Agency of the Year
CPRS AWARDS OF EXCELLENCE 2016Gold AwardBest Electronic and Social Media Project
Be Carefree. Everyday.
Strategy Public Relations Agency of the YearShortlist

2015

CPRS TORONTO ACE AWARDS 2015Silver AwardBest Use of Media Relations over $50,000
Tim Hortons Camp Day Raises $11.8 million
Bronze AwardBest Use of Media Relations over $50,000
Schick Hydro "Becoming my Dad"
Bronze AwardBrand Development Campaign of the Year
Stayfree: Join the Panty Party and retire those granny panties for good
IABC SILVER LEAF AWARDS 2015Award of ExcellenceBrand Communications
Schick Hydro: Becoming My Dad
Award of MeritMarketing Communications budget greater than $100,000
Stayfree: Join the Panty Party and retire those granny panties for good
Award of MeritMarketing Communications
Schick Hydro: Becoming My Dad
Strategy Public Relations Agency of the YearShortlist
IABC/TORONTO OVATION AWARDS 2015Award of ExcellenceMedia Relations with a budget of $50,000 to $100,000
A coffee can make a true difference on Tim Hortons Camp Day
Award of MeritMarketing Communications with a budget of greater than $100,000
Schick Hydro: Becoming My Dad
Award of MeritWriting
Business & Basketball: Dan MacKenzie's contributions to the Globe & Mail's Leadership Lab
CPRS AWARDS OF EXCELLENCE 2015Gold AwardCanadian Marketing Communications Campaign of the Year
Stayfree: Join the Panty Party and retire those granny panties for good
Silver AwardCanadian Marketing Communications Campaign of the Year
Schick Hydro: Becoming My Dad

2014

CPRS TORONTO ACE AWARDS 2014Silver AwardBest Use of Media Relations under $50,000
Enjoy a coffee and change a life on Tim Hortons Camp Day
Silver AwardNew Product or Service Launch of the Year
HTC One launch in Canada
Bronze AwardBest Use of Media Relations under $50,000
Sex in a canoe? Absolutely, we're Canadian: the launch of Fresh + Sexy by Playtex
Bronze AwardBest Digital Campaign of the Year
Schick Quattro for Women Truth or Dare
IABC/TORONTO OVATION AWARDS 2014Award of ExcellenceMedia Relations
Sex in a canoe? Absolutely, we're Canadian: the launch of Fresh+Sexy by Playtex
Award of MeritSocial Media
Schick Quattro for Women Truth or Dare
Award of MeritMedia Relations
Who Will Rise? Who Will Crumble? Tim Hortons Guests Crown Winner of First Duelling Donuts Contest
CPRS AWARDS OF EXCELLENCE 2014Gold Award of ExcellenceBest Writing Projects
Sex in a canoe? Absolutely, we're Canadian: the launch of Fresh+Sexy by Playtex
CHATELAINE/PROFIT 2014#64

2013

CPRS ACE AWARDS 2013Gold AwardNew Product Launch of the Year
Caring for women's skin: the launch of Schick Hydro Silk
Silver AwardBest Use of Media Relations, Budget Under $50K
Credit Cards & You: TD Canada Trust educates Canadians about responsible credit card use
Silver AwardBest Digital Campaign of the Year
Don't clean the freezer. Avoid tennis. Watch out for sharks: Playtex Gentle Glide collects zany advice from mom
Bronze AwardBest Use of Media Relations, Budget Under $50K
Not your regular 'phishing' trip: TD Canada Trust educates Canadians about cyber fraud
IABC/TORONTO OVATION AWARDS 2013Award of ExcellenceMedia Relations with budget up to $50K
Credit Cards & You: TD Canada Trust educates Canadians about responsible credit card use
Award of ExcellenceMarketing Communications with budget greater than $50K up to $100K
Serious appliances for the serious cook: the Thermador experience
Award of ExcellenceSocial Media
Don't clean the freezer. Avoid tennis. Watch out for sharks: Playtex Gentle Glide collects zany advice from mom
Award of ExcellenceMarketing Communications with budget greater than $100K
Caring for women's skin: the launch of Schick Hydro Silk
CPRS NATIONAL AWARDS 2013Gold AwardBest Electronic and Social Media Project
Don't clean the freezer. Avoid tennis. Watch out for sharks: Playtex Gentle Glide collects zany advice from mom
Gold AwardBest Writing Project
Don't clean the freezer. Avoid tennis. Watch out for sharks: Playtex Gentle Glide collects zany advice from mom
Bronze AwardCanadian Marketing Communications Campaign of the Year
Caring for women's skin: the launch of Schick Hydro Silk
2013 PROFIT 500 CANADA'S FASTEST GROWING COMPANIES#21
CHATELAINE/PROFIT 2013#33

2012

CPRS ACE AWARDS 2012Silver AwardBest Use of Media Relations, Budget Over $50K
TD leads with mortgage advice
Silver AwardBest Use of Media Relations, Budget Under $50K
Molson Canadian introduces the Red Leaf Project
Silver AwardBest Use of Media Relations, Budget Under $50K
Tenderflake declares 2011 the year of the pie
Bronze AwardBest Use of Media Relations, Budget Under $50K
If I Had a Million Dollars: It's within reach for savers who start early
Bronze AwardBest Use of Media Relations, Budget Under $50K
TD brings e-recycling to local communities
Bronze AwardBest Use of Media Relations, Budget Under $50K
TD Insurance: Renter's Insurance 101
IABC/TORONTO OVATION AWARDS 2012Award of ExcellenceMedia Relations with budget up to $50K
Tenderflake declares 2011 the year of the pie
Award of ExcellenceMedia Relations with budget up to $50K
TD Insurance: Renter's Insurance 101
Award of MeritMedia Relations with budget up to $50K
TD brings e-recycling to local communities
Award of MeritWriting
TD Insurance: Renter's Insurance 101
Award of MeritSocial Responsibility including Economic, Societal and Environmental Development
Molson Canadian Introduces the Red Leaf Project
2012 PROFIT 500 CANADA'S FASTEST GROWING COMPANIES#18

2011

CPRS ACE AWARDS 2011Gold AwardNew Product or Service Launch Campaign of the Year
Not all fashion shows: Introducing the Schick Quattro for Women TrimStyle
Silver AwardBest Use of Media Relations
Don't take the bait: TD Canada Trust educates Canadians about Fraud
Bronze AwardNew Product or Service Launch Campaign of the Year
High praise for low calories: Launch of Molson Canadian 67
IABC/TORONTO OVATION AWARDS 2011Award of MeritWriting
TD Waterhouse: The Science of Investing
Award of MeritMedia Relations
High praise for low calories: Launch of Molson Canadian 67
Award of MeritMarketing Communications
High praise for low calories: Launch of Molson Canadian 67
Award of MeritSpecial Events
Not all fashion shows: Introducing Schick Quattro for Women TrimStyle
2011 PROFIT 500 CANADA'S FASTEST GROWING COMPANIES#28

2010

CPRS ACE AWARDS 2010Gold AwardBest Use of Media Relations
TD Canada Trust Small Business Week
PR Professional of the Year
Michael Abbass
Silver AwardBest Use of Media Relations
Schick Quattro for Women: Save the economy, show some leg
Silver AwardBest Use of Media Relations
TD RRSP Boot Camp
Bronze AwardInvestor/Financial Relations Campaign of the Year
TD RRSP Boot Camp
IABC/TORONTO OVATION AWARDS 2010Award of ExcellenceMedia Relations
Schick Quattro for Women: Save the economy, show some leg
Award of MeritMedia Relations
TD Waterhouse: Lucky in money, lucky in love? What your relationships say about your finances
Award of MeritCommunication Skills, Writing
TD Waterhouse: Lucky in money, lucky in love? What your relationships say about your finances
2010 PROFIT 500 CANADA'S FASTEST GROWING COMPANIES#6

2009

CPRS ACE AWARDSSilver AwardNew Product or Service Launch
Revolutionizing the Mascara World: The launch of LancÃ´me Ã”scillation
Bronze AwardBest Use of Communication Tools
A savvy way to talk about travel insurance: the creation of Travel Guard's SavvyTraveller.ca
IABC/TORONTO OVATION AWARDS 2009Award of MeritElectronic & Digital Communications
A savvy way to talk about travel insurance: the creation of Travel Guard's SavvyTraveller.ca
CPRS NATIONAL AWARDS 2009Gold Award of ExcellenceElectronic & Interactive Communications
A savvy way to talk about travel insurance: the creation of Travel Guard's SavvyTraveller.ca

2008

CANADIAN MARKETING ASSOCIATIONBronze AwardDigital: Interactive and Email
The Launch of the Rethink Breast Cancer Booby Wall: Are your Breasts Online?
CPRS ACE AWARDS 2008Silver AwardBest Use of Media Relations
The Launch of the Rethink Breast Cancer Booby Wall: Are your Breasts Online?
IABC SILVER LEAF AWARDSAward of MeritMarketing Communications Management
The Launch of the Rethink Breast Cancer Booby Wall: Are your Breasts Online?
IABC/TORONTO OVATION AWARDSAward of ExcellenceMarketing Communications 100K and up
The Launch of the Rethink Breast Cancer Booby Wall: Are your Breasts Online?
Award of MeritMedia Relations up to 50K
The Launch of the Rethink Breast Cancer Booby Wall: Are your Breasts Online?
Award of MeritPhotography
Mill St. Barley Wine
People's Choice AwardMarketing Communications 100K and up
The Launch of the Rethink Breast Cancer Booby Wall: Are your Breasts Online?
CPRS NATIONAL AWARDS 2008Bronze Award of ExcellenceAdvocacy and Social Marketing
The Launch of the Rethink Breast Cancer Booby Wall: Are your Breasts Online?
Bronze Award of ExcellenceMedia Relations
The Launch of the Rethink Breast Cancer Booby Wall: Are your Breasts Online?