Case Study Archive

HTC: Hero Launch

HTC: Hero Launch 150 150 Paradigm PR

Challenge: The smart phone industry is an extremely competitive space with new products, applications and features being announced seemingly every minute. HTC had quietly become one of the world’s leading smart phone makers, with some of the industries best technology and products but little brand awareness. HTC made its name as the company behind many…

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HTC: Telephone Lines

HTC: Telephone Lines 150 150 Paradigm PR

Challenge: After a few successful years in the Canadian marketplace, HTC, one of the world’s leading and innovative designers of mobile devices, was looking to connect with media, fans of the brand and customers in a unique way. Adding to the momentum of successful consumer events in London, New York and Los Angeles, HTC wanted…

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Go Canada Racing: NASCAR Launch

Go Canada Racing: NASCAR Launch 150 150 Paradigm PR

Challenge: Canadian race fans have not had a ‘home team’ to cheer for since Jacques Villeneuve ruled the ranks of Indy Car and F1 in the mid-1990s. Canadian businessman Steve Meehan started a quest to change this when he purchased the assets of Baker Curb Racing in early 2011 and created Go Canada Racing. With…

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Bosch: Green Savings Survey

Bosch: Green Savings Survey 150 150 Paradigm PR

Challenge: How do you communicate an eco-heritage message in a sea of green? This was the challenge for Bosch Home Appliances in sharing its high efficiency appliances message in a marketplace crowded with green messaging. Eco-friendly home appliance messaging often gets lumped in with ENERGY STAR-rated appliances without mentioning a specific brand. Bosch needed to…

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