How do I keep my New Year’s resolution? The new year symbolizes a fresh start and this year, millions of people in Canada have resolved to improve some area of their lives, from losing weight to working harder. Making a New Year’s resolution is easy – the tricky part, the pain point, is keeping it.…read more
A prospective client posed a very good question recently: ‟What is your philosophy when it comes to marketing communications?” Truth be told, we’ve never been asked that question. Sure, we’re often asked about our approach or what differentiates Paradigm PR, but it’s never been asked that way. It got us thinking. And, if we had…read more
We have a “Halloween themed day” at work. What is an appropriate costume to wear to the office?
Halloween was once reserved for kids to dress up, eat an abundance of sugar, and speak to strangers without getting in trouble. In recent years, however, kids aren’t the only ones throwing on that fireman outfit to celebrate the frightful day. It’s also not just an after-hours experience – many companies like ours at Paradigm…read more
We often get asked by clients how they should measure the success of their social media activities or how they know if a campaign was successful? That’s a bit like asking: how long is a piece of string? Well that entirely depends on the desired outcome. If you are tying it around your finger to…read more
What’s that nagging problem you just want fixed? The worry that won’t go away, the thorn in your side. In other words, what’s your pain point? Tell us what’s on your mind and we’ll try to help, because that’s how we roll. Welcome to Pain Points Resolved. Paradigm PR is home to some of the…read more