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COMMUNICATIONS
INFLUENCES ON MOMS

WHO DID WE SURVEY?

118 new moms and 101 pregnant moms in Canada

COMMUNICATIONS
INFLUENCES ON MOMS

WHO DID WE SURVEY?

118 new moms and 101 pregnant moms in Canada

OUR GOAL

UNDERSTAND:
  • Where prenatal Canadian moms get their information on what to buy before a baby is born
  • Where moms with babies 0-12 months get their information on the best products to buy for baby
  • Where both groups are spending their time online when it comes to anything related to baby / pregnancy information / education / purchase planning and behaviour
  • And identify what INFLUENCES moms’ baby product purchase decisions

MOMS SAY THEY ARE ON
SOCIAL MEDIA DAILY

MOMS SAY THEY ARE ON
SOCIAL MEDIA DAILY

PRENATAL MOMS SPEND HOURS WITH TRADITIONAL MEDIA AND WEBSITES

AVERAGE HOURS SPENT PER WEEK / ACTIVITY

PRENATAL MOMS SPEND HOURS WITH TRADITIONAL MEDIA AND WEBSITES

AVERAGE HOURS SPENT PER WEEK / ACTIVITY

TOP DIGITAL SOURCES FOR PREGNANCY AND BABY INFORMATION

TOP DIGITAL SOURCES FOR PREGNANCY AND BABY INFORMATION

WHAT ELSE IS INCLUDED
IN THE REPORT?

Where do moms go for information on what to buy for their baby?

Who do moms trust most for product recommendations?

How do influencers impact purchase behaviour?

WHAT ELSE IS INCLUDED
IN THE REPORT?

Where do moms go for information on what to buy for their baby?

Who do moms trust most for product recommendations?

How do influencers impact purchase behaviour?

AND MUCH MORE!

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