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COMMUNICATIONS
INFLUENCES ON MOMS
WHO DID WE SURVEY?
118 new moms and 101 pregnant moms in Canada
COMMUNICATIONS
INFLUENCES ON MOMS
WHO DID WE SURVEY?
118 new moms and 101 pregnant moms in Canada
OUR GOAL
UNDERSTAND:
- Where prenatal Canadian moms get their information on what to buy before a baby is born
- Where moms with babies 0-12 months get their information on the best products to buy for baby
- Where both groups are spending their time online when it comes to anything related to baby / pregnancy information / education / purchase planning and behaviour
- And identify what INFLUENCES moms’ baby product purchase decisions
MOMS SAY THEY ARE ON
SOCIAL MEDIA DAILY
MOMS SAY THEY ARE ON
SOCIAL MEDIA DAILY
PRENATAL MOMS SPEND HOURS WITH TRADITIONAL MEDIA AND WEBSITES
AVERAGE HOURS SPENT PER WEEK / ACTIVITY
PRENATAL MOMS SPEND HOURS WITH TRADITIONAL MEDIA AND WEBSITES
AVERAGE HOURS SPENT PER WEEK / ACTIVITY
TOP DIGITAL SOURCES FOR PREGNANCY AND BABY INFORMATION
TOP DIGITAL SOURCES FOR PREGNANCY AND BABY INFORMATION
