Paradigm is a full-service Toronto-based creative agency that delivers high-impact brand marketing. Our creative services help tell your brand story and connect with audiences. As an integrated marketing agency, we leverage a variety of expertise, ensuring that our campaigns can be amplified across channels, whether it’s traditional public relations, or digital or experiential marketing. Paradigm’s deep roots in brand storytelling translate seamlessly to dynamic creative, executed on budget, and our PR-savvy approach ensures that an organization’s brand reputation is protected in the process.
From digital to TV to out-of-home, our creative campaigns create results and drive brand growth, rivalling ad agency output without the ad agency overhead. We develop award-winning creative campaigns with flexibility and speed, including a nimble, budget-friendly model for creating TV ads. In a 12 month period, we’ve been able to produce more than 40 original TV commercials for the Canadian and U.S. markets at a significantly lower cost than the traditional advertising agency model. We keep strategy, creative direction and art direction all in house with our talented team of writers to ensure quality and consistency, and we outsource the production to the best partner for the job. We work with a select roster of trusted partners and studios and choose the one that best suits the scope, budget and timeline for each project.