Animated television commercial for BetRivers Sports Book highlighting football.
Television commercial for BetRivers Casino campaign called “Bonus World”.


Creative Services Agency

Paradigm is a full-service Toronto-based creative agency that delivers high-impact brand marketing. Our creative services help tell your brand story and connect with audiences. As an integrated marketing agency, we leverage a variety of expertise, ensuring that our campaigns can be amplified across channels, whether it’s traditional public relations, or digital or experiential marketing. Paradigm’s deep roots in brand storytelling translate seamlessly to dynamic creative, executed on budget, and our PR-savvy approach ensures that an organization’s brand reputation is protected in the process.

From digital to TV to out-of-home, our creative campaigns create results and drive brand growth, rivalling ad agency output without the ad agency overhead. We develop award-winning creative campaigns with flexibility and speed, including a nimble, budget-friendly model for creating TV ads. In a 12 month period, we’ve been able to produce more than 40 original TV commercials for the Canadian and U.S. markets at a significantly lower cost than the traditional advertising agency model. We keep strategy, creative direction and art direction all in house with our talented team of writers to ensure quality and consistency, and we outsource the production to the best partner for the job. We work with a select roster of trusted partners and studios and choose the one that best suits the scope, budget and timeline for each project.

What we do

Our creative services include:


  • Concepting and production of television commercials
  • Partnerships and Broadcast Integrations
  • Clearance and Trafficking


  • Digital ads (including storyboards + scripting)
  • Animated
  • Social
  • Recruitment
  • Educational
  • Testimonial
  • Event

Static Ads

  • Print
  • Digital display
  • Out of home

Website Design

  • Website audits
  • UX/UI design


  • Brand architecture and positioning
  • Brand visual identity systems


Case Studies

  • To launch its casino and sportsbook platform in Ontario, BetRivers needed to stand out from competing operators and the influx of advertising surrounding the launch of legalized gambling. Paradigm created an integrated campaign using the tagline “It’s a Whole New Game” to introduce the brand to consumers and show that BetRivers award-winning customer service puts it in a class of its own in online gaming. The campaign showed the fun, approachable side of the brand with two casino spots and three sportsbook spots featuring broadcaster Dan O’Toole, which launched during the 2022 Winter Olympics. The campaign was supported with out-of-home and digital advertising.