Creative

Insurance Bureau of Canada (IBC) was calling for a national flood insurance program to address the issue that 10% of Canadian households are unable to access affordable flood insurance. Extreme weather events were increasing and time was running out – if the government did not include funding in its 2024 Budget, it was likely to be put off for another year. IBC and Paradigm developed a high impact campaign to motivate the federal government to announce in the 2024 Budget that it was committing to the funding for a national flood insurance program.

BetRivers teamed up with CBC to be the exclusive online casino and sportsbook advertiser for the 2024 summer broadcast. To stand out from other sponsors, we needed a campaign that was truly groundbreaking. Our new creative takes viewers on a journey through the evolution of sports and games, showcasing how even the most unusual events are elevated with BetRivers. The campaign emphasizes how BetRivers makes the extraordinary moments in sports and gaming even more thrilling.

Auto theft is a national crisis. We worked with the Insurance Bureau of Canada to motivate the Ontario and federal governments to take action through an advocacy campaign that demonstrated the emotional toll and financial impact of auto theft. The result was millions in funding and a national strategy to combat auto theft.