News

Insurance Bureau of Canada selects Paradigm as AOR

150 150 Paradigm PR

TORONTO, ON, September 26, 2017 — Insurance Bureau of Canada (IBC) has retained Paradigm as its communications agency of record following a competitive review. Paradigm has been selected to manage IBC’s consumer public relations, experiential marketing, social and digital communications. IBC is the national industry association representing Canada’s private home, auto and business insurers. Its…

read more

WILD READING ADVENTURES ALL SUMMER LONG FROM TD SUMMER READING CLUB

150 150 Paradigm PR

– Hundreds of thousands of kids are getting their summer read on through exclusive online stories, free activities and more, as part of Canada’s largest bilingual summer reading program – Get your summer read on at libraries across Canada with the TD Summer Reading Club #TDReads #TDSRC @TDNews_Canada http://bit.ly/1xKEVNK (Tweet this) New this year: Exclusive…

read more

SIMPLIFY AND BE HAPPY? ABSOLUTELY, SAY 92% OF CANADIAN MOMS

150 150 Paradigm PR

  Schick Intuition Simplicity Curve demonstrates strong correlation between living simply and levels of happiness VIDEO: https://youtu.be/7FBONkysdhk MISSISSAUGA, ON – April 12, 2016 – There’s proof that simple is better. According to recent research by Schick Intuition, the happiest mothers in Canada take active steps to simplify their lives. And, it seems to be paying…

read more

TWELVE-YEAR-OLD ÉMILE BURBIDGE SECURES COVETED ROLE WITH TOYS“R”US, CANADA

150 150 Paradigm PR

– Canada’s Toy Authority Announces Its Newest Chief Play Officer – – Get to know the new CPO at toysrus.ca – TORONTO (March 14, 2016) – There’s a new kid in town and he has big shoes to fill. Out of hundreds of submissions from across Canada, 12-year-old Émile Burbidge from Saint-Bruno (Québec) has been…

read more

ARE GRANNY PANTIES CAUSING THE CANADIAN DOLLAR’S DECLINE?

150 150 Paradigm PR

Schick Hydro Silk examines relationship between lingerie trends and the loonie TORONTO, ON – February 9, 2016 – Full-coverage panties are taking over the thong as the dominant trend this year in women’s lingerie, but bigger briefs may not be the most fiscally responsible choice. The loonie has been in a slump since the middle…

read more

Bailey Dougherty joins Paradigm Public Relations to manage experiential and events division

150 150 Paradigm PR

TORONTO, ON, January 12, 2016 — Paradigm Public Relations has hired Bailey Dougherty as vice president, events, to run the PR and social media agency’s new experiential and events division. Dougherty, formerly vice president at BOOM! Marketing, brings her 12 years of experience in experiential marketing and event management to Paradigm PR where she is…

read more

Paradigm Public Relations Ranks 357 on the 2015 PROFIT 500

150 150 Paradigm PR

– PROFIT magazine unveils 27th annual list of Canada’s Fastest-Growing Companies –   TORONTO, ON (September 17, 2015) Canadian Business and PROFIT today ranked Paradigm Public Relations, an eight year-old brand marketing public relations and social media agency in Toronto, 357 on the 27th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. Published…

read more

Finalists announced for the TD Canadian Children’s Literature Awards

150 150 Paradigm PR

    – Top prize of $30,000 up for grabs; winners to be announced at a gala in Toronto on November 18, 2015 –   Celebrate the best in Canadian children’s literature w/ @TDNews_Canada! Check out the 2015  finalists at http://bit.ly/1xKEVNK #TDreads (Tweet this)   TORONTO, September 10, 2015 – It’s time to celebrate: the…

read more

What’s the easiest way to make friends on campus? Volunteer to be the designated driver

150 150 Paradigm PR

ingenie.ca, an auto insurance provider for Ontario drivers aged 16-24, suggests some guidelines for students who volunteer their services as the designated driver this fall Until October 31, students could win $1,000, simply by getting an auto insurance quote from ingenie TORONTO (September 2, 2015) – Did you know that one-half of impaired driving incidents…

read more

CANADIAN ATHLETES “RIDE THE LIGHTNING” IN ELECTRIC NEW UNDER ARMOUR CAMPAIGN

150 150 Paradigm PR

  Carey Price and Kaylyn Kyle blow the lights out in new spot to showcase Under Armour’s Charged Cushioning Footwear technology   TORONTO (August 25, 2015) –NHL MVP Carey Price and Women’s World Cup standout Kaylyn Kyle are featured in an electric new campaign from Under Armour (NYSE: UA), designed to bring the global performance…

read more