TORONTO, ON, January 12, 2016 — Paradigm Public Relations has hired Bailey Dougherty as vice president, events, to run the PR and social media agency’s new experiential and events division.
Dougherty, formerly vice president at BOOM! Marketing, brings her 12 years of experience in experiential marketing and event management to Paradigm PR where she is managing the agency’s event work for clients such as Bosch, HTC and PokerStars in addition to building Paradigm’s experiential marketing arm.
This new division integrates experiential marketing into Paradigm’s current mix of services, which include marketing public relations, social media, corporate communications, content marketing and event management.
Paradigm Public Relations is a full-service communications agency. Its clients include HTC, Edgewell Personal Care, Nutella, TD Bank, Tim Hortons, Toys “R” Us, Canada and Under Armour.