What’s that nagging problem you just want fixed? The worry that won’t go away, the thorn in your side. In other words, what’s your pain point? Tell us what’s on your mind and we’ll try to help, because that’s how we roll.
Welcome to Pain Points Resolved.
Paradigm PR is home to some of the smartest, solution-oriented people anywhere. We help solve problems for our clients, our friends, each other, every day. So, ask us any question (bonus if it’s about PR or social media) and we’ll give it a shot. Tweet us at @ParadigmPR or send us an email.
We wanted to kick off our first blog post with a question PR people everywhere get asked most often from family and friends:
What is public relations? What do you do?
Yes, we know it’s not an actual pain point, but it’s still a pain, nonetheless, to come up with a simple answer. It would be easy to say we plan parties, hang with celebs and handle crises like Olivia Pope (if you haven’t watched Scandal you really should). While we love that answer, we have to admit it’s not entirely accurate.
The Canadian Public Relations Society defines public relations as a strategic management of relationships. In 2012, the Public Relations Society of America embarked on an international crowd-sourcing campaign to define PR and the result is this definition: public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their publics.
We thought about it some more, and tried to break it down further – what does PR mean to us at Paradigm, day in, day out? Here are a couple of thoughts:
“We help brands connect with their existing and potential customers by telling stories that resonate with people, start conversation and lead to recommendation.”
“We tell stories that help us all understand each other better. Because understanding fosters action – to engage, motivate, educate, recommend, or buy.”
We think those explanations capture it, but in the end, if our friends and family still don’t get it, we just ask them to check out our work. That usually does it.