As home prices soared to new heights during the pandemic, there was an opportunity for RBC to demonstrate its leadership and provide commentary outside of the traditional spring home buying season. Paradigm developed the RBC Home Buying Sentiment Poll, which included multiple waves of research that allowed us to dive deeper into current trends we were seeing as the market evolved. The research was leveraged to create multiple press releases and regional pitches. Widespread media coverage was secured in all major markets across Canada, with 325 stories and 63 million impressions.
