basketball

NBA Canada: Harlem Globetrotters

NBA Canada: Harlem Globetrotters 150 150 Paradigm PR

See what’s new with this client Challenge: April was “Globetrotters Month” in Canada as the Harlem Globetrotters’ 2010 “Magical Memories” World Tour brought 13 games to 12 Canadian cities, including the first games in Toronto in 11 years. To boost ticket sales and generate excitement for “Globetrotters Month”, Paradigm Public Relations was hired to coordinate…

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