Bosch: Green Savings Survey

Bosch: Green Savings Survey 150 150 Paradigm PR

Challenge: How do you communicate an eco-heritage message in a sea of green? This was the challenge for Bosch Home Appliances in sharing its high efficiency appliances message in a marketplace crowded with green messaging. Eco-friendly home appliance messaging often gets lumped in with ENERGY STAR-rated appliances without mentioning a specific brand. Bosch needed to…

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