Paradigm PR media event

Schick: TrimStyle

Schick: TrimStyle 150 150 Paradigm PR

See what’s new with this client Challenge: Canadian women know that style begins before you get dressed. Bikini line trimming is all the rage, with research showing that 82% of women ages 14-49 maintain the bikini area. Despite the fact, bikini trimming is one of the last taboo subjects left. So how do you introduce…

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Newman’s Own: Relaunch

Newman’s Own: Relaunch 150 150 Paradigm PR

Challenge: The Newman’s Own brand of salad dressing was already on Canadian grocery store shelves, so the challenge was how to invigorate the brand in Canada. How could we give some bite to Newman’s Own salad dressings in Canada? Especially without the creator and American icon Paul Newman, whose face adorns every Newman’s Own food…

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