Relaunch outreach

Newman’s Own: Relaunch

Newman’s Own: Relaunch 150 150 Paradigm PR

Challenge: The Newman’s Own brand of salad dressing was already on Canadian grocery store shelves, so the challenge was how to invigorate the brand in Canada. How could we give some bite to Newman’s Own salad dressings in Canada? Especially without the creator and American icon Paul Newman, whose face adorns every Newman’s Own food…

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