Schick

ACTION HEATS UP IN CANADIAN BEDROOMS AS THE TEMPERATURE DROPS
ACTION HEATS UP IN CANADIAN BEDROOMS AS THE TEMPERATURE DROPS 150 150 Paradigm PR

  Schick® Hydro Silk TrimStyle® Report: the definitive look at what’s happening between the sheets in the Great White North TORONTO, ON – February 2, 2015 — Hockey isn’t the only activity that keeps Canadians busy in the winter.  More than half of Canadians (56%) say they have more sex in the winter months, because it…

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Schick: Quattro for Women
Schick: Quattro for Women 150 150 Paradigm PR

See what’s new with this client Challenge: How do you make news for a women’s beauty product that is not new, or has no new features? This was the challenge Paradigm faced when challenged with developing a media relations campaign to support the Schick Quattro for Women razor – a great product, but one where…

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Schick: TrimStyle
Schick: TrimStyle 150 150 Paradigm PR

See what’s new with this client Challenge: Canadian women know that style begins before you get dressed. Bikini line trimming is all the rage, with research showing that 82% of women ages 14-49 maintain the bikini area. Despite the fact, bikini trimming is one of the last taboo subjects left. So how do you introduce…

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