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Tracey has more than 20 years of brand marketing communications experience for consumer products, financial services, food, beauty and wellness brands. She also has extensive experience in issues and crisis management, corporate communications and CSR.
Tracey has developed innovative communications strategies for many national and global companies including Insurance Bureau of Canada, Playtex Baby and RBC.
Tracey is the former Chair of the Canadian Public Relations Society (CPRS) Measurement Committee, the volunteer group responsible for creating the Media Relations Rating Points (MRP) system, now the Canadian standard for the measurement of editorial media coverage. She has been recognized with several awards including CPRS Toronto PR Professional of the Year and Chatelaine/Profit Magazine’s W100 ranking of Canada’s top female entrepreneurs.
A cycling fan, outside the office Tracey can be found on the back of a tandem or triplet bicycle on the routes around Toronto, or watching the pros roadside at the Tour de France.
Starting his day with a coffee and a morning read of sports blogs, Michael is fuelled by a healthy dose of caffeine and the latest on news, sports and pop culture in order to focus on creative solutions to meet client needs. With over 20 years’ of PR experience, Mike is the office go-to for fresh out-of-the box thinking that translates into award winning campaigns.
He has developed innovative programs for leading brands, such as PokerStars, Hawaiian Tropic, Tim Hortons, Schick, Nutella and Under Armour. Throughout his career, Mike has been recognized with many industry awards including CPRS Toronto PR Professional of the Year.
Mike looks forward to the work week as a way to unwind from Sunday afternoons spent watching the Dallas Cowboys and stressing over his Fantasy line-up. He also enjoys playing golf, hanging out with his sons and educating the younger generation on the wisdom of Seinfeld.
Diane is a senior communications strategist and writer who thrives on crafting narratives that translate to digital, experiential and traditional media channels. She has more than 15 years’ experience partnering with national and global brands on award-winning marketing communications campaigns.
At Paradigm she has overseen strategy and planning for brands such as Insurance Bureau of Canada, Tim Hortons, Nutella, and TD Bank. Diane also has extensive experience in corporate communications, including employee communications initiatives, executive communications and issues management.
Outside the office, Diane moonlights as a (drama-free) dance mom and has honed the non-transferable skills of making ballet buns and applying false eyelashes.
With 20 years of agency experience, Carolyn brings an extensive media relations background to Paradigm. From sports to banking, Carolyn works with clients across a wide range of industries to create effective communications strategies that integrate traditional and social/digital tactics. Carolyn is fortunate to work with brands such as Under Armour and RBC Personal and Commercial Banking, where she consistently leads teams to deliver media and social media results that exceed business objectives.
Her team’s work has been recognized with multiple awards over her career including the CPRS Best in Show Award and the IABC Ovation People’s Choice Award. Carolyn is a member of the Humber College Public Relations Graduate Certificate Advisory Committee and enjoys mentoring the next generation of communicators.
A tennis enthusiast, outside of work she can be found honing her skills on the court with the dream of Under Armour signing her to a contract one day.
Falan has a track record of making her clients feel like stars and getting blockbuster coverage. What else would you expect from someone named after a character on the soap opera Dynasty?
Falan leads the strategic development and ideation sessions for clients such as NFL Canada, Under Armour, Schick and Bulldog Skincare for Men. Falan has over 13 years of agency experience and has executed events, digital and award-winning public relations and brand marketing campaigns.
After decades of dance training, Falan traded her pointe shoes for a yoga mat, but is still occasionally seen tapping her foot while waiting for the elevator or sneaking in a pirouette in the office kitchen.
Starting her career on the client side, Sheri brings more than 13 years of strategic communications experience to Paradigm.
Sheri focuses on bringing teams together to deliver results-driven campaigns that help brands tell their story and engage with consumers. Shehas led award-winning programs for top brands across retail, financial services and consumer product clients such as RBC, Home Depot Canada, Toys”R”Us Canada and Nutella.
Outside of work Sheri is always on the move, whether running, cycling, curling or spending time outdoors.
Lee is a marketer with over 14 years’ experience in the experiential space. He has worked on integrated campaigns for major clients such as Under Armour, Insurance Bureau of Canada, Nutella, Schick, and Tim Hortons.
Lee’s expertise lies primarily on the production and logistics side of events marketing. This includes the management of all custom production, inclusive of vehicle and trailers fleet, venue transformations, AV services, procurement, and managing warehouses with co-pack/kitting capabilities. Lee is supported by his experiential team and a national network of logistics partners.
Coworkers know him as a highly creative marketer, who’s always willing to roll up his sleeves and dive in to get the job done. Lee believes in a “next man up” approach to delivering stellar results, whether he’s working hard for clients or his beer league hockey team.