Paradigm has been our agency for more than a decade. We have expanded our scope of services with them because of their great client service and their ability to develop big creative ideas that help move the needle for our business. They are a smart, strategic team that likes a challenge – they approach the PR, social and XM work for all of our brands with new thinking, year after year. They have also been instrumental in helping us manage through some big recalls and crises, including issues management counsel, developing all communications materials and creating the triage process for our consumer response team. They have been an excellent agency partner.