How do you make the federal government take climate change seriously? By proving that the crisis is already here. While governments had been treating climate change as a distant threat, severe weather disasters were already hitting Canadians.. We teamed up with Climate Proof Canada to launch a communications campaign timed for the 2021 federal election, aiming to push the new government towards real action. The result was beyond expectations: the Liberal government not only included all of the coalition’s recommendations in their election platform but also reaffirmed their commitment in the Speech from the Throne.
that resonated in the moment, driving government stakeholders to our newly launched climateproof.ca website. But we didn’t stop there. Through a combination of digital ads, strategic social content and organic posts from CPC members, we made sure CPC’s messages were impossible to ignore. Our media relations strategy kept CPC in the headlines, ensuring their message was consistently in front of decision-makers.
The Liberal Party adopted all four of CPC’s key recommendations into their election platform. Once re-elected, they doubled down, integrating these recommendations into the Speech from the Throne and in mandate letters from the Prime Minister to his Cabinet. This was a monumental win, one that CPC members had never seen unfold so quickly. It was a game-changer for the coalition and a decisive step forward for Canada’s climate future.
