Come Alive with Hawaiian Tropic 2.0: Evolving a Signature Experience
After the success of our inaugural Come Alive influencer event, we returned for a second year — this time, with a bold new theme, venue, and product spotlight. Building on the foundation of the original concept, year two of Come Alive with Hawaiian Tropic brought together an expanded guest list of beauty content creators to celebrate the launch of the brand’s new Silk Hydration Serum and take in the joy of summer.
into a tropical dream room for influencers to create social content and experience Hawaiian Tropic sunscreen. Beautiful branded floral installations set the stage for stunning guest portraits taken by professional photographers.
Maria Cristina Bruno talked to guests about the importance of SPF and daily skincare rituals and demonstrated her signature lymphatic facial massage. Following the presentation, guests got sun-ready with Hawaiian Tropic and enjoyed resort amenities with friends, old and new.
We hosted 40 influencers, generating 402 posts, 4 million impressions and an engagement rate of 14%. Guests loved every part of the event from the venue, food, photo booths, free time and guest speaker. And, more than 90% of post-event survey respondents said they would be very likely to use the Silk Hydration Serum as part of their daily beauty routine and would recommend it to friends.
